The Illinois State University American Marketing Association achieved several goals over the past year, including increasing professional development opportunities for members, raising over $3,000 through various fundraising events, and partnering with local businesses. A key achievement was their third annual talent show which raised $1,100 and engaged 500 attendees. Looking forward, they plan to host a 5k run to benefit charity and further develop fundraising strategies.
Illinois State University 2014-2015 Annual ReportJack Rumsey
The Illinois State University American Marketing Association annual report summarizes the organization's achievements in 2014-2015. Key achievements included successfully hosting their 3rd annual talent show fundraiser, planning a 5K run and walk to benefit a local nonprofit, and having members win third place at a regional marketing case competition. The report also outlines the organization's focus on professional development activities like resume workshops and networking events, as well as developing relationships with local businesses and other student groups.
Final Chapter Plan Academic Year 2011-2012ericb1989
This is the document utilized to guide my marketing organization\'s vision for the academic year. A follow-up Annual Report was written to evaluate progress toward meeting these goals.
The University of Iowa, 2016–2017 Chapter Plan by Rhiana S. ChickeringRhiana Chickering
The document provides an overview and strategic plan for the American Marketing Association chapter at the University of Iowa. It includes a situational analysis, objectives, and strategies for professional development, community impact, fundraising, operations, communications, events, and budget. The executive summary outlines the mission to develop members' professionalism, philanthropy, networking and personal branding. Key goals include increasing membership involvement, offering professional development trips and establishing alumni networks.
This document outlines the 2016-2017 chapter plan for the American Marketing Association chapter at Johnson & Wales University in Providence. It details the chapter's goals of recruiting new members, hosting professional development events, participating in community service, and fundraising. A calendar of planned events is provided, as are proposed budgets and financial plans. The chapter aims to increase networking, skills, and career opportunities for its members through these various activities and events over the coming year.
The document summarizes the San Francisco Youth Jobs+ program, which provides work opportunities for low-income and disconnected youth. It discusses how the program has connected over 26,000 youth with jobs and internships in its first three years. It highlights several employer partners, such as Salesforce and Bank of America, that hosted paid internships for San Francisco youth. The goal of the program is to help young people gain work experience and skills to succeed in school and future careers.
This document summarizes the marketing-focused journal entries of the author's internship as the National Communications Coordinator for the Residence Hall Association at Western Oregon University. It discusses applying the four P's of marketing - product, promotion, pricing, and placement - to the RHA's services for on-campus students. A SWOT analysis of the RHA executive board is also included, identifying strengths like accessibility to students but also weaknesses like lack of program reach. Finally, it addresses how to best market to "Generation Y" or millennial students using their engagement with social media and technology.
The document summarizes the PRSSA chapter newsletter for September 2014. It introduces the executive board members and their roles for the year. It also discusses opportunities for students to get involved with the chapter, such as joining PRaction, the student-run PR firm, which is restructuring into new departments. Students are encouraged to make the most of their time in college by joining clubs and taking advantage of academic resources.
NY Chapter Newsletter Winer Issue 1 V4(2)Judith Ramos
The document summarizes the goals and activities of the NSHMBA New York Chapter for 2016. It introduces the new president, Beth Marmolejos, the first Latina in the role. It outlines the chapter's commitment to developing Hispanic professionals through partnerships with corporations and non-profits. Key events for the year include leadership summits, professional training panels, and networking opportunities to help Latino talent advance their careers.
Illinois State University 2014-2015 Annual ReportJack Rumsey
The Illinois State University American Marketing Association annual report summarizes the organization's achievements in 2014-2015. Key achievements included successfully hosting their 3rd annual talent show fundraiser, planning a 5K run and walk to benefit a local nonprofit, and having members win third place at a regional marketing case competition. The report also outlines the organization's focus on professional development activities like resume workshops and networking events, as well as developing relationships with local businesses and other student groups.
Final Chapter Plan Academic Year 2011-2012ericb1989
This is the document utilized to guide my marketing organization\'s vision for the academic year. A follow-up Annual Report was written to evaluate progress toward meeting these goals.
The University of Iowa, 2016–2017 Chapter Plan by Rhiana S. ChickeringRhiana Chickering
The document provides an overview and strategic plan for the American Marketing Association chapter at the University of Iowa. It includes a situational analysis, objectives, and strategies for professional development, community impact, fundraising, operations, communications, events, and budget. The executive summary outlines the mission to develop members' professionalism, philanthropy, networking and personal branding. Key goals include increasing membership involvement, offering professional development trips and establishing alumni networks.
This document outlines the 2016-2017 chapter plan for the American Marketing Association chapter at Johnson & Wales University in Providence. It details the chapter's goals of recruiting new members, hosting professional development events, participating in community service, and fundraising. A calendar of planned events is provided, as are proposed budgets and financial plans. The chapter aims to increase networking, skills, and career opportunities for its members through these various activities and events over the coming year.
The document summarizes the San Francisco Youth Jobs+ program, which provides work opportunities for low-income and disconnected youth. It discusses how the program has connected over 26,000 youth with jobs and internships in its first three years. It highlights several employer partners, such as Salesforce and Bank of America, that hosted paid internships for San Francisco youth. The goal of the program is to help young people gain work experience and skills to succeed in school and future careers.
This document summarizes the marketing-focused journal entries of the author's internship as the National Communications Coordinator for the Residence Hall Association at Western Oregon University. It discusses applying the four P's of marketing - product, promotion, pricing, and placement - to the RHA's services for on-campus students. A SWOT analysis of the RHA executive board is also included, identifying strengths like accessibility to students but also weaknesses like lack of program reach. Finally, it addresses how to best market to "Generation Y" or millennial students using their engagement with social media and technology.
The document summarizes the PRSSA chapter newsletter for September 2014. It introduces the executive board members and their roles for the year. It also discusses opportunities for students to get involved with the chapter, such as joining PRaction, the student-run PR firm, which is restructuring into new departments. Students are encouraged to make the most of their time in college by joining clubs and taking advantage of academic resources.
NY Chapter Newsletter Winer Issue 1 V4(2)Judith Ramos
The document summarizes the goals and activities of the NSHMBA New York Chapter for 2016. It introduces the new president, Beth Marmolejos, the first Latina in the role. It outlines the chapter's commitment to developing Hispanic professionals through partnerships with corporations and non-profits. Key events for the year include leadership summits, professional training panels, and networking opportunities to help Latino talent advance their careers.
Corporate giving in the US exceeded $18 billion in 2017, a 3.9% increase from 2014, showing growing generosity among individuals and companies. Strategic corporate social responsibility (CSR) initiatives can attract and retain talent by appealing to employees' desires to contribute to social causes and see the impact of their work. Effective CSR programs highlight community projects, integrate social missions with branding, and demonstrate how the company enhances employees' experiences and skills.
Brandon plans to help school music programs through monetary donations as the COO of The One Note Hope Foundation. He believes his strong communication skills make him uniquely qualified for this role. His goals are to develop meaningful content and build relationships to grow his brand and increase website traffic by 100% by December 2019.
Dawn Joi is currently pursuing her Bachelor's degree in Entertainment Business at Full Sail University with an expected graduation date of November 2022. She has 35 years of experience in the beauty industry as a licensed cosmetologist and instructor. She is also a classical Pilates instructor. Her goals include owning her own haircare and body product line called The JOI Factor and opening a wellness center that could potentially be sold to Hyatt.
Human Capital Summit for Financial Services LatAm Hanson Wade Ltd
Attract, develop and retain the best talent in the industry to transform organizational effectiveness and drive innovation
The Human Capital Summit for Financial Services LatAm 2014 is the meeting point for the region’s HR, organizational development and transformational change leaders in banking and insurance.
The summit will focus on supporting your organization to achieve growth and become a market leader. You will discover how leading multinational banks and insurers are moving away from hierarchical management and communication structures to develop a culture that truly celebrates talent and fosters innovation.
