Slides from my talk at Brighton SEO fringe event - MeasureFest. Details the tools and techniques necessary to easily automate Google Analytics reporting.
United Kingdom (U.K.) Airports:
A Short term forecast by setting a new rules for defining targets
Annually Forecast (LHR): The best way to set up annual target and minimize the data discrepancy is to address the data by two trend models using the concept of 12 rolling months. We implement two trend models by using Add a trend line in XLS sheet
What's New in Mekko Graphics 8 for WindowsMekko Graphics
See some of the new Mekko Graphics features in action. Using the latest release, you can apply colors to your charts more strategically and reduce chart production time by taking advantage of fast formatting options. You can also make stunning Gantt charts using the new Gantt interface. New cascade functionality allows you to create more complex cascade charts by customizing the relationship between bars.
United Kingdom (U.K.) Airports:
A Short term forecast by setting a new rules for defining targets
Annually Forecast (LHR): The best way to set up annual target and minimize the data discrepancy is to address the data by two trend models using the concept of 12 rolling months. We implement two trend models by using Add a trend line in XLS sheet
What's New in Mekko Graphics 8 for WindowsMekko Graphics
See some of the new Mekko Graphics features in action. Using the latest release, you can apply colors to your charts more strategically and reduce chart production time by taking advantage of fast formatting options. You can also make stunning Gantt charts using the new Gantt interface. New cascade functionality allows you to create more complex cascade charts by customizing the relationship between bars.
The aim of this project is to discover the topics of scientific papers published by researches of DEMS (Department of Economics, Management and Statistic) for the University of Milano-Bicocca.
DATA VISUALIZATION FOR MANAGERS MODULE 4| Creating Calculations to Enhance Data| BUSINESS ANALYTICS PAPER 1 |MBA SEM 3| RTMNU NAGPUR UNIVERSITY| BY JAYANTI R PANDE
MBA Notes by Jayanti Pande
#JayantiPande
#MBA
#MBAnotes
#BusinessAnalyticsNotes
Magento 2 Analytics extension developed by Exto.io is a completely free solution for ecommerce stores. It gathers statistics, provides it in accessible manner, and helps to make data-driven marketing decisions.
Smart Magento analytics dashboards provide quick overview of sales, abandoned carts, orders, average order value, number of signups, and more.
Magento reports "By Attribute" and "By Product" allow to analyze specific dimensions in a separate view, figure out low and top performing products, find which product characteristics increase or reduce the amount of purchases, or compare any time periods against each other.
Learn more: https://exto.io/magento-2-extensions/analytics-for-magento-2
The aim of this project is to discover the topics of scientific papers published by researches of DEMS (Department of Economics, Management and Statistic) for the University of Milano-Bicocca.
DATA VISUALIZATION FOR MANAGERS MODULE 4| Creating Calculations to Enhance Data| BUSINESS ANALYTICS PAPER 1 |MBA SEM 3| RTMNU NAGPUR UNIVERSITY| BY JAYANTI R PANDE
MBA Notes by Jayanti Pande
#JayantiPande
#MBA
#MBAnotes
#BusinessAnalyticsNotes
Magento 2 Analytics extension developed by Exto.io is a completely free solution for ecommerce stores. It gathers statistics, provides it in accessible manner, and helps to make data-driven marketing decisions.
Smart Magento analytics dashboards provide quick overview of sales, abandoned carts, orders, average order value, number of signups, and more.
Magento reports "By Attribute" and "By Product" allow to analyze specific dimensions in a separate view, figure out low and top performing products, find which product characteristics increase or reduce the amount of purchases, or compare any time periods against each other.
Learn more: https://exto.io/magento-2-extensions/analytics-for-magento-2
Case Study Analysis 2The Cholesterol.xls records cholesterol lev.docxwendolynhalbert
Case Study Analysis 2
The Cholesterol.xls records cholesterol level data for individuals. Descriptions for the data follow:
· Cholesterol: Cholesterol level (mg/dL)
· Income: annual income in $
· Age: age of individual
· Jogging: number of hours an individual spends on jogging a day
· Saturated fat: the amount of saturated fat an individual takes a day (g)
(A) Develop an estimated regression equation that can be used to predict Cholesterol level using age, jogging income, and saturated fat. Discuss your findings including interpretation of slope of each variable and significance, using at least 200 words. Use .
(B) Starting with the estimated regression equation developed in part (A), delete any independent variables that are not statistically significant and develop a new estimated regression equation that can be used to predict Cholesterol level. Use . Discuss your findings including interpretation of slope of each variable and significance, using at least 200 words. Use .
