SlideShare a Scribd company logo
Collections Trust Seminar
Exeter, February 2015
Wifi: RAMMGuest Password:1723
Hashtag: #ctskills
Welcome & introductions!
I’m Nick Poole
CEO of the Collections Trust
since 2004, involved in the
development of national
standards & funding
programmes for museums.
Getting started
• Please do:
• Be an active participant
• Ask questions
• Respect information shared in confidence
• Take the opportunity to network!
Resources
• In your delegate pack, you have:
• Copies of these slides
• Information sheets about today’s resources
• Information about further Collections Trust events
• A Feedback & Evaluation Form
• Today’s slides can be downloaded from www.slideshare.net/collectionstrust
• All other resources available from www.collectionstrust.org.uk
Objectives for today
• Our objectives are to:
• Introduce you to the work of the Collections Trust
• Explore how collections management supports the needs of audiences
• Introduce the Excellence in Collections Management model
• Highlight our tools, resources and services to support your work
• Please write down 2-3 things that you want to get out of today (we’ll refer
back to these at the end of the day)
A brief introduction to the
Collections Trust!
The Collections Trust is...
...the professional association
for people who work in
Collections Management
Established 1977
• To promote the education of the public by the development of museums
and similar organisations by all appropriate methods;
• To develop, promote, maintain and improve standards of collections and
information management in museums, art galleries, heritage organisations
and other collections institutions;
• To provide services and resources which improve the standards and
methods of collections management and use.
Not-for-profit
ACE funding
Self-generatedrevenues
Project funding
Our work
• Publish and make available standards, reports and resources
• Run events and training
• Support digital development
• Represent the sector and influence policy makers
• Help you network and share knowledge
Our programmes
• We focus on issues that are relevant to Collections Management:
• Documentation
• Digital development
• Systems development (DAMS, CMS, Web, Mobile)
• Governance
• Security
• Insurance
• Pest Management
• Copyright & IPR
• Cultural property
• Participation & engagement
Special programmes
• Recently we have developed resources, guidelines, factsheets and interactives
around a series of special programmes:
– Security www.collectionstrust.org.uk/security
– Energy efficiency www.collectionstrust.org.uk/energy-efficiency
– Pests! www.collectionstrust.org.uk/pest-management
– Insurance www.collectionstrust.org.uk/insurance
– Participation www.collectionstrust.org.uk/participation
– Going Digital www.collectionstrust.org.uk/going-digital
– Copyright & licensing www.collectionstrust.org.uk/copyright-and-licensing
Going Digital
• New three year ‘back to basics’ programme on IT in museums
• Covering:
– Basic IT audit and planning
– Photography and scanning
– Buying equipment
– Copyright
– Collections Management Systems
– Digital Asset Management Systems
– Sharing collections online
Going Digital
• Free tools and resources including:
– IT Audit toolkit
– Digital Strategy interactive
– Beginners Guide to Digitisation
– How-to copyright factsheets
• www.collectionstrust.org.uk/going-digital
Copyright and licensing
We provide free resources to help museums with copyright issues and we’re
addressing how recent legal reforms to copyright affect museums.
• Free resources at www.collectionstrust.org.uk/copyright-and-licensing
• A Copyright Seminar with expert Naomi Korn (18 February 2015, London)
www.collectionstrust.org.uk/copyright-seminar
• Copyright: A Practical Guide - updated edition available beginning of 2015
www.collectionstrust.org.uk/shop
The Collections Trust website
• Re-launched in July 2014
• Hundreds of practical, free resources
• The latest news from the sector
• Blog posts
• Online shop (forms and registers, publications, eBooks)
• Comprehensive listing of sector events www.collectionstrust.org.uk/upcoming-
events
• Register to receive a fortnightly e-newsletter
Practical Guides
• Simple practical guides to key areas of Collections Management:
• Titles:
– Collections Management: A Practical Guide
– Documentation: A Practical Guide
– Copyright: A Practical Guide
– Governance & Collections: A Practical Guide
– Integrated Pest Management: A Practical Guide
• Available from www.collectionstrust.org.uk/shop
(RRP £24.99 and ebook £20.00)
Forms and registers
• Leading supplier of museum forms and registers
– Object Entry Forms
– Object Cards
– Exit Forms
– Simple Catalogue Cards
– Object Movement Tickets
– Transfer of Title Forms
– Accession Registers
• Available from www.collectionstrust.org.uk/shop
Keep in touch
• We offer several ways of keeping in touch with our work and with each
other
– Collections Management LinkedIn community (8,200 members)
– Fortnightly email newsletter
– www.twitter.com/collectiontrust
– www.facebook.com/collectionstrust
– www.slideshare.net/collectionstrust
Update from the Royal Albert
Memorial Museum
Julien Parsons, Senior
Collections Officer
Update from the Arts Council
England
Isabel Wilson, Senior Manager
Quality & Standards,
Arts Council England
INTRODUCTION
Aims and objectives from
today’s seminar
What kind of
museum
professional are
you?
Objects Experiences
Facts Stories
Objects Experiences
Facts Narratives
“Our first duties are to collect,
conserve and display material
culture, to protect the nation’s
treasures and to showcase the
high points of human
creativity”
Objects Experiences
Facts Stories
“Our first duty is to create an
open, welcoming environment
in which people can come and
enjoy the experience of
beautiful, inspiring things”
Objects Experiences
Facts Stories
“It is not the objects
themselves, but the
connections between them
and the stories they can tell.
Our duty is to weave stories
and objects together to help
people understand the world
around them”
Objects Experiences
Facts Narratives
“Our first duty is to provide an
authoritative record of the
development of the natural
and man-made world. We
must collect and preserve
type specimens and objects
based on our authoritative
and scientific knowledge.”
Objects Experiences
Facts Stories
SESSION ONE
Understanding audiences
Aims for this session
• Discuss the relationship between your museum and its audience
• Identify what we know about what people want from collections
• Discuss ways of understanding audience needs and expectations
• Discuss the idea of a ‘visitor centred design’ approach in museums
VIDEO: Here come the
millennials...
The ‘user journey’...
...describes how people
discover your museum, what
they do while they’re there
and how you maintain the
connection after they leave.
Pre-visit
(discovery)
Visit
(engagement)
Post-visit
(relationship)
The key challenge for collections
is to find ways of enhancing and
extending the user journey so
that people are:
• More likely to find your
museum
• More likely to visit
• More likely to develop a
lasting relationship with the
museum afterwards
Pre-visit
(discovery)
Visit
(engagement)
Post-visit
(relationship)
‘Snackable’ content – quick, shareable,
interesting, quirky & fun, shared as widely as
possible with as many people as possible
Pre-visit
(discovery)
Visit
(engagement)
Post-visit
(relationship)
‘Snackable’ content – quick, shareable,
interesting, quirky & fun, shared as widely as
possible with as many people as possible
Location-specific (iBeacon!) content
that is relevant – enabling people to
explore, discover, socialise and
promote to their networks
Pre-visit
(discovery)
Visit
(engagement)
Post-visit
(relationship)
‘Snackable’ content – quick, shareable,
interesting, quirky & fun, shared as widely as
possible with as many people as possible
Location-specific (iBeacon!) content
that is relevant – enabling people to
explore, discover, socialise and
promote to their networks
Deep, relevant, personal and
engaging stories, targeted
events and experiences, fresh
ideas and offers
Discussion
• How does your museum capture knowledge about your visitors?
• How can you use this knowledge to inform planning?
• What role can the public play in managing & developing your collection?
• Are most of your visitors ‘lean-back’ (they want to come and enjoy well put-
together, thoughtful displays) or ‘lean-forward’ (they want to be active
participants, get stuck in and be involved in the work of the museum)?
SESSION TWO
Learning & change in your
museum
We need to keep moving
The financial model for
museums is changing, our role
is changing & peoples
expectations of your museum
(online and off) are changing
Three models of change
• Internal bottom-up change – a growing dissatisfaction with the operation
and/or culture of your museum eventually tips over into a will to change
things and the energy to see changes through
• Internal top-down change – a new manager or Board of Trustees set a new
direction and drive change through restructuring and re-defining your mission
• External – an external trigger, such as a loss of funding, change of focus,
merger or other external factor forces the organisation to change
• Museums are not inherently conservative, but most museums are structured
around the idea of managed and purposeful change.
Mission
• Mission matters more than people think!
• Two commons types of museum Mission Statement
– “We are going to change the world,” or
– “We will collect and preserve the history and heritage of [insert name
of town] and interpret it for the benefit of the public to support
education”
• It doesn’t really matter what the words are. It matters whether you
believe them, whether they inspire you and whether you are proud to say
it out loud
Brand
• Your museum’s ‘brand’ is the expression of who you are, what you care
about, how your museum feels about itself and the relationship you want
to have with your audience
• The brand of your museum is what people identify with, volunteer to be
