Jennifer Burke AIIP18 25 marketing tools in 45 minutes
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Jennifer Burke presents well more than 25 top marketing and business productivity tools and work hacks for fellow small business owners, info pros, info-entrepreneurs at the AIIP18 conference. You're sure to find at least 1 cool new tool to try out in your business today. Based on her popular webinar series at MarketingToolTalk.com and past presentations at library events such as Computers in Libraries.
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Jennifer Burke AIIP18 25 marketing tools in 45 minutes
- 1. Work Hacks: 25+ Tools in 40 Minutes TOOLS FOR CREATING, ORGANIZING, SIMPLIFYING, AND BOOSTING YOUR BIZ + MARKETING Jennifer Burke of IntelliCraft Research LLC
- 3. But … we can’t cover ALL of those Sadly. But … probably more than 25. You want more info on these + more? Head over to my site http://bit.ly/IntelliCraftTools http://bit.ly/AIIP18Tools
- 4. What Will I Show You Today? • 1 FAVE TOOL • 1 LIKELY NEW TO YOU • 1 EXPLORE MORE
- 5. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC My Personal MUST Haves Canva * [Design] