This document discusses ESPN360, a broadband sports streaming service available for free on college campuses. It provides an overview of ESPN360, its benefits of being free for students and allowing viewing of out-of-market games. Goals are outlined to increase awareness and usage at Penn State, such as by targeting specific sporting events like college basketball, Winter X Games, The Masters golf tournament, World Series of Poker, and the 2010 FIFA World Cup. Marketing strategies are proposed to promote ESPN360 around campus through flyers, posters in computer labs, and a main promotional event at the HUB student center.

1. MM MonstarsStarting Line-upJaret HaffnerJohn HomaLarry ChertikJohn ScalskyBobby McConnell6th ManSean Nash

2. What is ESPN360?

3. What is it?ESPN360.com is a broadband network for live sports programming. ESPN360.com delivers online sports programming to fans through a rich, interactive, and easy-to-use experience. ESPN360.com delivers thousands of live games and events.You get a fully interactive experience with real time in-game stats and scoreboards and live chat. ESPN360.com is available FREE to fans accessing the site from a college campus network in the United States

4. BenefitsOnly sports streaming site of its kindFREE on-campus for studentsCan get free out-of-market gamesStay connected with favorite teamsPause live games

5. SWOT AnalysisStrengths – Unique, Easily Accessible, Wide range of sports, ESPN brandWeaknesses – Simulcast games, Lesser QualityOpportunities – Ad revenue & per-subscriber feesThreats – Limited Coverage, Not Free to All

6. PositioningESPN360.com: A place for students to watch their favorite out of market teamsIt is a medium for fans of the non-traditional sports to watch all of their favorite events liveIt is a place for students to watch live sports while they are away from the TVEX. Studying in the libraryEX. During Mktg497A

7. Goals & Focus

8. Goal & Focus Goal: Increase awareness and usage on college campuses, specifically @ Penn State.Be top 10 in total subscribers amongst universitiesFocus: Sign up students by targeting specific events

9. TOP COLLEGESWhere is…Penn State?Source: Omniture (includes non-affiliates)

10. Focus EventsCollege BasketballNow until Championship Week in March 2010Winter X GamesJanuary 28-31, 2010The MastersApril 8-11, 2010World Series of PokerMay 7–19, 2010: Harrah’s New Orleans World CupJune 11-July 11th, 2010

11. Focus Event #1Over 1000 games

12. Exclusive, Simulcast, Outermarket

13. Approx 10-15 exclusive games

14. College Hoops Tip-Off Marathon

15. Championship/Rivalry Week

16. NCAA Women’s Tournament

17. College Basketball

18. Winter X Games

19. The Masters

20. World Series of Poker

21. 2010 FIFA World CupRelevance?Penn State Men’s Basketball are reigning NIT Champions

22. Higher expectations for this season for team & attendance

23. Target fans to sign up to view away games on ESPN 360

24. Students can also view their favorite out-of-market teamsFocus Event #2College Basketball

25. Winter X Games

26. The Masters

27. World Series of Poker

28. 2010 FIFA World Cup

29. Approximately 25 Hours of live coverage

30. Broadband Exclusive

31. Additional completely exclusive coverageRelevance?On-Campus Clubs

32. Ski Club

33. Ski Team

34. Snowboard Club

35. Tussey MountainFocus Event #3College Basketball