Jimmy Choo Ltd is a British luxury shoe company founded in 1996 by Tamara Mellon and shoe designer Jimmy Choo. The company sells exclusive couture shoes designed by Jimmy Choo under the Jimmy Choo Couture line, as well as a ready-to-wear line designed by Creative Director Sandra Choi. In 2001, Equinox Luxury Holdings Ltd acquired 50% ownership of the ready-to-wear business. The company operates boutiques internationally, including locations in major US cities, and faced legal issues over trademark infringement with a small New Zealand business using "Choo" in its name.

1. Jimmy Choo
Jimmy Choo Ltd is a British company selling luxury shoes. The company
was founded in 1996 by Vogue accessories editor Tamara Mellon and
couture shoe designer Jimmy Choo. In April 2001, Equinox Luxury
Holdings Ltd bought up Jimmy Choo's 50% ownership of the ready to
wear business.
History
Jimmy Choo himself has concentrated his work on the exclusive Jimmy
Choo Couture line produced under license from Jimmy Choo Ltd. This
is available, by appointment only, at Connaught Street off Oxford Street
in London. The Jimmy Choo London line, also known as Jimmy Choo
ready-to-wear or simply, Jimmy Choo, is now under the purview of
Tamara Mellon and Sandra Choi. Choi, who was an apprentice under
Choo, is the Creative Director at the company. She is the niece of
Choo's wife Rebecca. The ready-to-wear line has expanded to include
accessories such as handbags.
The Jimmy Choo International flagship store is in Connaught Street in
London.
In the United States Jimmy Choo boutiques are found in Atlanta,
Beverly Hills, Boston, Chicago, Dallas, Houston, Las Vegas, New York,
Orlando, Palm Beach, Washington D.C., Phoenix, and more stores are
scheduled to open.
In December 2008 the company threatened to sue a New Zealand
website, Kookychoo.com, for trademark infringement. Kookychoo is a NZ
company which sell products unrelated to shoes. They sell a variety of
items such as toys, jewelery and bean bags. The fact that 'choo' is in the
name is at the crux of the issue. Kookychoo's owner, Looie, states "It's
terrifying to be honest because I'm feeling really bullied. There was never
any malice intended, we just wanted to start a small New Zealand
business so it's quite frightening" There has been a lot of comment on it
such as 'Jimmy Choo and copyright stupidity' and 'Jimmy Choo..
KookyChoo..'
In 2009 his nephew Simon Choo-Deren currently residing in Rotterdam
and London, will take over his position as the company's assistant head
designer as announced at a board meeting in 2006. (By: The Ultimate
Designer Handbag Outlet Studio)