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Jade at a Glance  Graduate of University of Santo Tomas, Communication Arts, Cumlaude   Dean’s Lister, Ateneo Graduate School of Business   Graduate of Josiah Go’s 6 month Marketing Discipline Course and Philippine Retailing Association’s Advanced Retailing Workshop   Started career in theater as a stage manager, Cultural Center of the Philippines   Joined Pascual Laboratories in 1994 and started the feminine wash war with Dina Bonnevie with Betadine Feminine Wash and Potencee’s Adult Vitamin C War that grew the market 4 fold. Rose from the ranks from Brand Assistant to Business unit Manager for 8 years and won awards such as Product Manager of the Year and GPM of the Year.   Primarily responsible for the growth of HBC Home of Beauty Exclusives Chain of stores through its 500% growth of its in-house brands or private labels in 2002 as Marketing Manager that helped reach the 1 Billion Mark in 2005 as AVP for Marketing and  as Vice President for Marketing  2005 Young Market Master Awardee, for Retail Marketing , 1 st  Young Market Masters Award , March 16,2006 (www.youngmarketmasters.com)   Championed the awarding of HBC as Most Promising Retailer of the Year in 2004 and 2005’s Outstanding Retailer of the Year Specialty Category   Experienced Trainor in Marketing Courses (HBC, Aboitiz, Inc)   One of the Panel of Judges in the Agora Youth Awards of 2006 and 2006 Stratmark Challenge in Araneta Center, August 5, 2006   ”Marketing Professionals At Work”, PUP Career Orientation, March 2006 Scholastic Profile Career Profile Awards Profile Mentoring Profile Jade Manalaysay-Tulio,  Vice President for  Marketing HBC Home of Beauty Exclusives Inc Speaking Profile  Represented the country in “Study Meeting on Service Quality Measurement”  held in Singapore, submitted a paper & presented   Developed HBC President’s Talk on “Successful Value Innovation in the Personal Care Industry”, Marketing Innovation Conference, March 15, 2006   Developed and Delivered a Talk on “The Theater of Retail”, Improving Volume through In-store Marketing and Promotions, First YMMA Summit, PICC Meeting Room, August 4, 2006   Developed and Delivered a Speech on “8 Secrets of Beautifying the Brand Image”, Philippine Association of National Advertisers MBA Conference, NBC Tent Makati, October 6,2006   Developed and delivered a speech on “Point of Entry Marketing: Introducing Allue to Tweens” in 2008 Stratmark Conference, Philippine Marketing Association, Araneta Coliseum   Developed and presented a Country Paper on “Building Customer Centric Enterprises”,  Country Representative to Asian Productivity Organization, Asian Summit, Nov 4-7,2008
Jade in pics Philippine Daily Inquirer, March06 Cosmopolitan Magazine, Sept06

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Jmt Profile

  • 1. Jade at a Glance  Graduate of University of Santo Tomas, Communication Arts, Cumlaude  Dean’s Lister, Ateneo Graduate School of Business  Graduate of Josiah Go’s 6 month Marketing Discipline Course and Philippine Retailing Association’s Advanced Retailing Workshop  Started career in theater as a stage manager, Cultural Center of the Philippines  Joined Pascual Laboratories in 1994 and started the feminine wash war with Dina Bonnevie with Betadine Feminine Wash and Potencee’s Adult Vitamin C War that grew the market 4 fold. Rose from the ranks from Brand Assistant to Business unit Manager for 8 years and won awards such as Product Manager of the Year and GPM of the Year.  Primarily responsible for the growth of HBC Home of Beauty Exclusives Chain of stores through its 500% growth of its in-house brands or private labels in 2002 as Marketing Manager that helped reach the 1 Billion Mark in 2005 as AVP for Marketing and as Vice President for Marketing  2005 Young Market Master Awardee, for Retail Marketing , 1 st Young Market Masters Award , March 16,2006 (www.youngmarketmasters.com)  Championed the awarding of HBC as Most Promising Retailer of the Year in 2004 and 2005’s Outstanding Retailer of the Year Specialty Category  Experienced Trainor in Marketing Courses (HBC, Aboitiz, Inc)  One of the Panel of Judges in the Agora Youth Awards of 2006 and 2006 Stratmark Challenge in Araneta Center, August 5, 2006  ”Marketing Professionals At Work”, PUP Career Orientation, March 2006 Scholastic Profile Career Profile Awards Profile Mentoring Profile Jade Manalaysay-Tulio, Vice President for Marketing HBC Home of Beauty Exclusives Inc Speaking Profile  Represented the country in “Study Meeting on Service Quality Measurement” held in Singapore, submitted a paper & presented  Developed HBC President’s Talk on “Successful Value Innovation in the Personal Care Industry”, Marketing Innovation Conference, March 15, 2006  Developed and Delivered a Talk on “The Theater of Retail”, Improving Volume through In-store Marketing and Promotions, First YMMA Summit, PICC Meeting Room, August 4, 2006  Developed and Delivered a Speech on “8 Secrets of Beautifying the Brand Image”, Philippine Association of National Advertisers MBA Conference, NBC Tent Makati, October 6,2006  Developed and delivered a speech on “Point of Entry Marketing: Introducing Allue to Tweens” in 2008 Stratmark Conference, Philippine Marketing Association, Araneta Coliseum  Developed and presented a Country Paper on “Building Customer Centric Enterprises”, Country Representative to Asian Productivity Organization, Asian Summit, Nov 4-7,2008
  • 2. Jade in pics Philippine Daily Inquirer, March06 Cosmopolitan Magazine, Sept06