21st century businesses need to adopt innovative, creative strategies to stay afloat or to soar to higher places- This research discusses the importance of mutually beneficial business partnerships. Such relationships serve to boost business while lending a hand to the efforts of educators, philanthropists and other honorable, hardworking entities.
This document provides the 2016-2017 chapter plan for the American Marketing Association (AMA) chapter at Western Connecticut State University. The plan outlines goals and strategies for the chapter's operations, including increasing membership to 30 students, providing professional development opportunities through guest speakers and workshops, fundraising, community outreach events, and competing in AMA competitions at the international conference. A key focus is the chapter's student-run marketing agency, Agency@Ancell, which provides hands-on experience for members and services local businesses and non-profits. The chapter aims to build on its past successes while addressing challenges like high membership turnover through effective recruitment strategies.
Jaime Tortolero is a Venezuelan student pursuing a degree in Sports Marketing & Media at Full Sail University. He has a passion for basketball and hopes to land an entry-level marketing position with the NBA upon graduation. His goals are to help professional basketball organizations expand their international brand and grow their market presence. He aims to leverage his cultural knowledge, language skills, and experience in digital marketing and content creation.
Here are some potential powerful questions I would ask Chloe and responses I might get:
1. What inspired your team's vision for a chocolate-covered snail café?
- We took a field trip to the snail ecology lab and were fascinated by their research. We think campus would be interested in learning more about snails through tasty treats!
2. What strengths and resources does your team bring that will help make this vision a reality?
- Our recipes have been a big hit at Fine Dining Club events. The food services manager is excited to work with student entrepreneurs. The lab intern can educate customers about snail ecology.
3. What are some potential challenges and how can your team address them?
Three students from Trinidad State Community College - Merisa Armstrong, Luis Garcia, and Erin Guymon - won first or second place in their events at the state Phi Beta Lambda (PBL) conference and will be advancing to the national PBL conference in Chicago. PBL is a business-focused student organization. The students are working to raise $3,500 to cover registration, travel, and hotel costs for the national conference through fundraisers and sponsorships from local businesses.
Palomar College GEAR UP Partnership Program:
Improving the Lives of Local Youth in North County San Diego through Sustainable Business Partnerships
Prepared for: Calvin One Deer Gavin
Therese Cisneros-Remington
Prepared by:
April Stotler
Christopher Newman
David Harris
Kelly Bussey
Silvia Monterrosa
What's on the horizon for islamic finance article in ift oct 2016Joy Abdullah
With the rapid growth of Islamic finance there looms issues that have the potential of disrupting the current business models in play in the industry. This article explores 5 of these issues.
The document provides details about Sebastian Lojo's personal brand exploration and professional goals. It outlines his background and experience in fields like restaurants, events, content creation, and entrepreneurship. His goals include creating business models that generate prosperity for all and empowering people. The document discusses his identity and profession as a creator who shows how businesses can achieve higher goals through storytelling. It provides an analysis of his skills, education, competition, goals, and references.
Forza Financial has expanded its reach over the past 5 years, writing 12 total loans including 6 in 2014 and expanding into rural areas like Marion County, Alabama. The organization achieved 501(c)(3) status, grew its number of workshops and coaching sessions, and saw one client secure a $10,000 contract due to business coaching. Forza's CEO and founder reflect on the organization's growth from its founding to serving more clients across Alabama.
This document discusses the use of various media and software tools for a media project. It summarizes the author's experience using blogs as a new media platform, Adobe Flash and Fireworks for animation and image editing, Photoshop for photo editing, Slideshare for file sharing, PowerPoint for presentations, and Sony Vegas for video editing. The author provides brief descriptions of how each tool was used and their level of experience with it.
Film distribution is the process of making a film available to audiences. A film distributor determines a marketing strategy to appeal to a target audience. They must consider who the audience is, if the story will engage them, and any competition from other films. For a low-budget, UK-made film like the group's, likely distributors include Vertigo Films and Film4, as they have experience distributing independent, low-budget British films that could include the group's project.
El documento describe el nuevo disco de 2015 de Melo Bakale titulado "Corazón Gigante". Melo dirigió, produjo, arregló, compuso, programó e interpretó todo el trabajo por sí mismo. El primer single es "Caña de Azúcar", una canción con instrumentación variada y sonidos multiétnicos en el estilo pop-rock de Melo.
The document contains 12 analyses of photographs relating to various themes such as light, movement, time of day, clocks, and nature. Each analysis is 3-4 paragraphs long and provides details about visual elements in each photo such as colors, composition, lighting, and possible symbolic meanings or interpretations that can be derived. The analyses examine subjects like sparklers, a running dog, sunrise clouds, vintage watches, and plant leaves to draw conclusions about emotion, character, and nature.
This document provides contact information and a resume for an entertainer named Aquino. It lists his live performances as a host for various shows at events like the Latin Billboard Awards. It also outlines his experience hosting television and radio shows both nationally and for specific networks. Commercial roles are mentioned where he has been a principal actor. Television and film acting credits include both principal and extra roles. Finally, it lists relevant training and special skills including being bilingual in English and Spanish and having skills in music, recording, and video editing.
The document provides resources for entrepreneurs, including tips for developing a minimum viable product, optimizing user experience, killing underperforming features, understanding marketing metrics like AARRR, improving conversion rates at different stages of the customer lifecycle, examples of conversion metrics, how to improve the sales funnel through growth hacking, the importance of testing and innovation, and thanking the audience.
Winning Eleven fue la primera entrega de la serie en 1996. La saga evolucionó con nuevas entregas que fueron conocidas con diferentes nombres en distintas regiones. Pro Evolution Soccer, lanzado en 2001, inició una nueva franquicia que continúa hasta la actualidad. PES 6, lanzado en 2006, fue uno de los mejores juegos de la serie por su jugabilidad y por ser personalizable y de bajos requisitos. El fútbol es el deporte más popular del mundo que se juega entre dos equipos de 11 jugadores cada uno y c
Corporate giving in the US exceeded $18 billion in 2017, a 3.9% increase from 2014, showing growing generosity among individuals and companies. Strategic corporate social responsibility (CSR) initiatives can attract and retain talent by appealing to employees' desires to contribute to social causes and see the impact of their work. Effective CSR programs highlight community projects, integrate social missions with branding, and demonstrate how the company enhances employees' experiences and skills.
Brandon plans to help school music programs through monetary donations as the COO of The One Note Hope Foundation. He believes his strong communication skills make him uniquely qualified for this role. His goals are to develop meaningful content and build relationships to grow his brand and increase website traffic by 100% by December 2019.
Dawn Joi is currently pursuing her Bachelor's degree in Entertainment Business at Full Sail University with an expected graduation date of November 2022. She has 35 years of experience in the beauty industry as a licensed cosmetologist and instructor. She is also a classical Pilates instructor. Her goals include owning her own haircare and body product line called The JOI Factor and opening a wellness center that could potentially be sold to Hyatt.
Human Capital Summit for Financial Services LatAm Hanson Wade Ltd
Attract, develop and retain the best talent in the industry to transform organizational effectiveness and drive innovation
The Human Capital Summit for Financial Services LatAm 2014 is the meeting point for the region’s HR, organizational development and transformational change leaders in banking and insurance.
The summit will focus on supporting your organization to achieve growth and become a market leader. You will discover how leading multinational banks and insurers are moving away from hierarchical management and communication structures to develop a culture that truly celebrates talent and fosters innovation.
21st century businesses need to adopt innovative, creative strategies to stay afloat or to soar to higher places- This research discusses the importance of mutually beneficial business partnerships. Such relationships serve to boost business while lending a hand to the efforts of educators, philanthropists and other honorable, hardworking entities.
This document provides the 2016-2017 chapter plan for the American Marketing Association (AMA) chapter at Western Connecticut State University. The plan outlines goals and strategies for the chapter's operations, including increasing membership to 30 students, providing professional development opportunities through guest speakers and workshops, fundraising, community outreach events, and competing in AMA competitions at the international conference. A key focus is the chapter's student-run marketing agency, Agency@Ancell, which provides hands-on experience for members and services local businesses and non-profits. The chapter aims to build on its past successes while addressing challenges like high membership turnover through effective recruitment strategies.
