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Try before you buy: testing your digital agency
(and your CMS)

CODE CAMPS
At #jboye13
@jenschrwibe
linkedin.com/in/jensjens

1
About DR
•
•
•
•
•
•

Danish Broadcasting Corporation
Public broadcaster
3000 employes
6 TV channels
11 radio channels
dr.dk – 1,8 mio visitors in september
(Danske Medier Research/Gemius/fdim.dk)

2
About me
•
•
•
•

Jens Christian Wibe
10 years i DR
Graphics designer -> Systemmanager
Managing the user experience and workflows
in and around our CMS-platform - on behalf of
the content editors

3
About you?

4
The tendering timeframe
• 2010: First analyses
• Mid 2011: The beginning of our EU tender
• Early 2012

– Evaluating the tenders
– Signing the contract

5
EU tenders – VERY briefly
• ”Other public authorities”
• If contract ≥ EUR200.000 you have to call for
tenders
• Following strict EU-wide directives
• Timeframes, ways of communication, etc.

6
7
In the ideal world
• Talk to agencies, getting to know them and
their solution and find out whether the
combination of vendor and solution solve our
business needs.

8
9
In this world
•
•
•
•
•

The EU tender framework
5 digital agencies – 5 teams
3 CMS platforms
No talk
All price

10
Then, how do we...?
• Make sure they understand us?
• Make sure we understand them?
• Etc.

11
The answer
• Price 30pct, solution 50pct and

cooperation 20pct

• ... and we introduced the code camp-concept
to assist the evaluation of the cooperationparameter

12
Code camp
• To be able to evaluate the agencies ability to
cooperate and their competencies within
projectmanagement and –methods.
• Inspired by Arbejdsmarkedsstyrelsen
(Ministry of Employment - The Danish National Labour Market Authority)

13
5 days with the agencies
•
•
•
•
•

1 day pr. agency
9 to 12: A simple job
12 to 13: Lunch
13 to 16: Another simple job
16.15 to 17 internal DR-debrief –
documentation, etc.

14
15
16
17
18
19
20
Our roles
• In caracter
– The customer, the product owner (me)
– A project manager/SCRUM-master
– 3 junior/unexperienced developers

• Documentation
–
–
–
–

A photographer
2 people documenting in text
Procurement representative
External consultant – ”the final say”

21
22
Code Camp – Our internal notes

(random)

• ”Mostly they look like the want to be another
place than here today”
• ”They are staring at the table and picking their
nose”

23
Code Camp – Our internal notes

(random)

• ”Asking the customer to make a desicion on a
technical implementation detail, without
putting it into a bussiness perspective”
• ”There seems to be two ways of making the
solution – why dont they talk to the PO about
it?”

24
Code Camp – Our internal notes

(random)

• ”No focus on user experience”
• ”Lack of time-management. How do they
optimize to make sure they get trough the
afternoon?”

25
Our scoring?
Parameter

Score

Processmanagement in general
Agile processes
Internal team cooperation
Cooperation with DR
PM competencies
Competencies
Communication
Effective/creative solutions

26
Wrapping up our tender experiences
• The Code Camp days helped us
• The agencies acknowledged our choise
• External consultant supervising the Code
Camps made procurement less obstructive

27
Wrapping up our tender experiences
• Do use colaborative tools to work smart.
Procurement loves Excel – convince them
otherwise
• Remember to take TCO into consideration,
when evaluation the price-parameter

28
Questions?

29
Credits
•
•
•
•
•
•

Yellow Pages by Thomas Hawk
The Lock by Paolo Dallorso
Coffee by Anton Novojilov
Code Camp pictures by my colleage Bo Osbæck
Our external consultant Thomas Christensen
Inspired by Arbejdsmarkedsstyrelsen

(Ministry of Employment - The Danish National Labour Market Authority)

30
Thank you!

@jenschrwibe
linkedin.com/in/jensjens

31

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Code camps: Testing your digital agency - at JBoye13

  • 1. Try before you buy: testing your digital agency (and your CMS) CODE CAMPS At #jboye13 @jenschrwibe linkedin.com/in/jensjens 1
  • 2. About DR • • • • • • Danish Broadcasting Corporation Public broadcaster 3000 employes 6 TV channels 11 radio channels dr.dk – 1,8 mio visitors in september (Danske Medier Research/Gemius/fdim.dk) 2
  • 3. About me • • • • Jens Christian Wibe 10 years i DR Graphics designer -> Systemmanager Managing the user experience and workflows in and around our CMS-platform - on behalf of the content editors 3
  • 5. The tendering timeframe • 2010: First analyses • Mid 2011: The beginning of our EU tender • Early 2012 – Evaluating the tenders – Signing the contract 5
  • 6. EU tenders – VERY briefly • ”Other public authorities” • If contract ≥ EUR200.000 you have to call for tenders • Following strict EU-wide directives • Timeframes, ways of communication, etc. 6
  • 7. 7
  • 8. In the ideal world • Talk to agencies, getting to know them and their solution and find out whether the combination of vendor and solution solve our business needs. 8
  • 9. 9
  • 10. In this world • • • • • The EU tender framework 5 digital agencies – 5 teams 3 CMS platforms No talk All price 10
  • 11. Then, how do we...? • Make sure they understand us? • Make sure we understand them? • Etc. 11
  • 12. The answer • Price 30pct, solution 50pct and cooperation 20pct • ... and we introduced the code camp-concept to assist the evaluation of the cooperationparameter 12
  • 13. Code camp • To be able to evaluate the agencies ability to cooperate and their competencies within projectmanagement and –methods. • Inspired by Arbejdsmarkedsstyrelsen (Ministry of Employment - The Danish National Labour Market Authority) 13
  • 14. 5 days with the agencies • • • • • 1 day pr. agency 9 to 12: A simple job 12 to 13: Lunch 13 to 16: Another simple job 16.15 to 17 internal DR-debrief – documentation, etc. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. Our roles • In caracter – The customer, the product owner (me) – A project manager/SCRUM-master – 3 junior/unexperienced developers • Documentation – – – – A photographer 2 people documenting in text Procurement representative External consultant – ”the final say” 21
  • 22. 22
  • 23. Code Camp – Our internal notes (random) • ”Mostly they look like the want to be another place than here today” • ”They are staring at the table and picking their nose” 23
  • 24. Code Camp – Our internal notes (random) • ”Asking the customer to make a desicion on a technical implementation detail, without putting it into a bussiness perspective” • ”There seems to be two ways of making the solution – why dont they talk to the PO about it?” 24
  • 25. Code Camp – Our internal notes (random) • ”No focus on user experience” • ”Lack of time-management. How do they optimize to make sure they get trough the afternoon?” 25
  • 26. Our scoring? Parameter Score Processmanagement in general Agile processes Internal team cooperation Cooperation with DR PM competencies Competencies Communication Effective/creative solutions 26
  • 27. Wrapping up our tender experiences • The Code Camp days helped us • The agencies acknowledged our choise • External consultant supervising the Code Camps made procurement less obstructive 27
  • 28. Wrapping up our tender experiences • Do use colaborative tools to work smart. Procurement loves Excel – convince them otherwise • Remember to take TCO into consideration, when evaluation the price-parameter 28
  • 30. Credits • • • • • • Yellow Pages by Thomas Hawk The Lock by Paolo Dallorso Coffee by Anton Novojilov Code Camp pictures by my colleage Bo Osbæck Our external consultant Thomas Christensen Inspired by Arbejdsmarkedsstyrelsen (Ministry of Employment - The Danish National Labour Market Authority) 30