The document discusses 10 ways to drive adoption of social intranets. The most important factor in realizing value from enterprise software is effective user adoption, which accounts for 70% of success. The top three ways to drive adoption are to focus on user needs when picking tools, allow inane but useful discussions, and build workflows that support key user behaviors and business outcomes. Motivating users with gamification, using peer pressure to promote certain activities, and showcasing top users are also recommended tactics. Constant measurement and refinement of the social tools is important to increase adoption over time.

1. You can’t win
if they don’t play
Social intranets:
10 ways to drive adoption
Gilbane Boston 2012
1

2. Introduction
2

3. Why adoption matters
3

4. Most important factor in
realizing value?
1%
• 70% - Effective user adoption
16%
• 16% - Organizational change
• 13% - Software functionality
• 1% - Process alignment
13%
70%
Defining Enterprise Software “Success”, Sandhill.com and Neochange, 2008
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5. 1. Social: Decide what you actually mean
5

6. What you can do today
1.
2.
3.
Look for common offline behaviours that
transfer well to online
Joe to pick three prompt questions for choosing your social
Shift the conversation away from “social”
itself; the term scares people. Focus on the
actual behaviour
Identify outcomes you’d like to see from the
target behaviour. Measure your progress.
6

7. 2. Pick tools based on user needs
7

8. Key Inputs to Technology
Assessment
Features
Effectiveness
of
Experience
Systems
Architecture
Total cost of
ownership
Vendor
viability
8

9. Putting it into practice
1.
2.
3.
Ask vendors to demo specific (20%)
features.
Joe to pick three prompt questions for choosing your social
Invite actual end users to attend. Ask them
to evaluate demos using a standard, short
survey.
Prioritize users’ input higher than the other
factors.
9

10. 3. Don’t fear the inane
10

11. Three “killer apps”
1.
2.
3.
Yammer
Joe to pick three prompt questions for choosing your social
Classifieds
Book clubs (communities of interest)
11

12. 4. Build tunnels
12

13. Get knowledge, not $$
1.
2.
3.
Identify key behaviours and outcomes.
Joe to pick three prompt questions for choosing your social
Define and refine the workflows that support
these behaviours.
Monitor analytics to see where conversions
are happening.
13

14. 5. Motivate and gamify
14

15. Three popular tactics
1.
2.
3.
“Percent complete” thermometers
Joe to pick three prompt questions for choosing your social
Badges
Leaderboards
15

16. 6. Use a little peer pressure (barn raising)
16

17. Good barns to raise
1.
2.
3.
Personal profiles
Joe to pick three prompt questions for choosing your social
Wikis
Document libraries
17

18. 7. Pick winners (shamelessly)
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19. Good jobs for winners
1.
2.
3.
Demo evaluations
Joe to pick three prompt questions for choosing your social
QA testing of new features
Peer support resources
19

20. 8. Plot the rollout
20

21. Good examples
1.
2.
3.
Prepare video walkthroughs for key features
and release one per day / week
Joe to pick three prompt questions for choosing your social
Use analytics to identify under used tools –
these are good candidates for future videos
Shut down old ways that users used to get
the content and redirect them to “How Tos”
on how to use the new system
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22. 9. Showcase others
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23. How to define ‘normal’
1.
2.
3.
Choose really reputable users to pilot the
solution.pick three prompt questions for choosing your social
Joe to
Focus on supporting them as they change.
Showcase their content and watch others
emulate their behavior.
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24. 10. Measure and refine
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25. Three great metrics
1.
2.
3.
Abandoned searches
Joe to pick three prompt questions for choosing your social
Percentage of completed personal profiles
Time on task
25

26. So what now?
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27. 1.
2.
3.
4.
5.
Pick your social
Consider the users
6.
7.
8.
9.
10.
Embrace peer pressure
Pick winners
Joe to pick three prompt questions for choosing your social
Don’t fear the inane
Build tunnels
Motivate and gamify
Plot the rollout
Showcase others
Measure and refine
27

28. Like the presentation?
You’ll love the whitepapers!
www.nonlinearcreations.com/whitepapers
Enterprise social computing and the imperative of participation
http://bit.ly/10uut8L
Intranet governance in seven easy steps
http://bit.ly/UfnA9G
Is my organization ready for social media?
http://bit.ly/TQ13f5

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