part of, have in their mind when planning a visit
• Every member of staff should be a champion for the brand – if its
controlled through the marketing team, you’ll never achieve reach and
scale
• What is your museum’s brand proposition?
A ‘responsive’ museum...
...is designed around the
needs, expectations,
behaviours and abilities of
your visitors
The ‘traditional’ museum...
Museums sometimes operate in silos
Education Management Collections Retail IT
The ‘responsive’ museum...
Visitor
experience
Collections
Learning
Retail
Online
Visitor
Services
Facilities
Social
Mobile
Culture change
Performance
culture
Create a
climate for
change
Engage
staff
Train &
reward
Keep
track
Create a
‘team’
mentality
Lead by
example
Metrics
• How do you measure the value and impact of what you do?
• What kind of ‘value culture’ do you have?
– None
– Count what we can count
– Visitor numbers
– Measure visitor impact
– Measure performance
– Numbers for advocacy
– Planning with data
• Do you use your numbers for internal (planning) use or external advocacy?
Discussion
• What are the main changes impacting on your museum?
• What are the drivers for making changes (eg. survival, doing things better)?
• Is the need for change understood across the whole museum?
• What are the barriers that prevent things from moving forward?
SESSION THREE
Introducing Excellence in
Collections Management
Aims for this session
• Understand the legal & professional context for collections management
• Introduce the Excellence in Collections model
Collections Management
• “Collections Management” is defined as:
“The strategies, policies, processes and
procedures relating to a collection’s
development, information, access and care.”
Collections Trust/BSI Code of Practice for
Collections Management (BSI PAS 197:2009)
Key elements
• Collections Management is:
• Integrated across all aspects of running a museum (front of house and
behind the scenes)
• About the management of physical, digital and intellectual material
• Never ‘finished’ – an ongoing process not a finite project
• Intended to promote audience engagement and participation
• Designed to achieve public trust and accountability through professional,
transparent practice
‘Strategic Collections Management’
Users Funders Politicians
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
Collecting Policy
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
Collecting Policy
UseDevelopLearnCare
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
Collecting Policy
UseDevelopLearnCare
InformationProceduresSystemsPeople
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
Collecting Policy
UseDevelopLearnCare
InformationProceduresSystemsPeople
Evaluation & improvement
‘Strategic Collections Management’
Users Funders Politicians
Organisational Mission
Collecting Policy
UseDevelopLearnCare
InformationProceduresSystemsPeople
Evaluation & improvement
Rich online and offline experiences for users
Key elements
• A Collections Management Framework is:
“A set of components that provide the
foundations and organizational arrangements
for designing, implementing, monitoring,
reviewing and improving collections
management processes throughout the
organization to support the achievement of its
mission.”
Key elements
• Collections Management involves a set of technical practices:
• Management
• Communications
• Documentation
• Digitisation
• Copyright
• Risk Management
• Integrated Pest Management
• Security & access control
• Environmental Management (light, UV, temperature, RH)
• Preventive conservation
• Transport & packaging etc.
LAW
STATUTE
ETHICAL CODES
PROFESSIONAL STANDARDS
GOVERNANCE
CORPORATE CULTURE
POLICIES & PROCEDURES
DAILY TASKS
LAW
STATUTE
ETHICAL CODES
PROFESSIONAL STANDARDS
GOVERNANCE
CORPORATE CULTURE
POLICIES & PROCEDURES
DAILY TASKS
MUSEUM
PROFESSIONAL
LEGAL
Museum development
MISSION
FORWARD PLAN
POLICIES
PLANNING
PROCEDURESSYSTEMS
COMPETENCIES
PERFORMANCE
MANAGEMENT
CONTINUOUS
IMPROVEMENT
CONTINUOUS
IMPROVEMENT
Detailed Model
CONTINUOUS
IMPROVEMENT
PLAN
DO
REVIEW
CONTINUOUS
IMPROVEMENT
DO
CONTINUOUS
IMPROVEMENT
DO
CONTINUOUS
IMPROVEMENT
DO
CONTINUOUS
IMPROVEMENT
DO
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
CONTINUOUS
IMPROVEMENT
DO
SKILLS & CPD
Key points
• Good collections management is the foundation of great museum
experiences
• Having a well-managed foundation promotes flexibility rather than
constraining it
• Any kind of development – audience participation, income generation, brand
development, outreach or digital – depends on having the basics of good
collections practice in place
• Collections management drives both accountability and creativity
SESSION FOUR
Collections Management
Standards
Aims for this session
• Introduce professional standards for Collections Management
• Introduce the Collections Management Standards Toolkit
LAW
STATUTE
ETHICAL CODES
PROFESSIONAL STANDARDS
GOVERNANCE
CORPORATE CULTURE
POLICIES & PROCEDURES
DAILY TASKS
MUSEUM
PROFESSIONAL
LEGAL
LAW
STATUTE
ETHICAL CODES
PROFESSIONAL
STANDARDS
GOVERNANCE
CORPORATE CULTURE
POLICIES & PROCEDURES
DAILY TASKS
MUSEUM
PROFESSIONAL
LEGAL
Legal frameworks
• Museums & Libraries Act
• Equalities Act
• Charities Act
• Cultural Property Law
• Copyright Law
• Civil rights & protections
Codes of Ethics
• MA Code of Ethics for Museums
• ICOM Code of Ethics
• Ethical principles associated with Charitable Status
Professional Standards
• Museums Accreditation Scheme
• SPECTRUM Standard
• BSI Publicly Available Specification 197 Code of Practice for Collections
Management
• BSI Publicly Available Specification 198 Environmental Management
• GIS Guidelines
Standards Toolkit
• Produced by Collections Trust with support from Arts Council England
• http://www.collectionstrust.org.uk/standards-toolkit/introduction
• Structured around four sections:
– Collections Development standards
– Collections Information standards
– Collections Access standards
– Collections Care & Conservation standards
Introducing SPECTRUM!
International industry
standard for Collections
Management
SPECTRUM Facts & Figures
• 25,000 licensed users
• 40 countries
• 8 languages
• 17 SPECTRUM Partner systems
• Adoption as a national quality standard in 4 countries
• Interest from 5 new territories
STANDARD
WORLDWIDE COMMUNITY (25,000)
COMPLIANCE
(17)
GUIDANCE
PDF/XML/PRINT
+ SCHEMA
NEW IDEAS
http://www.collectionstrust.org.uk/spectrum
Uses of SPECTRUM
• Not a mandatory standard
• A ‘recipe book’ for developing or reviewing practices in your museum
• Useful for the development of your Procedural Manual
• Promotes accountability & good practice
• Primary procedures are a requirement of Accreditation
SESSION FIVE
Collections Management
Competency Framework
Aims for this session
• Introduce the Collections Management Competency Framework
• Discuss skills development and CPD for your work
Collections Management
Competency Framework
Defining the skills and
competencies of the
professional & volunteer
collections management
workforce
Competency Framework
Why a Competency Framework?
• Informing the teaching and training of core collections management skills
and competencies
• Promoting investment in CPD
• Raising awareness of the value and impact of CM skills on the wider
delivery of museum services
• Advocating for investment in CM competencies
• Providing a structure to engage with other industry partners eg. CC Skills,
MA, CILIP
Professional development
• Ensuring that museums have access to the Collections Management skills
& competencies they need:
– Teaching on University Museum Studies courses
– Providing a Competency Framework for employers
– Delivering a Collections Management Traineeships programme
– Promoting practical apprenticeships
– Free Collections Trust Seminars across England
Traineeships programme
• Runs between October 2014 & September 2015
• Cohort of 20 trainees
• Combination of practical workplace-based training, CPD, mentoring and
peer support
• Aimed at enabling new entrants to the profession to build their collections
management skills and confidence
• www.collectionstrust.org.uk/traineeships
Key questions
• How do you develop your skills in Collections Management?
• Where do you get formal training and advice?
• Does your museum develop Collections-related skills across different
areas/departments?
• What structure is in place for CPD or ongoing development?
SESSION SIX
Rick Lawrence, Digital Media
Officer, Royal Albert Memorial
Museum & Art Gallery
SESSION SEVEN
Collections Management and
Museum Accreditation
Aims for this session
• Introduce the role of Collections & Collections Management in Museum
Accreditation
• Understand the relationship between SPECTRUM & Accreditation
• Identify sources of support & guidance
Guiding principle
Collections are central to the function of a
museum.
The management of the collections within an
Accredited museum is consistent with the
statement of purpose, policies and strategic vision
for the organisation.
To do this effectively, and to allow for regular
review and improvement, a coherent set of policy
statements, plans and procedures should be put in
place – a collections management framework.
This will address collections development,
information, access, care and conservation.
Accreditation Requirements
• 2.1 Satisfactory arrangements for ownership of collections
• 2.2 Collections Development
• 2.3 Documentation policy
• 2.4 Care & conservation policy
• 2.5 Documentation plan
• 2.6 Care & conservation plan
• 2.7 Documentation procedures
• 2.7 Expert assessment of security arrangements
‘Primary’ procedures
Requirement 2.7: “The primary SPECTRUM procedures must be in place in the
form of a documentation procedural manual that is available for inspection on
request.”
• Object entry
• Acquisition
• Location and movement control
• Marking and/or labelling
• Cataloguing
• Object exit
• Loans in
• Loans out
Accreditation support
We can
• Publish standards and guidelines
• Share case studies
• Work with partner museums in the regions
• Share questions & answers with our networks
• Provide statements of support
We can’t
