This document discusses ESPN360, a broadband sports streaming service available for free on college campuses. It provides an overview of ESPN360, its benefits of being free for students and allowing viewing of out-of-market games. Goals are outlined to increase awareness and usage at Penn State, such as by targeting specific sporting events like college basketball, Winter X Games, The Masters golf tournament, World Series of Poker, and the 2010 FIFA World Cup. Marketing strategies are proposed to promote ESPN360 around campus through flyers, posters in computer labs, and a main promotional event at the HUB student center.

1. MM Monstars Starting Line-up Jaret Haffner John Homa Larry Chertik John Scalsky Bobby McConnell 6th Man Sean Nash

2. What is ESPN360?

3. What is it? ESPN360.com is a broadband network for live sports programming. ESPN360.com delivers online sports programming to fans through a rich, interactive, and easy-to-use experience. ESPN360.com delivers thousands of live games and events. You get a fully interactive experience with real time in-game stats and scoreboards and live chat. ESPN360.com is available FREE to fans accessing the site from a college campus network in the United States

4. Benefits Only sports streaming site of its kind FREE on-campus for students Can get free out-of-market games Stay connected with favorite teams Pause live games

5. SWOT Analysis Strengths – Unique, Easily Accessible, Wide range of sports, ESPN brand Weaknesses – Simulcast games, Lesser Quality Opportunities – Ad revenue & per-subscriber fees Threats – Limited Coverage, Not Free to All

6. Positioning ESPN360.com: A place for students to watch their favorite out of market teams It is a medium for fans of the non-traditional sports to watch all of their favorite events live It is a place for students to watch live sports while they are away from the TV EX. Studying in the library EX. During Mktg497A

7. Goals & Focus

8. Goal & Focus Goal: Increase awareness and usage on college campuses, specifically @ Penn State. Be top 10 in total subscribers amongst universities Focus: Sign up students by targeting specific events

9. TOP COLLEGES Where is… Penn State? Source: Omniture (includes non-affiliates)

10. Focus Events College Basketball Now until Championship Week in March 2010 Winter X Games January 28-31, 2010 The Masters April 8-11, 2010 World Series of Poker May 7–19, 2010: Harrah’s New Orleans World Cup June 11-July 11th, 2010

12. Exclusive, Simulcast, Outermarket

13. Approx 10-15 exclusive games

14. College Hoops Tip-Off Marathon

15. Championship/Rivalry Week

16. NCAA Women’s Tournament

17. College Basketball

18. Winter X Games

19. The Masters

20. World Series of Poker

22. Higher expectations for this season for team & attendance

23. Target fans to sign up to view away games on ESPN 360

25. Winter X Games

26. The Masters

27. World Series of Poker

28. 2010 FIFA World Cup

29. Approximately 25 Hours of live coverage

30. Broadband Exclusive

32. Ski Club

33. Ski Team

34. Snowboard Club

36. Winter X Games

37. The Masters

38. World Series of Poker

39. 2010 FIFA World Cup

40. Par 3 Contest

41. First and Second Rounds

43. Play begins in the morning and lasts throughout the day

45. Winter X Games

46. The Masters

47. World Series of Poker

48. 2010 FIFA World Cup

49. Approximately 25 WSOP Bracelet Events

50. Full Exclusivity

52. Only live on ESPN360

54. Winter X Games

55. The Masters

56. World Series of Poker

57. 2010 FIFA World Cup

58. 54 Matches

59. 2 Quarterfinals & Both Semifinals

60. Weekday Afternoon

62. Draws interest from non-soccer fans

64. BJC Penn State Men & Women Basketball Flyers

65. On-Campus Computer Labs 7 On-Campus Computer Labs Pollock Waring Redifer Findlay Warnock Willard Paterno/Patee

66. On-Campus Computer Labs How to market? ESPN360.com posters hung in each computer lab Posters describe how to sign up Updated with events of interest that students may want to see

67. The Main Event

68. The Main Event Who: ESPN360.com What: The Main Event Where: HUB First Floor When: Wednesday January 20th, 2010 Why: To sign up 500 new users to ESPN360.com

69. The Main Event

70. Strategy Facebook event Flyer for event around campus Laptops available to sign up students Free giveaways

71. Facebook Facebook Event- Hub Event Home page Notification and Reminders Facebook Page Constant reminder Facebook Fan Raffle Interaction is key

73. Bottle Opener

74. Sticky Note Book

75. Pens

77. Alternative Ideas University Competition Big 10 Poker Tournament WSOP promotional event

78. Outcomes

80. 2,500 Students/Day

81. 1,500 on the ground floor

82. 1,000 Flyers distributed

83. 500 New users experience

84. Collect E-mails

85. Facebook

86. 1,500 Group Members

87. 300 try ESPN360

88. Computer Labs