Jaime Tortolero is a Venezuelan student pursuing a degree in Sports Marketing & Media at Full Sail University. He has a passion for basketball and hopes to land an entry-level marketing position with the NBA upon graduation. His goals are to help professional basketball organizations expand their international brand and grow their market presence. He aims to leverage his cultural knowledge, language skills, and experience in digital marketing and content creation.
Here are some potential powerful questions I would ask Chloe and responses I might get:
1. What inspired your team's vision for a chocolate-covered snail café?
- We took a field trip to the snail ecology lab and were fascinated by their research. We think campus would be interested in learning more about snails through tasty treats!
2. What strengths and resources does your team bring that will help make this vision a reality?
- Our recipes have been a big hit at Fine Dining Club events. The food services manager is excited to work with student entrepreneurs. The lab intern can educate customers about snail ecology.
3. What are some potential challenges and how can your team address them?
Three students from Trinidad State Community College - Merisa Armstrong, Luis Garcia, and Erin Guymon - won first or second place in their events at the state Phi Beta Lambda (PBL) conference and will be advancing to the national PBL conference in Chicago. PBL is a business-focused student organization. The students are working to raise $3,500 to cover registration, travel, and hotel costs for the national conference through fundraisers and sponsorships from local businesses.
Palomar College GEAR UP Partnership Program:
Improving the Lives of Local Youth in North County San Diego through Sustainable Business Partnerships
Prepared for: Calvin One Deer Gavin
Therese Cisneros-Remington
Prepared by:
April Stotler
Christopher Newman
David Harris
Kelly Bussey
Silvia Monterrosa
What's on the horizon for islamic finance article in ift oct 2016Joy Abdullah
With the rapid growth of Islamic finance there looms issues that have the potential of disrupting the current business models in play in the industry. This article explores 5 of these issues.
The document provides details about Sebastian Lojo's personal brand exploration and professional goals. It outlines his background and experience in fields like restaurants, events, content creation, and entrepreneurship. His goals include creating business models that generate prosperity for all and empowering people. The document discusses his identity and profession as a creator who shows how businesses can achieve higher goals through storytelling. It provides an analysis of his skills, education, competition, goals, and references.
Forza Financial has expanded its reach over the past 5 years, writing 12 total loans including 6 in 2014 and expanding into rural areas like Marion County, Alabama. The organization achieved 501(c)(3) status, grew its number of workshops and coaching sessions, and saw one client secure a $10,000 contract due to business coaching. Forza's CEO and founder reflect on the organization's growth from its founding to serving more clients across Alabama.
This document discusses the use of various media and software tools for a media project. It summarizes the author's experience using blogs as a new media platform, Adobe Flash and Fireworks for animation and image editing, Photoshop for photo editing, Slideshare for file sharing, PowerPoint for presentations, and Sony Vegas for video editing. The author provides brief descriptions of how each tool was used and their level of experience with it.
Film distribution is the process of making a film available to audiences. A film distributor determines a marketing strategy to appeal to a target audience. They must consider who the audience is, if the story will engage them, and any competition from other films. For a low-budget, UK-made film like the group's, likely distributors include Vertigo Films and Film4, as they have experience distributing independent, low-budget British films that could include the group's project.
El documento describe el nuevo disco de 2015 de Melo Bakale titulado "Corazón Gigante". Melo dirigió, produjo, arregló, compuso, programó e interpretó todo el trabajo por sí mismo. El primer single es "Caña de Azúcar", una canción con instrumentación variada y sonidos multiétnicos en el estilo pop-rock de Melo.
The document contains 12 analyses of photographs relating to various themes such as light, movement, time of day, clocks, and nature. Each analysis is 3-4 paragraphs long and provides details about visual elements in each photo such as colors, composition, lighting, and possible symbolic meanings or interpretations that can be derived. The analyses examine subjects like sparklers, a running dog, sunrise clouds, vintage watches, and plant leaves to draw conclusions about emotion, character, and nature.
This document provides contact information and a resume for an entertainer named Aquino. It lists his live performances as a host for various shows at events like the Latin Billboard Awards. It also outlines his experience hosting television and radio shows both nationally and for specific networks. Commercial roles are mentioned where he has been a principal actor. Television and film acting credits include both principal and extra roles. Finally, it lists relevant training and special skills including being bilingual in English and Spanish and having skills in music, recording, and video editing.
The document provides resources for entrepreneurs, including tips for developing a minimum viable product, optimizing user experience, killing underperforming features, understanding marketing metrics like AARRR, improving conversion rates at different stages of the customer lifecycle, examples of conversion metrics, how to improve the sales funnel through growth hacking, the importance of testing and innovation, and thanking the audience.
Winning Eleven fue la primera entrega de la serie en 1996. La saga evolucionó con nuevas entregas que fueron conocidas con diferentes nombres en distintas regiones. Pro Evolution Soccer, lanzado en 2001, inició una nueva franquicia que continúa hasta la actualidad. PES 6, lanzado en 2006, fue uno de los mejores juegos de la serie por su jugabilidad y por ser personalizable y de bajos requisitos. El fútbol es el deporte más popular del mundo que se juega entre dos equipos de 11 jugadores cada uno y c
Cloud computing provides many benefits to small businesses such as no need for physical infrastructure, anytime access to solutions from anywhere, and hassle-free collaboration. While common cloud services exist like SaaS, PaaS, and IaaS, individual businesses often have unique needs that require custom solutions. Agaze Technologies addresses this gap by mixing, matching, and modifying existing cloud services to create customized solutions for each business, which they then generalize to help more customers. They focus on alleviating common concerns around security, stability, and data ownership through Google Apps based solutions.
Cloud computing provides many benefits to small businesses such as no need for physical infrastructure, anytime access to solutions from anywhere, and hassle-free collaboration. While common cloud services exist like SaaS, PaaS, and IaaS, individual businesses often have unique needs that require custom solutions. Agaze Technologies addresses this gap by mixing, matching, and modifying existing cloud services to create customized solutions for each business, which they then generalize to help more customers. They focus on alleviating common concerns around security, stability, and data ownership through Google Apps based solutions.
iSPEX is an citizen science project to measure aerosols in the air. The project is an initiative of astronomers at the Leiden University. During the conference Communicating Astronomy with the Public 2013, the iSPEX project and first results of the science communication research on this project were presented.
Dr Dinah Parums. Amnesty for Gnomes. 2013, The Year the Gnomes Came Out of th...Dinah Parums
This document discusses the history of garden gnomes. It notes that in 2013, the Chelsea Flower Show held an "amnesty" for gnomes, allowing them to be featured in gardens after being banned previously. The origins of garden gnomes can be traced back to stone statues in Roman gardens and dwarves in German literature and folklore that were thought to bring good luck. Garden gnomes became popular garden ornaments in Britain in the early 20th century before declining after World War I but saw a revival in the 1970s, often in plastic form. The document concludes that gnomes still have a future place in gardens.
Actividad #4 - Cuadro comparativo de Herramientas de desarrollo de OVAEdward Fox
El documento describe una aplicación educativa digital que ha lanzado una nueva versión en línea que integra características sociales como compartir creaciones y marcar favoritos. La aplicación permite a profesores crear actividades educativas, proyectos formados por conjuntos de actividades y secuencias, y asignar actividades a grupos de estudiantes.
The Distributed Autonomy. Software Abstractions and Technologies for Autonomo...Andrea Omicini
In this short talk, we elaborate on the software issues of autonomous systems, by focussing on their interpretation as multi-agent systems. We suggest that a notion of distributed autonomy needs to be investigated – in particular in the area of (L)AWS – for its potential implications in terms of uncertainty of responsibility and liability.
American Marketing Association - Strategy ReportSam Cheema
Marketing strategy plan for SUNY New Paltz AMA plan - 2016. This plan was devised for the premise of the degree in Marketing Communications at SUNY New Paltz. This plan was further implemented by the AMA and won an award.