• Answer questions directly over the phone or by email
Online support
www.collectionstrust.org.uk/collections
SESSION EIGHT
Developing a ‘Digital Strategy’
Aims for this session
• Explore the role of ‘digital’ in engaging audiences with collections
• Identify key trends in ‘going digital’
• Introduce guidance and resources for museums wanting to make better use
of technology
Digital Design Principles
• Start with needs*
• Do less
• Design with data
• Do the hard work to make it simple
• Iterate. Then iterate again
• Build for inclusion
• Understand context
• Build digital services, not websites
• Be consistent, not uniform
• Make things open – it makes things better
• www.gov.uk/design-principles
(* Other people’s needs, that is...)
Tate Digital Strategy
• Implicitly linked to the Strategic Plan
• ‘Digital as a Dimension of Everything’
• Aligning the development of:
• Content
• IT infrastructure
• Social media
• Publishing & distribution
• Retail & income generation
HRP Strategic Planning
• No separate ‘Digital Strategy’
• 4 principles:
• Guardianship
• Discovery
• Showmanship
• Independence
• Digital underpins and supports the achievement of these principles, rather
than acting as a standalone priority
HRP Strategic Planning
VISITOR JOURNEY
7 ‘personas’
ANALYTICS & CUSTOMER DATA ASSET MANAGEMENT
IT INFRASTRUCTURE
CHANGE PROGRAMME
Digital Benchmarks
• A simple diagnostic tool
• Mapping progress
• Celebrating success
• Planning development
• An integrated approach
Digital Benchmark “Range Statements”
Strategy
Level Description
0  The organisation has no strategic plan or statement of mission or purpose *
1  The organisation has a strategic plan or mission which does not reference engagement
through technology
2  The organisation has a strategic plan, which includes projects and programmes, some of
which make use of technology.
 Digital is not fully integrated into the strategy, which is not regularly reviewed.
3  The organisation has a strategic plan, which includes projects and programmes, some of
which make use of technology.
 Digital is integrated into the strategy, which is regularly reviewed.
4  The organisation has a strategic plan/mission in place which references the use of digital
technologies to support core delivery, or it has a separate (but connected) digital strategy
in place.
 There is at least one digital champion within the senior management of the organisation.
 The strategic plan is regularly reviewed and updated.
5  The organisation has a strategic plan/mission in place which integrates the use of digital
technologies to support core delivery.
 The digital elements of the plan are owned and championed at a senior (Board &
management) level and supported by appropriate budgets.
 Digital technologies are embedded across all teams/departments of the organisation.
 Digital delivery and engagement through technology are embedded within the
organisation’s performance framework.
 The strategic plan is regularly reviewed and updated.
Mid-sized regional museum
0
1
2
3
4
5
STRATEGY
PEOPLE
SYSTEMS
DIGITISATION
CONTENT DELIVERY
ANALYTICS
ENGAGEMENT
REVENUE
Smaller museum
0
1
2
3
4
5
STRATEGY
PEOPLE
SYSTEMS
DIGITISATION
CONTENT DELIVERY
ANALYTICS
ENGAGEMENT
REVENUE
Showing progress
0
1
2
3
4
5
STRATEGY
PEOPLE
SYSTEMS
DIGITISATION
CONTENT DELIVERY
ANALYTICS
ENGAGEMENT
REVENUE
2012
2011
Content-based marketing
• From ‘sales’ to ‘add value’
• People are drawn to platforms and content which add value
for them in their daily lives
• 3 connected strategies:
– ‘Snackable’ content
– Content-as-a-service (to support visits, education & engagement)
– ‘Vertical’ or niche content
Collections online
• Having things online does not automatically lead to access
• It is a significant investment of time and effort
• The 90/8/2 rule:
– 90% of your content acts as marketing for the museum
– 8% might make money if you invested heavily in it
– 2% of most collections will be a solid, bankable revenue stream
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
CONTENT
METADATA
A BIT A LOT
FUN
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
OUTREACH
What people want from online collections…
136
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MINING
COLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
What people want from online collections…
137
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MINING
COLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
Digitize relatively few things & spend your
money on quality and context
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MINING
COLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
Digitize relatively few things & spend your
money on quality and context
Digitize lots of things, use standards and
don’t worry too much about promotion
What people want from online collections…
Defining terms: reuse
• Describes a wide spectrum of activities and applications of digital cultural
content undertaken by 3rd parties
Degrees of ‘open’
• Attitudes and approaches to ‘open’ reuse of museum content exist along a
sliding scale:
‘Radically’
open
Fully
commercial
Degrees of ‘open’
• Attitudes and approaches to ‘open’ reuse of museum content exist along a
sliding scale:
‘Radically’
open
Fully
commercial
Toe in the
water
Degrees of ‘open’
• Attitudes and approaches to ‘open’ reuse of museum content exist along a
sliding scale:
‘Radically’
open
Fully
commercial
Toe in the
water
Mission
driven
Degrees of ‘open’
• Attitudes and approaches to ‘open’ reuse of museum content exist along a
sliding scale:
‘Radically’
open
Fully
commercial
Toe in the
water
Mission
driven
Steady
state
Degrees of ‘open’
• Attitudes and approaches to ‘open’ reuse of museum content exist along a
sliding scale:
‘Radically’
open
Fully
commercial
Thinking
about it
Toe in the
water
Mission
driven
Steady
state
Perceived benefits of open
• Perceived benefits for the museum include:
– Improved public awareness of content (PR, reputation & brand equity)
– Improved discoverability of content (re-use & promotional value)
– Improved opportunities for audience participation (audience development)
– Secondary improvements in quality of content (internal use value)
• The jury’s still out – compelling evidence of significantly higher traffic through
eg. Wikipedia, but we tend to lack the metrics to assess impact of referrals on
core business
Perceived benefits of open
• Perceived broader/societal benefits include:
– Stimulating innovation & creativity (economic value)
– Increased educational use (delivering on mission)
– Increased use for research/scholarship (utility & economic value)
– Inter-cultural dialogue and understanding (utility value)
• Quantification of these wider benefits tends to attribute to intermediary/3rd-
party platforms, hence not always acknowledged in calculus of ROI
Practical steps to ‘going open’
1. Define your terms/read around the subject
2. Identify a suitable collection or sub-collection
3. Choose an appropriate license for your aims
4. Prepare your data for sharing
5. Write a blog
6. Add your data to an online repository
7. Track and evaluate impact
8. Share good news with colleagues/management
www.p2pu.org/he/groups/open-glam
The investment gap
• There is a critical lack of investment in content generation, staff capacity,
infrastructure, enrichment, delivery platforms, marketing and promotion and
organisational development to support income generation
• An increasing number of museums are adopting an ‘open by default’ strategy
because they lack the capacity effectively to monetise the digital content
• Lack of cost-recovery results in declining reinvestment in further activity
• A lack of clear and coherent policy results in a culture of case-by-case decision-
making, inconsistency and a lack of clarity about the business case for
reinvestment
The future of Documentation?
Learning to COPE
Developing practical steps to
ensure that your collections
and systems are fit-for-
purpose to support your
museum
‘Create Once, Publish Everywhere’
• If collections and collections-based information are to play their part in
enhancing and extending the visitor experience, they need to be discoverable
and usable outside the museum and its website
• ‘COPE’ is the Collections Trust’s strategy for developing collections
information and collections-related content that supports:
• Collections care
• Collections discovery & re-use
• Learning and intepretation
• Visitor engagement
COPE in practice, from this...
COLLECTIONS
DOCUMENTATION
DIGITAL ASSET
MANAGEMENT
INFORMATION /
RECORDS
SYSTEMS OF RECORD
SYSTEMS OF
ENGAGEMENT
USER CHANNELS &
PLATFORMSBYOD
Museum
website
Gallery
interactives
Social
media
Aggregators
To this...
Collections
Content &
systems
Mobile
Social
Website
OnsiteBYOD
Wearable
Something
new!
Additional resources
• Collections Trust Digital Benchmarks Tool
http://www.collectionstrust.org.uk/digital/digital-benchmarks-for-the-culture-sector
• Going Digital resources, toolkits, simple guides and glossary:
http://www.collectionstrust.org.uk/going-digital
• Guidance on developing digital strategies
http://www.collectionstrust.org.uk/digital-strategy
• Free Simple Guide to Digitisation
http://www.collectionstrust.org.uk/digitisation
Wrap up & conclusions
Wrap up & conclusions
• Great collections management is at the heart of every successful museum
• You can help your museum be more resilient and adapt to the current and
future needs and expectations of visitors
• Collections management can help make your museum more sustainable,
both by finding opportunities to reduce costs and opening up primary
income and secondary revenue through audience engagement
• We need to provide evidence of the value and impact of collections
management to secure reinvestment
Keep in touch
• We offer several ways of keeping in touch with our work and with each
other
– Collections Management LinkedIn community (8,200 members)
– Fortnightly email newsletter
– www.twitter.com/collectiontrust
– www.facebook.com/collectionstrust
– www.slideshare.net/collectionstrust
Thank you for your time and
participation!

