In an ongoing CMS project at Danish Broadcast Corporation (Danmarks Radio) running one of the busiest websites in Denmark – we met with the bidders to our EU-tender. A full 9-to-5 day of process and development for each bidder. To get to know them and to score their ability to cooperate with us.
Slides are a case-study, detailing our code camp approach - presented at the J. Boye 2013 conference i Aarhus.
Code camps: Testing your digital agency - at JBoye13
1. Try before you buy: testing your digital agency
(and your CMS)
CODE CAMPS
At #jboye13
@jenschrwibe
linkedin.com/in/jensjens
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2. About DR
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Danish Broadcasting Corporation
Public broadcaster
3000 employes
6 TV channels
11 radio channels
dr.dk – 1,8 mio visitors in september
(Danske Medier Research/Gemius/fdim.dk)
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3. About me
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Jens Christian Wibe
10 years i DR
Graphics designer -> Systemmanager
Managing the user experience and workflows
in and around our CMS-platform - on behalf of
the content editors
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5. The tendering timeframe
• 2010: First analyses
• Mid 2011: The beginning of our EU tender
• Early 2012
– Evaluating the tenders
– Signing the contract
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6. EU tenders – VERY briefly
• ”Other public authorities”
• If contract ≥ EUR200.000 you have to call for
tenders
• Following strict EU-wide directives
• Timeframes, ways of communication, etc.
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8. In the ideal world
• Talk to agencies, getting to know them and
their solution and find out whether the
combination of vendor and solution solve our
business needs.
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10. In this world
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The EU tender framework
5 digital agencies – 5 teams
3 CMS platforms
No talk
All price
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11. Then, how do we...?
• Make sure they understand us?
• Make sure we understand them?
• Etc.
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12. The answer
• Price 30pct, solution 50pct and
cooperation 20pct
• ... and we introduced the code camp-concept
to assist the evaluation of the cooperationparameter
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13. Code camp
• To be able to evaluate the agencies ability to
cooperate and their competencies within
projectmanagement and –methods.
• Inspired by Arbejdsmarkedsstyrelsen
(Ministry of Employment - The Danish National Labour Market Authority)
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14. 5 days with the agencies
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1 day pr. agency
9 to 12: A simple job
12 to 13: Lunch
13 to 16: Another simple job
16.15 to 17 internal DR-debrief –
documentation, etc.
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21. Our roles
• In caracter
– The customer, the product owner (me)
– A project manager/SCRUM-master
– 3 junior/unexperienced developers
• Documentation
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A photographer
2 people documenting in text
Procurement representative
External consultant – ”the final say”
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23. Code Camp – Our internal notes
(random)
• ”Mostly they look like the want to be another
place than here today”
• ”They are staring at the table and picking their
nose”
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24. Code Camp – Our internal notes
(random)
• ”Asking the customer to make a desicion on a
technical implementation detail, without
putting it into a bussiness perspective”
• ”There seems to be two ways of making the
solution – why dont they talk to the PO about
it?”
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25. Code Camp – Our internal notes
(random)
• ”No focus on user experience”
• ”Lack of time-management. How do they
optimize to make sure they get trough the
afternoon?”
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27. Wrapping up our tender experiences
• The Code Camp days helped us
• The agencies acknowledged our choise
• External consultant supervising the Code
Camps made procurement less obstructive
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28. Wrapping up our tender experiences
• Do use colaborative tools to work smart.
Procurement loves Excel – convince them
otherwise
• Remember to take TCO into consideration,
when evaluation the price-parameter
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30. Credits
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Yellow Pages by Thomas Hawk
The Lock by Paolo Dallorso
Coffee by Anton Novojilov
Code Camp pictures by my colleage Bo Osbæck
Our external consultant Thomas Christensen
Inspired by Arbejdsmarkedsstyrelsen
(Ministry of Employment - The Danish National Labour Market Authority)
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