The document outlines a marketing plan to build awareness of the newly formed American Marketing Association (AMA) chapter at High Point University among business, marketing, and communications students. It recommends using social media platforms like Facebook, Twitter, and LinkedIn as well as public relations tactics like speaking to classes and creating a campus email advertisement. The goal is to educate students on the opportunities that AMA membership provides, such as career resources, networking, and leadership experience.
University of Washington 2014-2015 Annual ReportHa-Yen Phung
The UW AMA hosted its 2nd annual Regional Marketing Conference with the theme "Wired In: Syncing to the Digital Age of Marketing". The event attracted 170 attendees, meeting its adjusted goal. It featured workshops from industry professionals, networking with 16 companies, and team-building activities. Feedback was positive with an 80% satisfaction rate. Sponsorship from Eddie Bauer provided $3,500 and they delivered the keynote presentation. The conference helped expand students' professional networks.
The Cal Poly AMA chapter had a very successful 2013-2014 academic year. They increased active membership to 75% and launched initiatives to provide professional development opportunities and connect students with companies. Notable achievements included launching a YouTube channel, creating director roles, organizing successful company tours, and implementing a marketing mentors program. The chapter also increased participation in their annual Marketing Career Conference, which brought in 21 recruiting companies and $12,000 in revenue. They worked to expand internship and job opportunities by creating an internship page on their website with over 50 postings. Overall, the chapter exceeded their goals by maintaining high membership retention rates and engagement through expanded social media presence, events, and networking opportunities.
This document provides an overview and plan for the 2015-2016 American Marketing Association chapter at the University of Washington's Foster School of Business. It outlines the chapter's leadership team, goals to provide professional development opportunities like weekly speaker meetings and internship assistance, events including an etiquette dinner and marketing conference, and operations like the student-run advertising agency HuskyCreative. The chapter aims to empower its members through career and leadership opportunities while growing its membership, fundraising, and community impact.
Plymouth State University 2015-2016 Annual ReportGrady Arnao
The annual report of the Marketing Association of Plymouth State University (MAPS) summarizes their activities in the 2015-2016 academic year. MAPS hosted numerous professional development events including an alumni panel, small business talks, workshops on marketing and design software, and sending members to conferences. They also organized various community service initiatives such as decorating gingerbread houses with local youth and providing gifts through the Angel Tree program. MAPS achieved many of its goals to enhance members' experiences through high-quality educational and networking opportunities, while also giving back to the local community.
The document proposes a youth employment program called "Help Wanted" for Saint Louis. It would address the problem that teens have difficulty finding jobs without connections. The program would recruit high schoolers, provide job training, and place students in summer jobs. This would benefit students by reducing dropout rates and crime while giving businesses motivated workers. It discusses doing similar programs have succeeded elsewhere and how businesses would benefit. Costs are listed and it proposes being financially sustainable over 5 years by charging small fees to businesses and pursuing donations. The main competitor is an existing organization but this program aims to directly partner with schools to be more accessible.
The Foundation for Community Development and Empowerment seeks a volunteer social media strategist to create a social media strategy plan. The strategy should outline appropriate social media channels, goals, metrics and content recommendations to build awareness of the Foundation's work in international development and drive traffic to their website. The Foundation currently has a small presence on Facebook and LinkedIn and generates content from Uganda but needs a more strategic approach to optimize limited resources. The volunteer should have experience in social media, online marketing or communications and a deep understanding of how to build an online following.
The document summarizes the mission and activities of the Milwaukee chapter of the National Black MBA Association. The chapter aims to build intellectual and economic wealth in the African American community through various programs and partnerships. Key activities include professional development workshops, networking events, and community service initiatives like a mentoring program for high school students. Membership provides access to career resources and connections with local businesses and professionals.
The document provides a marketing plan for the Student Life and Leadership Development Office (SLLD) at Metropolitan State University for summer 2013 through spring 2014.
Key points include:
1. SLLD aims to increase student involvement through its online community tool OrgSync, with goals of 2,500 student profiles created and 100 students using the co-curricular transcript tool by spring 2014.
2. A situational analysis identifies trends in the university's growing and increasingly diverse student population as well as competitors for students' limited time.
3. The marketing plan outlines strategies to promote OrgSync and SLLD services to target audiences of undergraduate students aged 25-45 through events, print/digital media,
The Access Intelligence Media Associate Program is a one-year rotational program for recent graduates. Associates gain experience in sales, marketing, editorial, analytics, and event management through rotations in different departments. The program aims to provide a well-rounded understanding of business functions to help associates choose their career path. Associates are full-time employees with benefits and a competitive salary. Upon completion, most associates are offered full-time positions within the company.
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Inforum was founded in 1962 as the Women's Economic Club and seeks to strengthen Michigan's business environment by creating opportunities for women to lead and succeed. With over 1,800 members across Michigan, Inforum's vision is to be the premier resource for empowering women professionally. Its mission is to connect thought leaders through training and programming to help women optimize their potential and achieve success.
Inforum was founded in 1962 as the Women's Economic Club and seeks to strengthen Michigan's business environment by creating opportunities for women to lead and succeed. With over 1,800 members across Michigan, Inforum's vision is to be the premier resource for empowering women professionally. Its mission is to connect thought leaders through training and programming to help women optimize their potential and achieve success.
This document is the 2016-2017 annual report for the Sigma Upsilon chapter of Delta Sigma Pi fraternity at the University of Washington. It provides information on the fraternity's history, membership numbers, core pillars of professionalism, scholarship, brotherhood, and community service. It highlights accomplishments of individual members and recaps events from the past year like the leadership conference and end of year banquet. The fraternity aims to support members' personal and professional development through mentorship, networking, and community engagement opportunities.
Win 3 31 09 Short Version Used For Presentation7Gr8tWomen
Please enjopy this presentation regarding the strategic plan for WIN. This presentation was presented to our members at the Spring ARDA Convention in 2009. Please send your questions and comments to WIN at info@womenintheindustry.org
ACCORD is a non-profit organization that provides mediation and conflict resolution services in Broome County, New York. It was founded in 1982 and has experienced financial difficulties in recent years due to funding cuts. In 2013, ACCORD had a small net income but still relies heavily on government grants. The Binghamton Consulting Group conducted an analysis of ACCORD and developed 18 strategic recommendations to help diversify ACCORD's funding sources, expand its marketing opportunities, and capitalize on strategic opportunities over the next 5 years. This is projected to result in a total return on investment of $162,451 for ACCORD.
This document outlines YouthForce's online marketing plan. It recommends prioritizing creating a LinkedIn profile, simplifying the website, creating a monthly newsletter, and defining quarterly content campaigns across digital channels. Additionally, it suggests improving partner benefits and the donor strategy. The plan analyzes YouthForce's strengths as helping underserved youth but identifies weaknesses such as limited funding and an outdated website. It provides tactics to address these as YouthForce works to recruit more partners and internships.
Pennsylvania State University_2013_2014_Annual ReportGary Jordan
The document is Penn State University's Smeal College of Business annual report from the Penn State Marketing Association (PSMA) for 2013-2014. Some key highlights include:
- PSMA raised over $20,000 for charity, doubling their fundraising from the previous year.
- They restructured their organization to promote collaboration and efficiency, including creating a consulting division.
- Events held included a career fair that brought in over 25 companies and 400 students, and an AMA regional conference on sustainable marketing practices.
- Goals for professional development and member engagement were largely met, including certifying members in marketing areas and increasing corporate visibility.
Pennsylvania State University_2013_2014_Annual Report
AMA_AnnualReport_2015
1. I l l i n o i s S t a t e U n i v e r s i t y
A N N U A L R E P O R T
2 0 1 4
2. M A R K E T D R I V E N
Welcome to the Annual Report of the Illinois State University
chapter of the American Marketing Association.
