This study aims to reduce impulsive buying of unhealthy snacks by college students at cafeteria checkouts in Manila, Philippines. It will conduct an experiment changing the default snack options from unhealthy to healthy by altering the shelf location and proportions of snacks. The experiment will be an online study investigating how the assortment structure impacts snack choices, perceptions, and expectations to determine if defaulting to healthy snacks increases their selection.

1. Target behaviour, cluster, and
place
“Reducing the urge of college
students to impulsively buy snack
products at the check-out counters
of cafeterias in colleges in Manila,
Philippines”

2. Proposed nudge and experiment
•
This study tries to nudge participants by changing the default option from unhealthy to healthy snacks.
This study will use two different tools in order to turn around the defaults which are shelf location and
proportion of unhealthy and healthy snacks. By altering the shelf location and proportion of
healthy/unhealthy snack products at the check-out counters could increase the relative number of sold
healthy snack products.
• The study is an online experimental study in which it will investigate the
effect of assortment structure on snack choices, product perceptions,
implicit expectations and inferences.

3. A default nudge will make it easier for consumers to decide from the healthy and
unhealthy products.