This document discusses the growth of soccer in America from 1986 to 2015. It went from limited access to an established grassroots base with wide TV coverage and memorable experiences. There are now many different ways that fans engage with soccer, from youth leagues to professional leagues to national teams. The document also profiles different types of soccer fans in America, such as Europhiles focused on European soccer, El Fanatico following Latin American soccer, and Domestics primarily watching MLS. It concludes that brands need to understand these different audiences when marketing to soccer fans in the United States.