36 %increase in overall membership
15 %increase in underclassmen membership
65 %interviewed for leadership positions
3. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
We have made it our goal to prepare
our members for life in the real world
of business. This preparation for the
professional world is made possible
through a variety of activities, such
as corporate speakers, tours, mentor-
ship opportunities and more; building
knowledge of the marketing field and
future career possibilities. We host
socials to develop strong
networking skills among
our members, commu-
nity service efforts to
help others and teach
members the value of
societal responsibility,
and a wide range of other programs
to ensure our members are prepared
for a future in marketing.
The ISU-AMA executive board began
our quest for an outstanding chapter
this past summer. We began to layout
a year that would be full of professional
experience, personal growth, and a
great time for all of our members, direc-
tors, and officers. The ISU-AMA was
presented with awards for outstanding
fundraising and communication at the
Annual Collegiate Conference this past
year, and our goal for this year was
to build on that success. We believe
we have accomplished that objective,
and even exceeded it by relentlessly
striving towards the goals we set forth
months ago.
The ISU-AMA executive board is very
proud of our accomplishments this
year, and we are confident this Annual
Report will demonstrate to you that we
truly have provided our members the
opportunity to unlock their potential.
The Illinois State University American
Marketing Association has made its
mission to prepare members for the
professional world. During the planning
sessions held throughout the summer
and academic year, the Executive Board
scheduled events that we thought would
be exciting, as well as valuable to our
members, while keeping this mission
in mind. Some of these events include
providing professional speakers every
month, scheduling unique tours, and
providing social events that will build
strong ties among our members, faculty
and the community at large.
Our primary focus this year has been
to improve the professional devel-
opment of our members through
a variety of activities such as AMA
conferences, company tours, speaker
panels, and networking events.
When setting goals and planning activi-
ties to achieve these goals, we looked
at previous years and determined
their strengths and weaknesses to
establish different
ways in which we
could improve our
chapter as a whole,
while still benefiting
members.
ISU-AMAis extremely motivated and
aimed to demonstrate our motto for
the year, “Market Driven, Student
Powered.” We wanted to create an
exciting and beneficial experience for
our members, by adding value to their
collegiate experience and help make an
easier transition into the professional
world. We strongly believe that we
have done all that and more.
This Annual Report includes a detailed
description of all the activities that our
chapter has taken part in and those
planned. We believe that our inspiration,
leadership skills, and determination
has made Illinois State University’s
Dear AMA Colleagues,
We have made it our goal to prepare our members for
life in the real world of business...We strongly believe
that we have done all that and more
4. I L L I N O I S S TAT E U N I V E R S I T Y
Jake Massey
President
A senior double-majoring in Graphic Design and Marketing, Jake is a self starter with
a relentless work ethic and high ambitions. He is always looking for ways to gain new,
wide-ranging experience and knowledge. He has an entrepreneurial spirit, a passion for
leadership, and values relationships as of paramount importance.
Jake has also spent his college years as a member of the hockey team, the University
Program Board, and Cornerstone Church. In his free time he enjoys trying new things
(he recently became obsessed with downhill skiing and tried his hand at rock climbing).
Amanda Zindel
Vice President of Programming
Amanda Zindel is currently a senior Marketing major at Illinois State University. Amanda
has been able to increase her knowledge in the marketing field through her marketing
internship at Mutare Software, Inc. and her current internship at The Baby Fold as a
Development and Public Relations intern.
Erin Moore
Vice President of Communication
Erin Moore is a senior Mass Media Communications major specializing in marketing.
Erin’s current internship at the Marquette Group has allowed her to work within a team
in a professional setting and gives her working knowledge of the marketing communica-
tions industry.
Jack Rumsey
Vice President of Finance
Jack Rumsey is a Junior marketing major at Illinois State. Hailing from the western suburbs
of Chicago, Jack has been an avid member of ISU AMA since his freshman year. He
works for a student living company called CA Ventures, where he is a leasing agent for
student apartments around ISU’s campus. Jack values great communication, problem
solving skills and high ethical standards. Jack has been recently elected to lead ISU AMA
as President for the 2015/2016 term. In his free time you can find Jack at the driving range
improving his golf swing or socializing with friends on campus.
Meet Our Executive Board
5. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Mission Statement
The Illinois State University American Marketing Associa-
tion will provide opportunities for professional and personal
growth for its members in a friendly and motivating environ-
ment. In the application of general business and marketing
concepts, ISU-AMA will strive to remain ethically and
socially responsible within our immediate and extended
environment.
Target Market
Our current target market is segmented into primary and
secondary markets. The primary market includes all College
of Business majors or minors who are native or transfer
students, marketing faculty and alumni. The secondary
market focuses on our students with non-business majors,
ISU Career Services, corporate recruiters, and the Bloom-
ington-Normal community.
Primary Target Market
ISU-AMA will be focusing on all students with a College
of Business major or minor, the marketing faculty and
alumni as the primary target market. Our organization
consists of a majority of upperclassmen, and is targeting
more underclassmen to become involved early in their
college career. The marketing faculty has demonstrated a
great interest in ISU-AMA and partners with our chapter to
encourage student participation in activities. Alumni serve
as a critical resource in the development and success of
ISU-AMA and we have focused on cultivating personal
relationships with alumni.
Secondary Target Market
ISU-AMA will be focusing on employers/recruiters, the
Bloomington-Normal community, ISU Career Services and
all other majors. Developing relationships with employers/
recruiters and ISU Career Services serves as a benefit to our
members and creates opportunities for ISU-AMA members
to gain real world expertise. There are many areas that
support ISU-AMA such as communications, advertising
and promotions, finance, research and development, and
accounting, requiring expertise from students in different
majors within as well as outside of the College of Business.
33%
26%18%
23%
ISU Undergraduate
Marketing Majors
ISU Undergraduate
Business Majors
32%28%
24% 16%
Freshmen Sophomores Juniors Seniors
ISU-AMA
Student Membership
11%
39%
26%
24%
6. I L L I N O I S S TAT E U N I V E R S I T Y
Strengths
Professional Development
At the beginning of our time as the Executive Board, we
had a shared vision of bringing our members the best
preparation for the real world of any organization on
campus. We have accomplished this through our mentor-
ship program, attendace at conferences, company tours,
guest speakers, and our various other networking events
throughout the 2014-15 academic year.
Fundraising
We also hit fundraising hard this year by hosting our 3rd
annual ISU’s Got Talent event in the Fall, which raised
close to $1200 for our organzation. Throughout the year, we
continued to find other revenue sources. We put together
a website for the Intelligent Communications Alliance, an
international conglomerate of firms, for which we received
$1,200. We also held various fundraisers at restaurants
and we hosted a LinkedIn professional photo event for
all students in both the Fall and Spring semesters which
netted over $200 for our organization.
Weaknesses
Lack of Director Experience
Due to high turnover in director positions, we had to train
each director on their position in order to shape them into
future leaders of ISU-AMA. Our new directors, however,
were able to step right in and fill some big shoes left by
their predecessors.
Communication
Another goal we had this year was to increase commu-
nication within our organization and also our reach to
the rest of the student body. With this in mind, we put
together a monthly e-newsletter for distribution to our
members, and then increased this scope to the entire
campus. We also continued to develop our social media
through our Facebook page, making sure to make at
least one social media post a day, thus improving our
exposure.
Community Service
In addition to our focus on the necessary opertaions to
keep our organization functioning, we also found time
to remain involved in our community and give back.
We teamed up with the American Red Cross to host
two blood drives througout the academic year. Our
members also volunteered at the Midwest Food Bank
on multiple occasions, and participated in Strike Out
Hunger, a bowling event that raised goods for the local
food bank. We are also hosting a 5K in April to benefit
The Baby Fold, a non-profit organization that provides
adoption services for children in need.
Member Commitment
Due to busy lifestyles, members struggle to attend all
of our events. However the executive board provides
members with honors such as member and director
of the month to keep members and directors engaged
and to offer them an incentive to participate in all
scheduled activities.