(C) Compare model (A) and (B) in terms of R^2 and which model fits the data better? Discuss this using at least 100 words
(D) In model B, what are the most important factors affecting Cholesterol level? What are the least important factors? Discuss this using at least 100 words
Assignment1DueTHURSDAY.zip
Assignment1/Assignment1-17.pdf
ICT209 Assignment 1, Murdoch University 2016
ICT209 Assignment 1, Murdoch University 2016 1
ICT209 Assignment 1 2016
Objectives:
• Demonstrate that you can do Object Oriented design
• Demonstrate that you can write Object Oriented programs using C++.
• Demonstrate that you can design and write programs using user defined data structures.
• Demonstrate that you can work with data files.
• Demonstrate that you can write test plans and show evidence of systematic testing.
• Demonstrate that you can design using UML.
You do not work in groups for this assignment, as this is an individual assignment.
Worth:
14% of the unit
Due:
Midnight (end of Session 7). This would be the 7th teaching week.
How to submit (also see unit guide - section on Assignment/Project submission/return):
Singapore or Dubai Campus:
Into the assignment submission area for the unit in LMS. Follow all directions from your lecturer.
Murdoch Campus Internal students:
Into the assignment submission area for the unit in LMS.
Externals:
Into the assignment submission area for the unit in LMS.
For submitting in LMS, zip up the entire folder. Make sure that you have included all needed files. Do not
include temporary files or files not relevant to the assignment.
Name the zip file with the unit code, Assignment number, your name, student number.
ICT209Asg1JoBlogs12345678.zip
or alternatively,
ICT209_Asg1_JoBlogs_12345678.zip
Textual submissions should be type-written. External documentation can only be in the following formats:
Text (.txt)
PDF (.pdf)
RTF (.rtf)
HTML (.html)
Image formats : PNG ...
3rd module in Accelerated Introduction to Microsoft Access. Covers reports, sub reports, forms. subforms, unbound forms, expression builder, wizards and designers.
Based on our experience, we have prepared an overview of what we consider to be the most outstanding of the Salesforce Release Notes for Winter ’22. Check out this presentation to get all the details.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
John Warner MeasureFest 2018
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. Segments
Another data limiting option, segments gives you
the ability to refine data by specific segment
parameters – for example, if you needed to limit
data to a specific country, you could use:
gaid:::-1,segment=sessions::condition::ga:country==United
Kingdom
Filters
Allows you to restrict the data – which is
especially useful for restricting the data to
various subfolders – such as a blog or resource
section.
18. Limit
Mostly for larger sites, limit allows you to restrict
reporting to a sample size (useful for eCommerce
sites with millions of pages, for example).
Spreadsheet URL
Allows you to export data to a second sheet (not
usually necessary) for which you have edit
permissions.
39. For those of you who need the full list of dimensions –
the following link has a full list of the metrics and
dimensions you can use.
https://developers.google.com/analytics/devguides/reporting/core
/dimsmets
40.
41.
42. Duration
Divide the output from Analytics by 86400 (the number of
seconds in a day), and display in time format, you will get an
useable duration result for reporting.
Formula
=SUM(**CELL WITH DURATION FROM ANALYTICS**/86400)
Some basic formulae for
summarising data
43. Reporting period
The second lot of time-based formulae are those used for setting
the period of the report. While it’s not overly strenuous to
change a few dates each month, when you’re working on 50+
reports it gets a little more time-consuming, so you can use a
few formulae to automatically update the reporting period.
Formulae
Today’s date: =TODAY()
Start of the month: =EOMONTH(**CELL WITH THE TODAY
FORMULA**, -1)+1
End of the month: =EOMONTH(**CELL WITH THE TODAY
FORMULA**, 0)
44. SUMIF
This allows you to count or total a column using only the figures that match specific conditions (in
this case, generally, a character string).
Formula
=SUMIF(**LOCATION OF TEXT STRINGS**, “*TEXT STRING*”, **LOCATION OF NUMBERS**)
This breaks down into three section:
1. Where to look for the text string
2. What text to look for
3. Where to look for the numbers to add up
45.
46.
47.
48. 1. Use Google Analytics, Google Sheets, the Google Analytics add
on and Data Studio.
2. Have a clear idea of what you want your report to
communicate and how it will achieve this (what
metrics/dimensions and how they will be visualised).
3. Make sure you’re collecting the right data – avoiding vanity
metrics – to communicate your results.
4. Use summary sheets, sumifs and other formulae to arrange
your data ready for Data Studio (making sure your sheets are
uniquely and recognisably named).
5. Import the data via the ‘Data Source’ option in Data Studio and
use the wizard to create easy to understand charts and tables.
6. Be lazy (within reason)