More Related Content

What's hot

CILIP Action Plan & key challenges for 2020
CILIP Action Plan & key challenges for 2020CILIP Action Plan & key challenges for 2020
CILIP Action Plan & key challenges for 2020
Nicholas Poole
 
CT Strategic Direction 2013
CT Strategic Direction 2013CT Strategic Direction 2013
CT Strategic Direction 2013Nicholas Poole
 
Collections Trust Seminar - Manchester, November 2014
Collections Trust Seminar - Manchester, November 2014Collections Trust Seminar - Manchester, November 2014
Collections Trust Seminar - Manchester, November 2014
Collections Trust
 
Shaw "Perspective on Needs and Concerns"
Shaw "Perspective on Needs and Concerns"Shaw "Perspective on Needs and Concerns"
Shaw "Perspective on Needs and Concerns"
National Information Standards Organization (NISO)
 
The Arts Fundraising and Philanthropy Consortium
The Arts Fundraising and Philanthropy ConsortiumThe Arts Fundraising and Philanthropy Consortium
The Arts Fundraising and Philanthropy Consortium
saundersn
 
Collaboration in Practice
Collaboration in PracticeCollaboration in Practice
Collaboration in PracticeSWF
 
Championing Library, Information & Knowledge Professionals in Healthcare
Championing Library, Information & Knowledge Professionals in HealthcareChampioning Library, Information & Knowledge Professionals in Healthcare
Championing Library, Information & Knowledge Professionals in Healthcare
Nicholas Poole
 
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
Arts and Humanities Research Council (AHRC)
 
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
National Information Standards Organization (NISO)
 
Starting out in your career
Starting out in your careerStarting out in your career
Starting out in your career
CILIP
 
Janet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
Janet Vitmayer presentation from Encontro Paulista de Museus, São PauloJanet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
Janet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
Horniman Museum and Gardens
 
Arma study tour 14.11.2014 presentations
Arma study tour 14.11.2014 presentationsArma study tour 14.11.2014 presentations
Arma study tour 14.11.2014 presentations
Arts and Humanities Research Council (AHRC)
 
Making your service sight loss friendly
Making your service sight loss friendly Making your service sight loss friendly
Making your service sight loss friendly
CILIP
 
Aberystwyth University Student Study Week presentation 2018
Aberystwyth University Student Study Week presentation 2018Aberystwyth University Student Study Week presentation 2018
Aberystwyth University Student Study Week presentation 2018
CILIP
 
Douglas White, Carnegie UK Trust #RLUK14
Douglas White, Carnegie UK Trust #RLUK14Douglas White, Carnegie UK Trust #RLUK14
Douglas White, Carnegie UK Trust #RLUK14
ResearchLibrariesUK
 
Rhian James, National Library of Wales #RLUK14
Rhian James, National Library of Wales #RLUK14Rhian James, National Library of Wales #RLUK14
Rhian James, National Library of Wales #RLUK14
ResearchLibrariesUK
 
Future of structural funds in england: where are we now
Future of structural funds in england: where are we nowFuture of structural funds in england: where are we now
Future of structural funds in england: where are we now
Voscur Staff
 
UP and HERA Introduction Presentation Feb 2015
UP and HERA Introduction Presentation Feb 2015UP and HERA Introduction Presentation Feb 2015
UP and HERA Introduction Presentation Feb 2015
Arts and Humanities Research Council (AHRC)
 
Collections Trust Sector Support, Museums Galleries Scotland event
Collections Trust Sector Support, Museums Galleries Scotland eventCollections Trust Sector Support, Museums Galleries Scotland event
Collections Trust Sector Support, Museums Galleries Scotland event
Collections Trust
 
Laura Whitton - Collections Trust sector support and programmes
Laura Whitton - Collections Trust sector support and programmesLaura Whitton - Collections Trust sector support and programmes
Laura Whitton - Collections Trust sector support and programmes
Museums Galleries Scotland
 

What's hot (20)

CILIP Action Plan & key challenges for 2020
CILIP Action Plan & key challenges for 2020CILIP Action Plan & key challenges for 2020
CILIP Action Plan & key challenges for 2020
 
CT Strategic Direction 2013
CT Strategic Direction 2013CT Strategic Direction 2013
CT Strategic Direction 2013
 
Collections Trust Seminar - Manchester, November 2014
Collections Trust Seminar - Manchester, November 2014Collections Trust Seminar - Manchester, November 2014
Collections Trust Seminar - Manchester, November 2014
 
Shaw "Perspective on Needs and Concerns"
Shaw "Perspective on Needs and Concerns"Shaw "Perspective on Needs and Concerns"
Shaw "Perspective on Needs and Concerns"
 
The Arts Fundraising and Philanthropy Consortium
The Arts Fundraising and Philanthropy ConsortiumThe Arts Fundraising and Philanthropy Consortium
The Arts Fundraising and Philanthropy Consortium
 
Collaboration in Practice
Collaboration in PracticeCollaboration in Practice
Collaboration in Practice
 
Championing Library, Information & Knowledge Professionals in Healthcare
Championing Library, Information & Knowledge Professionals in HealthcareChampioning Library, Information & Knowledge Professionals in Healthcare
Championing Library, Information & Knowledge Professionals in Healthcare
 
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
Connected Communities Programme/ Care for the Future/ HLF Co-ordinating Centr...
 
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
Galloway and Wisniewski "The Blue, Gold and Black Digital Archive @ The Unive...
 
Starting out in your career
Starting out in your careerStarting out in your career
Starting out in your career
 
Janet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
Janet Vitmayer presentation from Encontro Paulista de Museus, São PauloJanet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
Janet Vitmayer presentation from Encontro Paulista de Museus, São Paulo
 
Arma study tour 14.11.2014 presentations
Arma study tour 14.11.2014 presentationsArma study tour 14.11.2014 presentations
Arma study tour 14.11.2014 presentations
 
Making your service sight loss friendly
Making your service sight loss friendly Making your service sight loss friendly
Making your service sight loss friendly
 
Aberystwyth University Student Study Week presentation 2018
Aberystwyth University Student Study Week presentation 2018Aberystwyth University Student Study Week presentation 2018
Aberystwyth University Student Study Week presentation 2018
 
Douglas White, Carnegie UK Trust #RLUK14
Douglas White, Carnegie UK Trust #RLUK14Douglas White, Carnegie UK Trust #RLUK14
Douglas White, Carnegie UK Trust #RLUK14
 
Rhian James, National Library of Wales #RLUK14
Rhian James, National Library of Wales #RLUK14Rhian James, National Library of Wales #RLUK14
Rhian James, National Library of Wales #RLUK14
 
Future of structural funds in england: where are we now
Future of structural funds in england: where are we nowFuture of structural funds in england: where are we now
Future of structural funds in england: where are we now
 
UP and HERA Introduction Presentation Feb 2015
UP and HERA Introduction Presentation Feb 2015UP and HERA Introduction Presentation Feb 2015
UP and HERA Introduction Presentation Feb 2015
 
Collections Trust Sector Support, Museums Galleries Scotland event
Collections Trust Sector Support, Museums Galleries Scotland eventCollections Trust Sector Support, Museums Galleries Scotland event
Collections Trust Sector Support, Museums Galleries Scotland event
 
Laura Whitton - Collections Trust sector support and programmes
Laura Whitton - Collections Trust sector support and programmesLaura Whitton - Collections Trust sector support and programmes
Laura Whitton - Collections Trust sector support and programmes
 

Viewers also liked

Introduction to Digitisation for Museums
Introduction to Digitisation for MuseumsIntroduction to Digitisation for Museums
Introduction to Digitisation for Museums
Collections Trust
 
Digitisation in the Public Eye
Digitisation in the Public Eye Digitisation in the Public Eye
Digitisation in the Public Eye
LIFE-SHARE Project
 
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETYSOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
Mira K Desai
 
Digitisation in Europe
Digitisation in EuropeDigitisation in Europe
Digitisation in Europe
Nicholas Poole
 
Digitisation Overview
Digitisation OverviewDigitisation Overview
Digitisation Overview
Ria Groenewald
 
disadvantages of modern technology
disadvantages of modern technologydisadvantages of modern technology
disadvantages of modern technologyDatta Vinay
 
digital india presentation
digital india presentationdigital india presentation
digital india presentation
HARSH GOSWAMI
 
The effect of technology on today's society ppt
The effect of technology on today's society pptThe effect of technology on today's society ppt
The effect of technology on today's society pptoacore
 
Digital India PPT
Digital India PPTDigital India PPT
Digital India PPTAvani Bedi
 

Viewers also liked (10)

Introduction to Digitisation for Museums
Introduction to Digitisation for MuseumsIntroduction to Digitisation for Museums
Introduction to Digitisation for Museums
 
Digitisation in the Public Eye
Digitisation in the Public Eye Digitisation in the Public Eye
Digitisation in the Public Eye
 
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETYSOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
SOUND AIR WAVES: DIGITISATION IN INDIAN SOCIETY
 
Digitization
DigitizationDigitization
Digitization
 
Digitisation in Europe
Digitisation in EuropeDigitisation in Europe
Digitisation in Europe
 
Digitisation Overview
Digitisation OverviewDigitisation Overview
Digitisation Overview
 
disadvantages of modern technology
disadvantages of modern technologydisadvantages of modern technology
disadvantages of modern technology
 
digital india presentation
digital india presentationdigital india presentation
digital india presentation
 
The effect of technology on today's society ppt
The effect of technology on today's society pptThe effect of technology on today's society ppt
The effect of technology on today's society ppt
 
Digital India PPT
Digital India PPTDigital India PPT
Digital India PPT
 

Similar to Collections Trust Seminar - Exeter

Collections Trust Seminar - York, January 2014
Collections Trust Seminar - York, January 2014Collections Trust Seminar - York, January 2014
Collections Trust Seminar - York, January 2014
Collections Trust
 
Collections Trust Seminar - Colchester, March 2015
Collections Trust Seminar - Colchester, March 2015Collections Trust Seminar - Colchester, March 2015
Collections Trust Seminar - Colchester, March 2015Collections Trust
 