SWOT Analysis
7. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Local Business Partnerships
This year we had the opportunity to provide our members
with more real world marketing experience by helping
local businesses with their marketing. We teamed up
with the Snyder Companies, for example, to help them
promote their properties to the students of ISU. This
is something that will continue to be built on as our
chapter looks to the future.
Underclassmen Involvement
This year was a historic one for Illinois State University,
as we saw our largest freshman class in our school’s
history. This allowed us to greatly increase our under-
classmen membership, and those numbers will only
increase as the university continues to grow.
Posting and Printing limitations
Posting regulations and printing limitations in the College
of Business have encouraged the ISU-AMA chapter to
digitally promote events. However, by following Univer-
sity print regulations, ISU-AMA has still engaged with
print ads in areas all over campus.
Opportunities
Registered Student Organizations
We have the opportunity to work alongside other RSO’s on
campus with different projects that we may otherwise not
be able to do on our own. This semester specifically we
are co-hosting a Red Cross Blood Drive on campus with
Gamma Iota Sigma and have planned on co-sponsoring
a spring event with ISU’s Sports Marketing Student
Association (SMSA).
Community and Social Impact
The local community is always looking for strong leaders
to help with events and we are glad to assist them. We
believe that we can increase our impact on our community
even further than we already have.
Threats
Other Registered Student Organizations
ISU-AMA competes with sororities, fraternities, and other
Registered Student Organizations in the recruitment of
members. Within the College of Business, there are 22
student organizations, four of which are in the marketing
department. These four organizations have the same
target market as does ISU-AMA, leading to extreme
competition for events and participation.
SWOT Analysis
8. I L L I N O I S S TAT E U N I V E R S I T Y
Throughout this past year, we have achieved what we believe to be some great
feats. We set goals, and did not waiver on our path to accomplishing them. Here
is a list of our key achievements over this past year.
Key Achievements
3rd Annual ISU’s Got Talent
Our biggest event of the year was ISU’s Got Talent. This was the 3rd
year in which we have decided to put on this event, and much like last
year, this event was a huge success for the organization. To build off the
prior year, we were able to locate certain areas to improve on and these
adjustments allowed us to run the event flawlessly.
5K Run and 1 Mile Walk
In April, we are hosting a 5K to benefit a non-profit organization called The Baby Fold. This will be
the first such event in our history, and we believe that with the amount of planning and preparation
that we have put in, it will be a great success for our organization, the Baby Fold, and the community
at-large.
Bringing Home the Hardware
For the first time this year, we attended the Aurora University
Regional Conference. This event was a huge success, not only for
AU/AMA, but for our members as well. Not only did our members
gain great networking experience, but two of our members, Kevin
Eichie and Michael Degradi took home third place in the Sports
Marketing Case Competition.
Mike and Kevin with their 3rd Place awards.
Poster for ISU’s Got Talent.
9. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Professional Development
Our main focus for this year’s AMA was to improve
our members’ preparation for the real-world of
marketing. We hosted professional workshops
such as resumé critiques, career fair preparation,
LinkedIn photos, and Adobe Creative Suite training
semiars. In addition, our mentorship program,
attendance to conferences, and partnerships with
local businesses were able to really add great value
to our members’ professional development. We
believe we surpassed even our own expectations
for professional development within our chapter.
The AMA Advantage
As part of our effort to increase our communications,
we created and distributed The AMA Advantage,
a monthly e-newsletter that contained creatively
organized information regarding upcoming events,
member spotlights, industry articles and more. The
e-newsletter was distributed to the ISU-AMA and
starting in March the entire campus.
AMA Monthly E-Newsletter: November 2014 Edition.
Logo for our “Level Up your LinkedIn” professional photo event.
10. I L L I N O I S S TAT E U N I V E R S I T Y
Quick Facts
Increased Revenues
Throughout the year, we were able to raise over $3,000
by way of fundraising events.
Keeping Pace
We set our a goal of hosting at least one fundraising event
per month throughout the Academic Year. We met and
exceeded that goal.
Level Up Your LinkedIn
As one of our fundraising events, we added a highly
successful LinkedIn Photo shoot fundraiser to our event
roster; a fundraiser we will repeat in the spring semester
and continue on next year.
Diversified Experience
Designed a new website for the Intelligent Communications
Alliance, an international conglomerate of firms, which
drove in $1,200 of direct profit to the chapter.
Valuable Partnerships
Partnered with The Flats, a local apartment complex,
where we helped drive in prospect traffic to the leasing
office by selling pumpkins outside
3rd Annual ISU’s Got Talent
The Rundown
Our biggest event of the year was ISU’s Got Talent. This
was the 3rd year we have hosted this event and it was a
huge success. The organization really came together in
order to put on this event and we cannot praise our directors
and members for their contributions enough. The winners
of the event were even given the opportunity to donate
10% of our proceeds to the charity of their choice. Ticket
sales were a huge success this year and we were also
able to implement a raffle drawing in which we were able
to obtain a wide variety of prizes to appeal to the audience
members. The raffle donations, coupled with last year’s
success, allowed us to raise attendance and give back to
the supporters of AMA here at Illinois State and we look
forward to its continued success.
Financial Highlights
ISU’s Got Talent brought in $1,100+ revenue from ticket
sales that filled out a venue of 500 seats. We were also able
5K Run and 1 Mile Walk
As previously mentioned, we are planning a 5k run in April
marketed to the student body and the surrounding community.
Fundraising
Goal: Continue to grow profits by implementing more small fundraisers and
improve strategy on our big, annual fundraising events.
Website for the Intelligent Communications Alliance.
11. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Fundraising
to bring in an added value of $370 through our sponsors’
donations, including two tickets to B96’s “Jingle Bash”
awarded to a lucky member of the audience. We also cut
facility costs by nearly 25% by providing our own stage
crew and music operation.
Sponsorships & Donations
Win-Win Situations
We have been able to successfully partner with local
organizations to help us put on our events. We have
received over $1000 in donations of various kinds from
companies providing food products or gifts that have
taken our events to the next level and really improve the
events success.
Created a unique corporate sponsorship offering having
sponsor companies’ name and logo appear on all of our
promotional materials such as on the pamphlet that we
distributed at ISU’s Got Talent, and the 8000 planners
that we received and distributed across campus.
Compiled list of over 30 local organizations that have
partnered with us to not only promote their organization,
but to help us put on successful events. We also formed
a partnership with the Snyder Company to provide them
with a street team of our members to do guerilla marketing
for their on-campus apartment properties.
Planner Distribution
We distributed 8,000 planners around the entire campus.
This is a program that we have participated in for a
number of years now. We would have generated $1,400
in revenue, however; the company was unable to provide
us with these funds. Because of this setback, we had to
find other sources of revenue.
Sustainable Events
Fundraising for the Future
In October, we held a fundraising event where students
paid a nominal fee to get a professional picture taken
of them. We marketed the event to College of Business
students and it was a huge success, not only financially
but for the professional development of our fellow peers in
the State Farm Hall of Business. We see great potential
in the replication of the event for semesters to come which
earns it the title of a sustainable event. We understand
that we can continue to grow the idea by marketing it to
different departments at ISU, and tie in the importance
of the pictures to a successful LinkedIn profile. This type
of picture is in extremely high demand at ISU.
The organization has decided to host a 5k fundraiser in
early April as a major spring fundraising event. We believe
that the timing of the event will draw local runners from
our campus and beyond on account of the training that
is required for larger marathons in Chicago and Urbana
–Champaign. This event will constitute as our annual
spring fundraiser if it is a success.
Director Nick Russo distributes planners.
12. I L L I N O I S S TAT E U N I V E R S I T Y
Membership
We found that strong membership results in strong organization. That is why we put great
effort into retaining and recruiting members.
Member Retention
Member retention was one of our biggest successes this
semester. We had a fantastic 65% of our organization
interview for leadership roles in ISU-AMA. Reiterating,
we also had more underclassmen participants to help lead
the organization into future years. We improved internal
communication through a group messaging application
called GroupMe, which allowed members to better interact
with one another. Finally, analyzing our monthly sign in
sheet at each meeting lead us to learn that there was no
more than a 10% dip into our attendance from the start of
the semester until February.
