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Joachim Graf The Future of Content
HighText-Verlag Since 1991 Trendscouting  and  consulting  for strategic decision makers in conversion markets iBusiness.de: knowledge data  base and data mining tool  for the  interactive industry
The party is over is over
The party ... Modern economy: seperating art from artist  Internet: separating content from medium
... is over Content looses it‘s function as an article of trade You have to find other business models
It‘s just economy (1) t  Available pieces of a good average value
Content is not really rare in the web
It‘s just economy (2) t  Simplicity of production average value
There is more&more know-how in your PC
The future of content?
How can   the party continue? can
4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
Joachim Graf www.HighText.de

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