Collections Trust Seminar - Brighton
Collections Trust Seminar - BrightonCollections Trust Seminar - Brighton
Collections Trust Seminar - Brighton
Collections Trust
 
Collections Trust Seminar - October 2014
Collections Trust Seminar - October 2014Collections Trust Seminar - October 2014
Collections Trust Seminar - October 2014
Collections Trust
 
Introducing SPECTRUM in Brazil
Introducing SPECTRUM in BrazilIntroducing SPECTRUM in Brazil
Introducing SPECTRUM in Brazil
Nicholas Poole
 
Working smarter, not harder with #digital in museums
Working smarter, not harder with #digital in museumsWorking smarter, not harder with #digital in museums
Working smarter, not harder with #digital in museums
Collections Trust
 
Margaret Thompson, Community Heritage Grants, National Library of Australia
Margaret Thompson, Community Heritage Grants, National Library of AustraliaMargaret Thompson, Community Heritage Grants, National Library of Australia
Margaret Thompson, Community Heritage Grants, National Library of Australia
Museums & Galleries NSW
 
Collecting cultures presentation 13th Jan, Edinburgh
Collecting cultures presentation 13th Jan, EdinburghCollecting cultures presentation 13th Jan, Edinburgh
Collecting cultures presentation 13th Jan, Edinburgh
Megan Braithwaite
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage Grants
Ann Baillie
 
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
Megan Braithwaite
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage Grants
Museums & Galleries NSW
 
Copyright Seminar - February 2015
Copyright Seminar - February 2015Copyright Seminar - February 2015
Copyright Seminar - February 2015Collections Trust
 
Enabling digital scholarship through staff training: the British Library's ex...
Enabling digital scholarship through staff training: the British Library's ex...Enabling digital scholarship through staff training: the British Library's ex...
Enabling digital scholarship through staff training: the British Library's ex...
Mia
 
Striking the Balance - public access and commercial reuse of digital content
Striking the Balance - public access and commercial reuse of digital contentStriking the Balance - public access and commercial reuse of digital content
Striking the Balance - public access and commercial reuse of digital content
Collections Trust
 
Small museums at the MCN presentation
Small museums at the MCN presentationSmall museums at the MCN presentation
Small museums at the MCN presentation
Stephen Marvin
 
Museums Online NSTP Presentation
Museums Online NSTP PresentationMuseums Online NSTP Presentation
Museums Online NSTP Presentation
Sarah Jones
 
ETHER Project Workshop, Cape Town
ETHER Project Workshop, Cape TownETHER Project Workshop, Cape Town
ETHER Project Workshop, Cape Town
Nicholas Poole
 
Collections Trust Going Digital Training Materials
Collections Trust Going Digital Training MaterialsCollections Trust Going Digital Training Materials
Collections Trust Going Digital Training Materials
Collections Trust
 

Similar to Collections Trust Seminar - Exeter (20)

Collections Trust Seminar - York, January 2014
Collections Trust Seminar - York, January 2014Collections Trust Seminar - York, January 2014
Collections Trust Seminar - York, January 2014
 
Collections Trust Seminar - Colchester, March 2015
Collections Trust Seminar - Colchester, March 2015Collections Trust Seminar - Colchester, March 2015
Collections Trust Seminar - Colchester, March 2015
 
Collections Trust Seminar - Brighton
Collections Trust Seminar - BrightonCollections Trust Seminar - Brighton
Collections Trust Seminar - Brighton
 
Collections Trust Seminar - October 2014
Collections Trust Seminar - October 2014Collections Trust Seminar - October 2014
Collections Trust Seminar - October 2014
 
Introducing SPECTRUM in Brazil
Introducing SPECTRUM in BrazilIntroducing SPECTRUM in Brazil
Introducing SPECTRUM in Brazil
 
Working smarter, not harder with #digital in museums
Working smarter, not harder with #digital in museumsWorking smarter, not harder with #digital in museums
Working smarter, not harder with #digital in museums
 
Archives in museums
Archives in museumsArchives in museums
Archives in museums
 
Margaret Thompson, Community Heritage Grants, National Library of Australia
Margaret Thompson, Community Heritage Grants, National Library of AustraliaMargaret Thompson, Community Heritage Grants, National Library of Australia
Margaret Thompson, Community Heritage Grants, National Library of Australia
 
Collecting cultures presentation 13th Jan, Edinburgh
Collecting cultures presentation 13th Jan, EdinburghCollecting cultures presentation 13th Jan, Edinburgh
Collecting cultures presentation 13th Jan, Edinburgh
 
Pres phm manchester
Pres phm manchesterPres phm manchester
Pres phm manchester
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage Grants
 
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
HLF workshop at Stewartry and Nithsdale CVS funding event 17.09.13
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage Grants
 
Copyright Seminar - February 2015
Copyright Seminar - February 2015Copyright Seminar - February 2015
Copyright Seminar - February 2015
 
Enabling digital scholarship through staff training: the British Library's ex...
Enabling digital scholarship through staff training: the British Library's ex...Enabling digital scholarship through staff training: the British Library's ex...
Enabling digital scholarship through staff training: the British Library's ex...
 
Striking the Balance - public access and commercial reuse of digital content
Striking the Balance - public access and commercial reuse of digital contentStriking the Balance - public access and commercial reuse of digital content
Striking the Balance - public access and commercial reuse of digital content
 
Small museums at the MCN presentation
Small museums at the MCN presentationSmall museums at the MCN presentation
Small museums at the MCN presentation
 
Museums Online NSTP Presentation
Museums Online NSTP PresentationMuseums Online NSTP Presentation
Museums Online NSTP Presentation
 
ETHER Project Workshop, Cape Town
ETHER Project Workshop, Cape TownETHER Project Workshop, Cape Town
ETHER Project Workshop, Cape Town
 
Collections Trust Going Digital Training Materials
Collections Trust Going Digital Training MaterialsCollections Trust Going Digital Training Materials
Collections Trust Going Digital Training Materials
 

More from Collections Trust

Developing Collections Management Skills
Developing Collections Management SkillsDeveloping Collections Management Skills
Developing Collections Management Skills
Collections Trust
 
Cultural Property - an introduction
Cultural Property - an introductionCultural Property - an introduction
Cultural Property - an introduction
Collections Trust
 
Photography & Collections Management in Museums
Photography & Collections Management in MuseumsPhotography & Collections Management in Museums
Photography & Collections Management in Museums
Collections Trust
 
Collections Trust 'Going Digital' workshop
Collections Trust 'Going Digital' workshopCollections Trust 'Going Digital' workshop
Collections Trust 'Going Digital' workshop
Collections Trust
 
Understanding Heritage in 3D
Understanding Heritage in 3DUnderstanding Heritage in 3D
Understanding Heritage in 3D
Collections Trust
 
Going Digital - Introductory Workshop
Going Digital - Introductory WorkshopGoing Digital - Introductory Workshop
Going Digital - Introductory Workshop
Collections Trust
 
Introducing 'Investors in Collections' - a new development tool for museums
Introducing 'Investors in Collections' - a new development tool for museumsIntroducing 'Investors in Collections' - a new development tool for museums
Introducing 'Investors in Collections' - a new development tool for museums
Collections Trust
 
Writing effective grant proposals for Collections projects
Writing effective grant proposals for Collections projectsWriting effective grant proposals for Collections projects
Writing effective grant proposals for Collections projects
Collections Trust
 
Resilience and Museums
Resilience and MuseumsResilience and Museums
Resilience and Museums
Collections Trust
 
Museum Policy in the UK
Museum Policy in the UKMuseum Policy in the UK
Museum Policy in the UK
Collections Trust
 
The Future of Museum Documentation
The Future of Museum DocumentationThe Future of Museum Documentation
The Future of Museum Documentation
Collections Trust
 
Introducing Europeana Food and Drink
Introducing Europeana Food and DrinkIntroducing Europeana Food and Drink
Introducing Europeana Food and Drink
Collections Trust
 
Collections Management Traineeships
Collections Management TraineeshipsCollections Management Traineeships
Collections Management Traineeships
Collections Trust
 
Celebrating SPECTRUM at 20!
Celebrating SPECTRUM at 20!Celebrating SPECTRUM at 20!
Celebrating SPECTRUM at 20!
Collections Trust
 
Spectrum compliance 2014
Spectrum compliance 2014Spectrum compliance 2014
Spectrum compliance 2014
Collections Trust
 
Risk, Resilience & Accountability: Managing Cultural Property
Risk, Resilience & Accountability: Managing Cultural PropertyRisk, Resilience & Accountability: Managing Cultural Property
Risk, Resilience & Accountability: Managing Cultural Property
Collections Trust
 

More from Collections Trust (16)

Developing Collections Management Skills
Developing Collections Management SkillsDeveloping Collections Management Skills
Developing Collections Management Skills
 
Cultural Property - an introduction
Cultural Property - an introductionCultural Property - an introduction
Cultural Property - an introduction
 
Photography & Collections Management in Museums
Photography & Collections Management in MuseumsPhotography & Collections Management in Museums
Photography & Collections Management in Museums
 
Collections Trust 'Going Digital' workshop
Collections Trust 'Going Digital' workshopCollections Trust 'Going Digital' workshop
Collections Trust 'Going Digital' workshop
 
Understanding Heritage in 3D
Understanding Heritage in 3DUnderstanding Heritage in 3D
Understanding Heritage in 3D
 
Going Digital - Introductory Workshop
Going Digital - Introductory WorkshopGoing Digital - Introductory Workshop
Going Digital - Introductory Workshop
 
Introducing 'Investors in Collections' - a new development tool for museums
Introducing 'Investors in Collections' - a new development tool for museumsIntroducing 'Investors in Collections' - a new development tool for museums
Introducing 'Investors in Collections' - a new development tool for museums
 
Writing effective grant proposals for Collections projects
Writing effective grant proposals for Collections projectsWriting effective grant proposals for Collections projects
Writing effective grant proposals for Collections projects
 
Resilience and Museums
Resilience and MuseumsResilience and Museums
Resilience and Museums
 
Museum Policy in the UK
Museum Policy in the UKMuseum Policy in the UK
Museum Policy in the UK
 
The Future of Museum Documentation
The Future of Museum DocumentationThe Future of Museum Documentation
The Future of Museum Documentation
 
Introducing Europeana Food and Drink
Introducing Europeana Food and DrinkIntroducing Europeana Food and Drink
Introducing Europeana Food and Drink
 
Collections Management Traineeships
Collections Management TraineeshipsCollections Management Traineeships
Collections Management Traineeships
 
Celebrating SPECTRUM at 20!
Celebrating SPECTRUM at 20!Celebrating SPECTRUM at 20!
Celebrating SPECTRUM at 20!
 
