Reliance Jio Music and Saavn have merged to create a $1 billion entity. Jio Music, owned by Reliance Jio, and Saavn, a global music streaming service company, will combine their expertise in connectivity, streaming media, and technology. The merger will allow them to strengthen their leadership in the Indian music streaming market and expand globally, leveraging their extensive combined user base of over 100 million customers.
5. WHATS THE NEWS ALL ABOUT ?
Reliance Jio music alloys with Saavn
This alloy creats a new entity
Entity is valued at over $1billion
$20mn in cash rest in stake
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8. Reliance Jio music
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CEO – Akash Ambani
JIO’s music revenue 1.02 cr
Reliance jio owns 81% stake in jio music
CEO- Rishi Malhotra
Saavn make revenue through advertisement
It’s revenue is 42 cr
9. Jio music
Jio music is a part of Reliance Jio
Started its operation on 2016
Provides audio streaming services
It serves only in Indian languages
Over 50 million downloads
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10. 10
Saavn
A global music service company
Head quartered in New York, USA
It was founded on 2006-2007
Started its service in India on 2010
Provides 36mn music tracks,15 languages
Over 50 million downloads
11. Why they are merging?
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Combining the streaming media expertise
Connectivity & digital ecosystem of jio
To strengthen leadership in Indian market
Global expansion
Extensive user base
15. Benefits to Jio
▪ Saavn one the top grossing app
▪ Multiple markets
▪ Make use of Saavn’s technology
▪ Evolve as a global leader
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16. Porters Five Force Model
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BARGAINING
POWER OF
SUPPLIERS
RIVALRY AMONG
EXISTING
COMPETITORS
BARGAINING
POWER OF
BUYERS
THREAT OF
SUBSTITUTES
THREAT OF NEW
ENTRANCE
17. THREAT OF NEW ENTRANCE
Spotify entering Indian market
Increasing free local apps
Customer loyalty
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18. BUYER POWER
100+million customer base
No competition offers freebies
Hit among price sensitive audience
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19. THREAT OF SUBSTITUTION
Gaana, Hungama, wynk in India
Lots of free apps
Famous international apps
Switching to you tube and live stream
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22. TEAM ANALYSIS
Both of them couldn’t compete individually
Strong competition
Innovation
Hard to attract subscribers
Now it’s open for all
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23. CONCLUSION
I. Win Win situation
II. Exchange of strategies
III. Easy entry at global level
IV. Increase in customer base