Total Membership
We held two-day membership drives at the start of each
semester in the State Farm Hall of Business. These drives
allowed our members to personally sell the organization to
interested prospects. To prospects that we recruited at the
drives, we kept them up to date with upcoming events and
reasons to join if they had not already. Our membership
committee personalized the recruiting process by splitting
up the prospects into small groups and then contacting each
through a phone call or text message. We implemented
a director requirement to have each of them recruit at
least one new member. Although we have not reached
our intended goal of 90 members, we have acquired 60+
members that are highly more engaged than ever before.
Underclassmen Involvement
This year the ISU-AMA focused on getting more under-
classman involved in the organization. We increased our
freshman membership by %15 percent since the fall; a
nice addition to an organization that has previously been
dominated my upperclassmen. We promoted our organiza-
tion to freshman business classes and freshman dormitories
to engage the right audience. We were able to get more
underclassmen engaged by encouraging them to interview
for director positions within the group.
Unique Recruitment
We found that recruiting through social media was not the
most effective method because we had little exposure to
our audience via Twitter followers and Facebook friends.
Instead, we focused on network recruiting to other social
organization’s our members were involved in. I.E greek
life, business fraternities, sports marketing club, and other
business organizations on campus.
13. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5I L L I N O I S S TAT E U N I V E R S I T Y
Professional Development
We pride ourselves on helping our members prepare for post-graduation, and putting them
in the best position possible to succeed in the real-world of marketing.
Professional Relationships
Our goal has been to increase interaction with local
businesses and other registered student organizations to
aid in their marketing efforts so that our members may gain
valuable real-world marketing experience. We were able
to build and maintain relationships with local businesses
that needed assistance with their marketing efforts. We
encouraged interaction between members and faculty in
order to improve our existing relationships by hosting a
faculty and staff luncheon once each semester. As part of
this initiative to develop more professional relationships,
we are hosting an internship and career fair in conjunction
with our CEO Speaker Panel in March. Students from all
around campus will be able to network with representa-
tives from Country Financial, Northwestern Mutual, CDW
Corporation, Progressive Impressions International,
Packback Books, TekSystems, Afni, DP Dough and ISU
Athletics, and the Snyder Company.
Professional Speakers & Workshops
We scheduled professional speakers that were informative
on a variety of topics, including: networking, interviewing,
effective resumes, and marketing strategies. Representa-
tives from influential companies like Northwestern Mutual,
Country Financial, and CDW participated in our events
and gave our members valuable insight. These speakers
also helped us facilitate workshops for our members on
such topics as resumes, software training, and career
fair preparation. In addition to our regularly scheduled
speakers, we are also hosting a CEO Speaker Panel,
which includes 4 CEO’s and Presidents from a wide
range of companies. This event will be a town hall format,
meaning attendees will be able to ask any questions of
the panel, and the discussion will stem from that.
Executive Mentorship Program
This year, ISU-AMA launched a new program, in which
professional business executives volunteer their time
in order to provide mentorship to AMA members. This
also includes the Elite 8 program.The Elite 8 program
is an extended mentorship program providing additional
support to eight members of the AMA in their junior year.
These eight will stay together in the mentorship program
interacting with their mentor and each other to learn and
grow from the second semester of their junior year, until
two years after graduation. This program is the first of its
kind for our chapter. To become a member of the Elite 8,
the student must be an ISU-AMA member who has shown
commitment to the organization, proved themselves a
leader, have a GPA of at least 3.20, and be selected
after an interview process. We hope to use this program
as an example that can eventually be applied across all
College of Business majors.
Professional Tours
Another vital part of our professional development efforts
were company tours. As part of this initiative, we toured the
facilities of Caterpillar, Golin, a renowned international PR
firm based out of Chicago and Progressive Impressions
International, a direct marketing agency in Bloomington,
IL. We also have a trip planned to Milwaukee, where we
will be getting a tour of the Milwaukee Bucks facilities
as well as meeting their marketing team, and the Miller-
Coors Brewery. These experiences are important in the
professional development of our chapter, as it gives our
members an idea of what they are working towards as
students and AMA members.
Brad Behrens and Susan Hoover from Northwestern
Mutual speak to our members about sales and recruiting.
Professional Development
14. I L L I N O I S S TAT E U N I V E R S I T YA N N U A L R E P O R T 2 0 1 5
Community & Social Impact
In the midst of all the events we host, it would be easy to lose sight of the impact on our
community. We made sure to fit in plenty of events to benefit our surrounding community.
5K Jingle Bell Run for Arthritis
The Jingle Bell Run for Arthritis reached out to the ISU-AMA
for volunteers in their annual 5K. Our members assisted
on the day of the run by providing food to runners, placed
signs to map the route, kept time for runners and assisted
in the clean up. The annual event raised $30,799 in Bloom-
ington Il and the event gave the AMA members experience
participating with a 5K, this helped with the planning of our
chapter’s first annual 5K.
Strike Out Hunger
The AMA participated in the Illinois State University
sponsored event Strike Out For Hunger. The goal of the
event was to collect nonperishable food for Home Sweet
Home ministries of Bloomington IL. Students were urged
to bring 2 nonperishable goods in order to participate in
the bowling event. The AMA challenged our members
to bring in 3 nonperishable food items in order to help
out the non profit organization. Sixteen AMA members
participated in this event and we exceeded our goal and
donated 82 items to Home Sweet Homes Ministries.With
all of our events that our members participate in, we are
careful not to overlook the surrounding community, and
have made great impact this year.
Baby Fold 5K and 1 Mile Walk
Our biggest and most public community service event of
the year is sure to be a hit. We will be hosting a 5k run and
one-mile walk on April 11th. Half of the proceeds from this
event will go to the Baby Fold, a non-profit organization
that provides adoption services for children in need. This
event is open to the general public, and we expect to bring
in about $500 in revenues from this event.
Marketing Week Declaration
To commemorate Marketing Week 2014, we contacted the
mayor of Normal, and had him make a formal declaration
of Marketing Week 2014 in Normal, Illinois.
Midwest Food Bank
The ISU-AMA volunteered at the Midwest Food Bank in
Bloomington. The food bank needed help packing food
to distribute to not-for-profits and disaster sites. We had
14 members participate which helped the Midwest Food
Bank successfully fill over 30 boxes of food to be shipped
out to the community.
Internship Fair Volunteering
The annual internship fair hosted by the ISU Career Center
reached out to the AMA to assist the Career Center with
advertising efforts for the fair. They needed help with
guerrilla marketing tactics such as distributing flyers,
chalking the quad, and posting on social media websites
about the upcoming fair. The AMA also helped the career
center and employers set up their booths and clean up
the leftover mess from the event. This event gave AMA
members volunteer time as well as professional experi-
ence as they were able to network with the employers
while they assisted them.
Red Cross Blood Drives
After many successful blood drives with the American Red
Cross, the AMA was eager to assist with the first one they
hosted of the semester. ISU-AMA’s Community Service
Directors and committee stepped in and planned the event.
We distributed promotional materials around campus and
got Olive Garden to donate salad, pasta, and bread sticks
to be given away to donors. We also staffed the blood
drive with our members. Red Cross set a donation goal
of 40 pints of blood. At the end of the day, 62 pints were
collected exceeding our goal.
The American Red Cross again approached the AMA to co
host a blood drive with an organization who was inexperi-
enced in planning a such events. The challenge was the
blood drive was going to be held during the following week.
The Red Cross set a donation goal of 50 pints of blood. At
the conclusion of the blood drive 73 pints of blood were
collected, exceeding the goal for the event.
15. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Website Development
This year our Director position of Webmaster was challenged
to continuously update the ISU-AMA Website weekly to
guarantee members with the most up-to-date information
concerning events and meetings.The American Marketing
Association application and Member Interest Form were
made readily available for prospective members to access
online through the ISU-AMA website. The contact infor-
mation of all officers was updated regularly, ensuring the
ease of communication efforts between all members.
