Jones Soda is considering international expansion and is evaluating China, Vietnam, and Nigeria. China is recommended due to its large economy and population size, widespread smartphone and social media use, and celebrities with large followings - making its market most similar to the successful U.S. model. The marketing strategy would target 12-24 year olds with disposable incomes over $10 per day, use celebrity placements and customized bottle photos for promotion, and price the product premium based on its cane sugar and unusual flavors.