Enterprise Social: Segmenting Your Data For The Best Customer Experience
Jennifer stephens marketing revised
1. Jennifer Stephens
stephens.jenn@gmail.com
190 Brighton St., Lolo, MT 59847
(406) 493-4702 c
Digial and Online Media Marketing Specialist – Interview for and edit select profiles for Montana Uses This.
Contracted with Increased FullQuota Twitter followers 500% (500 to 2,500). Designed, implemented, and standardized
FullQuota’s first social channel product offering. Audited social channel accounts for approximately 12 fast growing
software companies. Built and fitted new social channels with branding consistent with website. Automated blog content
distribution to social channels. Utilized Goolge Analytics tracking codes to measure campaign traffic. Increased Modwest
Facebook likes by 49%. Increased Twitter followers by 10%. Increased blog post visits by 52%, unique visitors by 32%, page
views by 67%, pages/visit by 10%, average time on site by 312%, returning visitor rate by 4%, and decreased the bounce rate
by 7%. Integrated social media buttons on blog posts. Utilizes target marketing and customer analysis to drive marketing
decisions and determine most effective use of social media as a marketing tool.
Community Connector – Extensive personal network based on long-time residency in Missoula and active social
involvement in technology professionals sector as co-founder of Montana Web Designer & Developer's Association; core
planner for Missoula Barcamp and Startup Weekend Missoula; and attendee of Women for the Web, Montana
Programmers meetups, DevFestMT and Missoula Businesswomen's Network events.
Tools
Facebook Insights ■ Twitter ■ Facebook ■ LinkedIn ■ Google+ ■ Google Analytics ■ HTML ■ SSH ■ Automated Social Media
Integration ■ Search Engine Optimization ■ Hootsuite ■ Customer Value Management ■ Social Media Monthly ■ Website
Magazine ■ Mashable ■ HubSpot ■ Oktopost ■ SocialBro ■ SEO Profiler ■ Sprout Social ■ Lean Startup methodology
Education
Master's of Business Administration
Bachelor of Arts in Journalism
The University of Montana
Gonzaga University
Employment
StartupDigest
FullQuota fullquota.com
Modwest modwest.com
Groundswell Media Productions
groundswellmediaproductions.com
Montana Web Designers & Developer's
Association mtwda.org
Missoula Barcamp missoulabarcamp.org
Volunteer Montana – AmeriCorps
Program
Curator
Social Engagement Strategist
Customer Engagement Manager
Social Media Assistant | Business Manager | Editor
Co-Founder | Director
Co-Planner
Team Leader
What People Say
“Jennifer is incredibly knowledgeable of the social media community management space. She knows the ins and outs of her niche and offers great
strategies for achieving tough goals. She's also great at keeping on top of projects down to the last detail, and working with other team members to ensure
that projects are completed on time.” Bailey Bliss, Marketing Coordinator at Fullquota
“Jennifer is a key player. Her social media strategic aptitude shows in her depth of knowledge on the topic. From building lively engaging communities,
to connecting with some of the top movers and shakers in any industry, Jennifer knows how to get individuals and businesses connected into this new world
of social networking.” Mark Mathson, Founder & President of Inbound Reach
“Jenn has been instrumental in helping Modwest keep an eye on the external environment, taking advantage of opportunities along the way, and
informing management of opportunities they would normally miss. She has kept abreast of new tools and approaches in social media. She has made many
suggestions and changes to improve processes and help Modwest and has consistently worked on improving our tactics and workflows. The Kordupleski
process was a great example of Jenn's ability to be methodical and reactive to result data. Jenn is friendly, helpful, and professional with customers.”
Steven Sundheim, Former Owner and Founder, Modwest, Inc.
“As founder of Missoula BarCamp - having Jennifer on the team was an essential part of growing the event from 18 the first year when I managed it by
myself, to 36 the second year where Jennifer and her husband Nathan helped out during the event, to 100 registrants last year when they were a core part of
the organizing team. Jennifer brought excellent planning skills through her use of the expectations and agreements workshop in the early planning
phases, and was diligent and thorough in the management of the finances for the event as well as many managing many of the details of the event. I was
very grateful to have her involved.” Harold Shinsato, Senior Programmer, SAP BusinessObjects
"Jennifer is an integral part of the Missoula tech community. I appreciate all the effort she puts in to connecting people around technology. I enjoy the
Montana Web Designers & Developers Association group here on LinkedIn as well as MissoulaBar Camp and the MT Programmers on meetup.com.
Jennifer is a key part of all this. She's a great communicator and genuinely nice person." Lance Fischer, .NET Web Developer