Officer biographies and pictures were uploaded to the
website in efforts of personalizing and differentiating our
website from other registered student organizations. The
ISU-AMA website was constructed completely in-house
by our Webmaster.
Advertising & Promotional Materials
As is the case with many organizations, our advertising and
promotion efforts are vital to our success. We effectively
advertised upcoming meetings, social events, speakers,
community service events, and special events by utilizing
the expertise of our Advertising and Promotions director
and committee. We used various promotional materials to
attract the interest of members and non-members. These
materials included: electronic screens, flyers, posters,
social media, video, and email. We placed advertisements
in high traffic areas both on and off-campus. These places
could include: sidewalk chalking, flyers and electronic
screens in the College of Business, passing out flyers on
the quad, passing out flyers while speaking in classes,
and promotion tables at high traffic campus buildings.
Social Media
Though our social media strategy was markedly undevel-
oped in previous years, we made it a centerpiece of our
marketing strategy this year. We creatively informed
members of upcoming ISU-AMA events, news within the
chapter, and captured the previous months’ events visually
through pictures and stories via our online communities.
We were able to completely restructure our social media
efforts by adding two Directors of Social Media to better
manage the Facebook, Twitter, LinkedIn and Instagram
accounts in order to sustain excellent external communica-
tion. Kept all sites updated with latest events and news.
We found Facebook particularly useful, as we were able
to create “events” and quickly expose them to a wide
audience. Another useful aspect of Facebook, we found
was that we could track reach and interactions using online
analytic tools. We made sure to update at least one of
our social media accounts every day, so we made sure
to keep ourselves relevant in the minds of our followers.
AMA Advantage E-Newsletter
Created an informational, and creative monthly ISU-AMA
E-Newsletter that was sent to AMA members, and ISU
students and faculty.
Included the month’s upcoming events, details for involve-
ment in events and professional development articles
Include pictures of ISU-AMA events and member spotlights
to celebrate members achievement
The Directors of Internal Communication used creativity
when formatting articles in the newsletter and generating
article topics
Used research generated by the research and develop-
ment directors to get accurate and relevant information of
events and statistics and report the results in the newsletter
Internal & External Communication
We know that communication is vital to maintain progress towards our goals. That is why
we put a great emphasis on internal and external communication.
Poster for our CEO Speaker Panel
16. I L L I N O I S S TAT E U N I V E R S I T Y
REVENUES
Fundraising $3,455.06
Dues $6,016.83
Total Revenue $9,471.89
EXPENSES
Socials $224.00
Conferences $1,087.00
Fall National Dues $1,880.00
Spring National Dues $940.00
Transportation $1,250.00
Advertisement $60.00
Total Expenses $5,441.00
NET INCOME
Total Revenue $9,471.89
Total Expenses $5,441.00
Net Income $4,030.89
Income Statement
17. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Leadership Abilities
Developing Leadership
As part of our initiative to devlop leadership, we held
“Leadership, Motivation, and Delegation” seminar at the
beginning of the year for all directors and officers to partici-
pate in. This session was led by our faculty advisor and
discussed in detail the importance of each position and
how everyone can do their part by motivating themselves
and members within their committees. Throughout the year,
we encouraged directors to be creative and resourceful
while planning and coordinating events throughout the
year. Each director was provided with a binder that included
all director and officer contact information, responsibili-
ties, chapter policies and procedures, and forms. These
binders allowed our directors to maintain organization
throughout the year and enabled them to complete and file
proper documentation of each event for future reference.
Additionally, we required each director and officer to be
evaluated once each semester by his or her committee
along with other members, to encourage ongoing feedback
and improvement. This helped encourage directors to
keep their committee members motivated and constantly
keep them involved.
Enjoyable Atmosphere
Building Lasting Relationships
Throughout the year, we hosted fun and exciting enter-
tainment events to attract a diverse group of students.
This promoted a relaxing and enjoyable atmosphere at
all-member meetings and socials.
We also conducted in-depth interviews of the directors with
all officers present to insure that directors selected have
the same goals and vision for ISU-AMA as the officers.
They must also show that they are committed to having
a successful and enjoyable year.
Continual Communication
Emphasizing Collaboration
We held All-Member meetings the first Wednesday of
every month to insure that all members are available
to come together and receive information on past and
Chapter Operations
Our organization has found great success over the years with the same basic structure.
However, we still found ways to build and improve our chapter operations.
future chapter events. We also held a mandatory Director
meeting directly after the All-Member meeting, and one
additional day a month to address chapter issues, and
to allow directors to voice opinions and concerns about
upcoming events. In addition to these meetings, the execu-
tive board met once a week to ensure that we were all
on the same page, and to evaluate where we were with
accomplishing our goals. In an effort to keep everyone on
track and informed, we also required officers and direc-
tors to communicate via email, group text, Facebook, or
by phone every week.
Beneficial Meetings
Effective Planning
In order to ensure quality preparation for the year, the
executive board held two summer planning sessions. In
these sessions, the officers went over policies, respon-
sibilities, goals and planned the calendar of events for
the entire year. This allowed time for us to reserve rooms
in advance and give directors more time to plan their
events. Each officer was also required to report a weekly
summary of their respective directors’ activities or goals to
all members of the executive board, including the faculty
advisor at the weekly meeting. This allowed officers to
be up to speed on current events before the meeting and
saves time during the meeting that can be used for more
in-depth discussions.
Official Proclamation of Marketing Week
18. I L L I N O I S S TAT E U N I V E R S I T Y
Organizational Hierarchy
19. A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
August 2014
15 Freshman Orientation
15-30 Student Planner Distribution
21 Social at Cornbelter’s baseball game
22 Junior Experience
26 RSO Night: Membership Drive
27 Director Meeting
28 Festival ISU: Membership Drive
September 2014
2-4 Membership Drive
3 First All-Member Meeting/Speaker/Pizza Social
6 Social
8-9 Membership Drive
17 Director Meeting/Leadership Seminar
19 AMA Webcast
22-3 RSO Spotlight in College of Business
26 Community Service: Midwest Food Bank
29-30 Membership Drive
October 2014
1 All-Member Meeting/Speaker
4 Parade
6-10 Marketing Week
7 Fundraiser: Noodles and Company
8 Fundraiser: Professional LinkedIn Photos
10 Tour: GolinHarris/American Girl store
15 Get Hired Workshop/Director Meeting
16 Community Service/Professional Development: Career
Fair Volunteers
17 Aurora University Conference
20-21 ISU’s Got Talent Auditions
23 Fundraiser: Pumpkin Sales
24 Community Service: Blood Drive
27-28 Additional ISU’s Got Talent Auditions
November 2014
5 All-Member Meeting/Speaker
14 Tour: Caterpillar
17 Social
18 Special Event: ISU’s Got Talent
19 Director Meeting
Calendar of Events
December 2014
3 Awards Night
5 Faculty Luncheon
January 2015
12-13 Membership Drive
14 All-Member Meeting/Speaker
21 Director Meeting
23 Tour: Progressive Impressions International
28 Winter Fest
29 Community Service: Blood Drive
30 Fundraiser: DP Dough
February 2015
4 All-Member Meeting: Elections/Elite 8 Interviews
10 Community Service: Strike Out Hunger
18 Director Meeting
19 Social
19-20 St. Louis AMA Conference
25 Fundraiser
March 2015
2 Fundraiser
3 Speaker Panel
4 All-Member Meeting/Speaker
18-21 New Orleans AMA International Collegiate Conference
20 Community Service
25 Director Meeting
28 Tour: Milwaukee Bucks/Miller Brewing Company
April 2015
1 All-Member Meeting/Speaker
3 Faculty Luncheon
11 Special Event: 5k for The Baby Fold
15 Director Meeting
20 Fundraiser
23 Social: College Station Bonfire
25 Community Service
29 Awards Dinner