Spectrum compliance 2014
Spectrum compliance 2014Spectrum compliance 2014
Spectrum compliance 2014
 
Risk, Resilience & Accountability: Managing Cultural Property
Risk, Resilience & Accountability: Managing Cultural PropertyRisk, Resilience & Accountability: Managing Cultural Property
Risk, Resilience & Accountability: Managing Cultural Property
 

Recently uploaded

一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
ehbuaw
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
ehbuaw
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
Paul Smith
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
GrantManagementInsti
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
ehbuaw
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Congressional Budget Office
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
850fcj96
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
ahcitycouncil
 
Counting Class for Micro Observers 2024.pptx
Counting Class for Micro Observers 2024.pptxCounting Class for Micro Observers 2024.pptx
Counting Class for Micro Observers 2024.pptx
Revenue Department Kerala State
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
oklahomajudicialproc1
 
Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
Antti Rautiainen
 
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdfPNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
ClaudioTebaldi2
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
evkovas
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
ahcitycouncil
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
ehbuaw
 
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptxMHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
ILC- UK
 
Understanding the Challenges of Street Children
Understanding the Challenges of Street ChildrenUnderstanding the Challenges of Street Children
Understanding the Challenges of Street Children
SERUDS INDIA
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
Saeed Al Dhaheri
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
ukyewh
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
uptheratios
 

Recently uploaded (20)

一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
 
Counting Class for Micro Observers 2024.pptx
Counting Class for Micro Observers 2024.pptxCounting Class for Micro Observers 2024.pptx
Counting Class for Micro Observers 2024.pptx
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
 
Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
 
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdfPNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
 
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptxMHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
 
Understanding the Challenges of Street Children
Understanding the Challenges of Street ChildrenUnderstanding the Challenges of Street Children
Understanding the Challenges of Street Children
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
 

Collections Trust Seminar - Exeter

  • 1. Collections Trust Seminar Exeter, February 2015 Wifi: RAMMGuest Password:1723 Hashtag: #ctskills
  • 3. I’m Nick Poole CEO of the Collections Trust since 2004, involved in the development of national standards & funding programmes for museums.
  • 4. Getting started • Please do: • Be an active participant • Ask questions • Respect information shared in confidence • Take the opportunity to network!
  • 5. Resources • In your delegate pack, you have: • Copies of these slides • Information sheets about today’s resources • Information about further Collections Trust events • A Feedback & Evaluation Form • Today’s slides can be downloaded from www.slideshare.net/collectionstrust • All other resources available from www.collectionstrust.org.uk
  • 6. Objectives for today • Our objectives are to: • Introduce you to the work of the Collections Trust • Explore how collections management supports the needs of audiences • Introduce the Excellence in Collections Management model • Highlight our tools, resources and services to support your work • Please write down 2-3 things that you want to get out of today (we’ll refer back to these at the end of the day)
  • 7. A brief introduction to the Collections Trust!
  • 8. The Collections Trust is... ...the professional association for people who work in Collections Management
  • 9. Established 1977 • To promote the education of the public by the development of museums and similar organisations by all appropriate methods; • To develop, promote, maintain and improve standards of collections and information management in museums, art galleries, heritage organisations and other collections institutions; • To provide services and resources which improve the standards and methods of collections management and use.
  • 11. Our work • Publish and make available standards, reports and resources • Run events and training • Support digital development • Represent the sector and influence policy makers • Help you network and share knowledge
  • 12. Our programmes • We focus on issues that are relevant to Collections Management: • Documentation • Digital development • Systems development (DAMS, CMS, Web, Mobile) • Governance • Security • Insurance • Pest Management • Copyright & IPR • Cultural property • Participation & engagement
  • 13. Special programmes • Recently we have developed resources, guidelines, factsheets and interactives around a series of special programmes: – Security www.collectionstrust.org.uk/security – Energy efficiency www.collectionstrust.org.uk/energy-efficiency – Pests! www.collectionstrust.org.uk/pest-management – Insurance www.collectionstrust.org.uk/insurance – Participation www.collectionstrust.org.uk/participation – Going Digital www.collectionstrust.org.uk/going-digital – Copyright & licensing www.collectionstrust.org.uk/copyright-and-licensing
  • 14. Going Digital • New three year ‘back to basics’ programme on IT in museums • Covering: – Basic IT audit and planning – Photography and scanning – Buying equipment – Copyright – Collections Management Systems – Digital Asset Management Systems – Sharing collections online
  • 15. Going Digital • Free tools and resources including: – IT Audit toolkit – Digital Strategy interactive – Beginners Guide to Digitisation – How-to copyright factsheets • www.collectionstrust.org.uk/going-digital
  • 16. Copyright and licensing We provide free resources to help museums with copyright issues and we’re addressing how recent legal reforms to copyright affect museums. • Free resources at www.collectionstrust.org.uk/copyright-and-licensing • A Copyright Seminar with expert Naomi Korn (18 February 2015, London) www.collectionstrust.org.uk/copyright-seminar • Copyright: A Practical Guide - updated edition available beginning of 2015 www.collectionstrust.org.uk/shop
  • 17. The Collections Trust website • Re-launched in July 2014 • Hundreds of practical, free resources • The latest news from the sector • Blog posts • Online shop (forms and registers, publications, eBooks) • Comprehensive listing of sector events www.collectionstrust.org.uk/upcoming- events • Register to receive a fortnightly e-newsletter
  • 18.
  • 19. Practical Guides • Simple practical guides to key areas of Collections Management: • Titles: – Collections Management: A Practical Guide – Documentation: A Practical Guide – Copyright: A Practical Guide – Governance & Collections: A Practical Guide – Integrated Pest Management: A Practical Guide • Available from www.collectionstrust.org.uk/shop (RRP £24.99 and ebook £20.00)
  • 20. Forms and registers • Leading supplier of museum forms and registers – Object Entry Forms – Object Cards – Exit Forms – Simple Catalogue Cards – Object Movement Tickets – Transfer of Title Forms – Accession Registers • Available from www.collectionstrust.org.uk/shop
  • 21. Keep in touch • We offer several ways of keeping in touch with our work and with each other – Collections Management LinkedIn community (8,200 members) – Fortnightly email newsletter – www.twitter.com/collectiontrust – www.facebook.com/collectionstrust – www.slideshare.net/collectionstrust
  • 22. Update from the Royal Albert Memorial Museum Julien Parsons, Senior Collections Officer
  • 23. Update from the Arts Council England Isabel Wilson, Senior Manager Quality & Standards, Arts Council England
  • 24. INTRODUCTION Aims and objectives from today’s seminar
  • 27. Objects Experiences Facts Narratives “Our first duties are to collect, conserve and display material culture, to protect the nation’s treasures and to showcase the high points of human creativity”
  • 28. Objects Experiences Facts Stories “Our first duty is to create an open, welcoming environment in which people can come and enjoy the experience of beautiful, inspiring things”
  • 29. Objects Experiences Facts Stories “It is not the objects themselves, but the connections between them and the stories they can tell. Our duty is to weave stories and objects together to help people understand the world around them”
  • 30. Objects Experiences Facts Narratives “Our first duty is to provide an authoritative record of the development of the natural and man-made world. We must collect and preserve type specimens and objects based on our authoritative and scientific knowledge.”
  • 33. Aims for this session • Discuss the relationship between your museum and its audience • Identify what we know about what people want from collections • Discuss ways of understanding audience needs and expectations • Discuss the idea of a ‘visitor centred design’ approach in museums
  • 34. VIDEO: Here come the millennials...
  • 35. The ‘user journey’... ...describes how people discover your museum, what they do while they’re there and how you maintain the connection after they leave.
  • 36. Pre-visit (discovery) Visit (engagement) Post-visit (relationship) The key challenge for collections is to find ways of enhancing and extending the user journey so that people are: • More likely to find your museum • More likely to visit • More likely to develop a lasting relationship with the museum afterwards
  • 37. Pre-visit (discovery) Visit (engagement) Post-visit (relationship) ‘Snackable’ content – quick, shareable, interesting, quirky & fun, shared as widely as possible with as many people as possible
  • 38. Pre-visit (discovery) Visit (engagement) Post-visit (relationship) ‘Snackable’ content – quick, shareable, interesting, quirky & fun, shared as widely as possible with as many people as possible Location-specific (iBeacon!) content that is relevant – enabling people to explore, discover, socialise and promote to their networks
  • 39. Pre-visit (discovery) Visit (engagement) Post-visit (relationship) ‘Snackable’ content – quick, shareable, interesting, quirky & fun, shared as widely as possible with as many people as possible Location-specific (iBeacon!) content that is relevant – enabling people to explore, discover, socialise and promote to their networks Deep, relevant, personal and engaging stories, targeted events and experiences, fresh ideas and offers
  • 40. Discussion • How does your museum capture knowledge about your visitors? • How can you use this knowledge to inform planning? • What role can the public play in managing & developing your collection? • Are most of your visitors ‘lean-back’ (they want to come and enjoy well put- together, thoughtful displays) or ‘lean-forward’ (they want to be active participants, get stuck in and be involved in the work of the museum)?
  • 41. SESSION TWO Learning & change in your museum
  • 42. We need to keep moving The financial model for museums is changing, our role is changing & peoples expectations of your museum (online and off) are changing
  • 43. Three models of change • Internal bottom-up change – a growing dissatisfaction with the operation and/or culture of your museum eventually tips over into a will to change things and the energy to see changes through • Internal top-down change – a new manager or Board of Trustees set a new direction and drive change through restructuring and re-defining your mission • External – an external trigger, such as a loss of funding, change of focus, merger or other external factor forces the organisation to change • Museums are not inherently conservative, but most museums are structured around the idea of managed and purposeful change.
  • 44. Mission • Mission matters more than people think! • Two commons types of museum Mission Statement – “We are going to change the world,” or – “We will collect and preserve the history and heritage of [insert name of town] and interpret it for the benefit of the public to support education” • It doesn’t really matter what the words are. It matters whether you believe them, whether they inspire you and whether you are proud to say it out loud
  • 45. Brand • Your museum’s ‘brand’ is the expression of who you are, what you care about, how your museum feels about itself and the relationship you want to have with your audience • The brand of your museum is what people identify with, volunteer to be part of, have in their mind when planning a visit • Every member of staff should be a champion for the brand – if its controlled through the marketing team, you’ll never achieve reach and scale • What is your museum’s brand proposition?
  • 46. A ‘responsive’ museum... ...is designed around the needs, expectations, behaviours and abilities of your visitors
  • 47. The ‘traditional’ museum... Museums sometimes operate in silos Education Management Collections Retail IT
  • 49. Culture change Performance culture Create a climate for change Engage staff Train & reward Keep track Create a ‘team’ mentality Lead by example
  • 50. Metrics • How do you measure the value and impact of what you do? • What kind of ‘value culture’ do you have? – None – Count what we can count – Visitor numbers – Measure visitor impact – Measure performance – Numbers for advocacy – Planning with data • Do you use your numbers for internal (planning) use or external advocacy?
  • 51. Discussion • What are the main changes impacting on your museum? • What are the drivers for making changes (eg. survival, doing things better)? • Is the need for change understood across the whole museum? • What are the barriers that prevent things from moving forward?
  • 52. SESSION THREE Introducing Excellence in Collections Management
  • 53. Aims for this session • Understand the legal & professional context for collections management • Introduce the Excellence in Collections model
  • 54. Collections Management • “Collections Management” is defined as: “The strategies, policies, processes and procedures relating to a collection’s development, information, access and care.” Collections Trust/BSI Code of Practice for Collections Management (BSI PAS 197:2009)
  • 55. Key elements • Collections Management is: • Integrated across all aspects of running a museum (front of house and behind the scenes) • About the management of physical, digital and intellectual material • Never ‘finished’ – an ongoing process not a finite project • Intended to promote audience engagement and participation • Designed to achieve public trust and accountability through professional, transparent practice
  • 57. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission
  • 58. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission Collecting Policy
  • 59. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission Collecting Policy UseDevelopLearnCare
  • 60. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission Collecting Policy UseDevelopLearnCare InformationProceduresSystemsPeople
  • 61. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission Collecting Policy UseDevelopLearnCare InformationProceduresSystemsPeople Evaluation & improvement
  • 62. ‘Strategic Collections Management’ Users Funders Politicians Organisational Mission Collecting Policy UseDevelopLearnCare InformationProceduresSystemsPeople Evaluation & improvement Rich online and offline experiences for users
  • 63. Key elements • A Collections Management Framework is: “A set of components that provide the foundations and organizational arrangements for designing, implementing, monitoring, reviewing and improving collections management processes throughout the organization to support the achievement of its mission.”
  • 64. Key elements • Collections Management involves a set of technical practices: • Management • Communications • Documentation • Digitisation • Copyright • Risk Management • Integrated Pest Management • Security & access control • Environmental Management (light, UV, temperature, RH) • Preventive conservation • Transport & packaging etc.
  • 66. LAW STATUTE ETHICAL CODES PROFESSIONAL STANDARDS GOVERNANCE CORPORATE CULTURE POLICIES & PROCEDURES DAILY TASKS MUSEUM PROFESSIONAL LEGAL
  • 83. Key points • Good collections management is the foundation of great museum experiences • Having a well-managed foundation promotes flexibility rather than constraining it • Any kind of development – audience participation, income generation, brand development, outreach or digital – depends on having the basics of good collections practice in place • Collections management drives both accountability and creativity
  • 85. Aims for this session • Introduce professional standards for Collections Management • Introduce the Collections Management Standards Toolkit
  • 86. LAW STATUTE ETHICAL CODES PROFESSIONAL STANDARDS GOVERNANCE CORPORATE CULTURE POLICIES & PROCEDURES DAILY TASKS MUSEUM PROFESSIONAL LEGAL
  • 88. Legal frameworks • Museums & Libraries Act • Equalities Act • Charities Act • Cultural Property Law • Copyright Law • Civil rights & protections
  • 89. Codes of Ethics • MA Code of Ethics for Museums • ICOM Code of Ethics • Ethical principles associated with Charitable Status
  • 90. Professional Standards • Museums Accreditation Scheme • SPECTRUM Standard • BSI Publicly Available Specification 197 Code of Practice for Collections Management • BSI Publicly Available Specification 198 Environmental Management • GIS Guidelines
  • 91. Standards Toolkit • Produced by Collections Trust with support from Arts Council England • http://www.collectionstrust.org.uk/standards-toolkit/introduction • Structured around four sections: – Collections Development standards – Collections Information standards – Collections Access standards – Collections Care & Conservation standards
  • 92.
  • 94. SPECTRUM Facts & Figures • 25,000 licensed users • 40 countries • 8 languages • 17 SPECTRUM Partner systems • Adoption as a national quality standard in 4 countries • Interest from 5 new territories
  • 96.
  • 97.
  • 99. Uses of SPECTRUM • Not a mandatory standard • A ‘recipe book’ for developing or reviewing practices in your museum • Useful for the development of your Procedural Manual • Promotes accountability & good practice • Primary procedures are a requirement of Accreditation
  • 101. Aims for this session • Introduce the Collections Management Competency Framework • Discuss skills development and CPD for your work
  • 102. Collections Management Competency Framework Defining the skills and competencies of the professional & volunteer collections management workforce
  • 104.
  • 105. Why a Competency Framework? • Informing the teaching and training of core collections management skills and competencies • Promoting investment in CPD • Raising awareness of the value and impact of CM skills on the wider delivery of museum services • Advocating for investment in CM competencies • Providing a structure to engage with other industry partners eg. CC Skills, MA, CILIP
  • 106. Professional development • Ensuring that museums have access to the Collections Management skills & competencies they need: – Teaching on University Museum Studies courses – Providing a Competency Framework for employers – Delivering a Collections Management Traineeships programme – Promoting practical apprenticeships – Free Collections Trust Seminars across England
  • 107. Traineeships programme • Runs between October 2014 & September 2015 • Cohort of 20 trainees • Combination of practical workplace-based training, CPD, mentoring and peer support • Aimed at enabling new entrants to the profession to build their collections management skills and confidence • www.collectionstrust.org.uk/traineeships
  • 108. Key questions • How do you develop your skills in Collections Management? • Where do you get formal training and advice? • Does your museum develop Collections-related skills across different areas/departments? • What structure is in place for CPD or ongoing development?
  • 109. SESSION SIX Rick Lawrence, Digital Media Officer, Royal Albert Memorial Museum & Art Gallery
  • 110. SESSION SEVEN Collections Management and Museum Accreditation
  • 111. Aims for this session • Introduce the role of Collections & Collections Management in Museum Accreditation • Understand the relationship between SPECTRUM & Accreditation • Identify sources of support & guidance
  • 112.
  • 113. Guiding principle Collections are central to the function of a museum. The management of the collections within an Accredited museum is consistent with the statement of purpose, policies and strategic vision for the organisation. To do this effectively, and to allow for regular review and improvement, a coherent set of policy statements, plans and procedures should be put in place – a collections management framework. This will address collections development, information, access, care and conservation.
  • 114. Accreditation Requirements • 2.1 Satisfactory arrangements for ownership of collections • 2.2 Collections Development • 2.3 Documentation policy • 2.4 Care & conservation policy • 2.5 Documentation plan • 2.6 Care & conservation plan • 2.7 Documentation procedures • 2.7 Expert assessment of security arrangements
  • 115. ‘Primary’ procedures Requirement 2.7: “The primary SPECTRUM procedures must be in place in the form of a documentation procedural manual that is available for inspection on request.” • Object entry • Acquisition • Location and movement control • Marking and/or labelling • Cataloguing • Object exit • Loans in • Loans out
  • 116. Accreditation support We can • Publish standards and guidelines • Share case studies • Work with partner museums in the regions • Share questions & answers with our networks • Provide statements of support We can’t • Answer questions directly over the phone or by email
  • 118. SESSION EIGHT Developing a ‘Digital Strategy’
  • 119. Aims for this session • Explore the role of ‘digital’ in engaging audiences with collections • Identify key trends in ‘going digital’ • Introduce guidance and resources for museums wanting to make better use of technology
  • 120. Digital Design Principles • Start with needs* • Do less • Design with data • Do the hard work to make it simple • Iterate. Then iterate again • Build for inclusion • Understand context • Build digital services, not websites • Be consistent, not uniform • Make things open – it makes things better • www.gov.uk/design-principles (* Other people’s needs, that is...)
  • 121. Tate Digital Strategy • Implicitly linked to the Strategic Plan • ‘Digital as a Dimension of Everything’ • Aligning the development of: • Content • IT infrastructure • Social media • Publishing & distribution • Retail & income generation
  • 122. HRP Strategic Planning • No separate ‘Digital Strategy’ • 4 principles: • Guardianship • Discovery • Showmanship • Independence • Digital underpins and supports the achievement of these principles, rather than acting as a standalone priority
  • 123. HRP Strategic Planning VISITOR JOURNEY 7 ‘personas’ ANALYTICS & CUSTOMER DATA ASSET MANAGEMENT IT INFRASTRUCTURE CHANGE PROGRAMME
  • 124. Digital Benchmarks • A simple diagnostic tool • Mapping progress • Celebrating success • Planning development • An integrated approach
  • 125.
  • 126. Digital Benchmark “Range Statements” Strategy Level Description 0  The organisation has no strategic plan or statement of mission or purpose * 1  The organisation has a strategic plan or mission which does not reference engagement through technology 2  The organisation has a strategic plan, which includes projects and programmes, some of which make use of technology.  Digital is not fully integrated into the strategy, which is not regularly reviewed. 3  The organisation has a strategic plan, which includes projects and programmes, some of which make use of technology.  Digital is integrated into the strategy, which is regularly reviewed. 4  The organisation has a strategic plan/mission in place which references the use of digital technologies to support core delivery, or it has a separate (but connected) digital strategy in place.  There is at least one digital champion within the senior management of the organisation.  The strategic plan is regularly reviewed and updated. 5  The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery.  The digital elements of the plan are owned and championed at a senior (Board & management) level and supported by appropriate budgets.  Digital technologies are embedded across all teams/departments of the organisation.  Digital delivery and engagement through technology are embedded within the organisation’s performance framework.  The strategic plan is regularly reviewed and updated.
  • 130. Content-based marketing • From ‘sales’ to ‘add value’ • People are drawn to platforms and content which add value for them in their daily lives • 3 connected strategies: – ‘Snackable’ content – Content-as-a-service (to support visits, education & engagement) – ‘Vertical’ or niche content
  • 131. Collections online • Having things online does not automatically lead to access • It is a significant investment of time and effort • The 90/8/2 rule: – 90% of your content acts as marketing for the museum – 8% might make money if you invested heavily in it – 2% of most collections will be a solid, bankable revenue stream
  • 132. What people want from online collections… CONTENT METADATA A BIT A LOT
  • 133. CONTENT METADATA A BIT A LOT FUN What people want from online collections…
  • 134. CONTENT METADATA A BIT A LOT FUN RESEARCH What people want from online collections…
  • 135. CONTENT METADATA A BIT A LOT FUN RESEARCH LEARNING OUTREACH What people want from online collections…
  • 136. 136 CONTENT METADATA A BIT A LOT FUN RESEARCH LEARNING DATA MINING COLLECTIONS MANAGEMENT AGGREGATION OUTREACH What people want from online collections…
  • 137. 137 CONTENT METADATA A BIT A LOT FUN RESEARCH LEARNING DATA MINING COLLECTIONS MANAGEMENT AGGREGATION OUTREACH Digitize relatively few things & spend your money on quality and context What people want from online collections…
  • 138. CONTENT METADATA A BIT A LOT FUN RESEARCH LEARNING DATA MINING COLLECTIONS MANAGEMENT AGGREGATION OUTREACH Digitize relatively few things & spend your money on quality and context Digitize lots of things, use standards and don’t worry too much about promotion What people want from online collections…
  • 139. Defining terms: reuse • Describes a wide spectrum of activities and applications of digital cultural content undertaken by 3rd parties
  • 140. Degrees of ‘open’ • Attitudes and approaches to ‘open’ reuse of museum content exist along a sliding scale: ‘Radically’ open Fully commercial
  • 141. Degrees of ‘open’ • Attitudes and approaches to ‘open’ reuse of museum content exist along a sliding scale: ‘Radically’ open Fully commercial Toe in the water
  • 142. Degrees of ‘open’ • Attitudes and approaches to ‘open’ reuse of museum content exist along a sliding scale: ‘Radically’ open Fully commercial Toe in the water Mission driven
  • 143. Degrees of ‘open’ • Attitudes and approaches to ‘open’ reuse of museum content exist along a sliding scale: ‘Radically’ open Fully commercial Toe in the water Mission driven Steady state
  • 144. Degrees of ‘open’ • Attitudes and approaches to ‘open’ reuse of museum content exist along a sliding scale: ‘Radically’ open Fully commercial Thinking about it Toe in the water Mission driven Steady state
  • 145. Perceived benefits of open • Perceived benefits for the museum include: – Improved public awareness of content (PR, reputation & brand equity) – Improved discoverability of content (re-use & promotional value) – Improved opportunities for audience participation (audience development) – Secondary improvements in quality of content (internal use value) • The jury’s still out – compelling evidence of significantly higher traffic through eg. Wikipedia, but we tend to lack the metrics to assess impact of referrals on core business
  • 146. Perceived benefits of open • Perceived broader/societal benefits include: – Stimulating innovation & creativity (economic value) – Increased educational use (delivering on mission) – Increased use for research/scholarship (utility & economic value) – Inter-cultural dialogue and understanding (utility value) • Quantification of these wider benefits tends to attribute to intermediary/3rd- party platforms, hence not always acknowledged in calculus of ROI
  • 147. Practical steps to ‘going open’ 1. Define your terms/read around the subject 2. Identify a suitable collection or sub-collection 3. Choose an appropriate license for your aims 4. Prepare your data for sharing 5. Write a blog 6. Add your data to an online repository 7. Track and evaluate impact 8. Share good news with colleagues/management www.p2pu.org/he/groups/open-glam
  • 148. The investment gap • There is a critical lack of investment in content generation, staff capacity, infrastructure, enrichment, delivery platforms, marketing and promotion and organisational development to support income generation • An increasing number of museums are adopting an ‘open by default’ strategy because they lack the capacity effectively to monetise the digital content • Lack of cost-recovery results in declining reinvestment in further activity • A lack of clear and coherent policy results in a culture of case-by-case decision- making, inconsistency and a lack of clarity about the business case for reinvestment
  • 149. The future of Documentation?
  • 150. Learning to COPE Developing practical steps to ensure that your collections and systems are fit-for- purpose to support your museum
  • 151. ‘Create Once, Publish Everywhere’ • If collections and collections-based information are to play their part in enhancing and extending the visitor experience, they need to be discoverable and usable outside the museum and its website • ‘COPE’ is the Collections Trust’s strategy for developing collections information and collections-related content that supports: • Collections care • Collections discovery & re-use • Learning and intepretation • Visitor engagement
  • 152. COPE in practice, from this... COLLECTIONS DOCUMENTATION DIGITAL ASSET MANAGEMENT INFORMATION / RECORDS SYSTEMS OF RECORD SYSTEMS OF ENGAGEMENT USER CHANNELS & PLATFORMSBYOD Museum website Gallery interactives Social media Aggregators
  • 154. Additional resources • Collections Trust Digital Benchmarks Tool http://www.collectionstrust.org.uk/digital/digital-benchmarks-for-the-culture-sector • Going Digital resources, toolkits, simple guides and glossary: http://www.collectionstrust.org.uk/going-digital • Guidance on developing digital strategies http://www.collectionstrust.org.uk/digital-strategy • Free Simple Guide to Digitisation http://www.collectionstrust.org.uk/digitisation
  • 155. Wrap up & conclusions
  • 156. Wrap up & conclusions • Great collections management is at the heart of every successful museum • You can help your museum be more resilient and adapt to the current and future needs and expectations of visitors • Collections management can help make your museum more sustainable, both by finding opportunities to reduce costs and opening up primary income and secondary revenue through audience engagement • We need to provide evidence of the value and impact of collections management to secure reinvestment
  • 157. Keep in touch • We offer several ways of keeping in touch with our work and with each other – Collections Management LinkedIn community (8,200 members) – Fortnightly email newsletter – www.twitter.com/collectiontrust – www.facebook.com/collectionstrust – www.slideshare.net/collectionstrust
  • 158. Thank you for your time and participation!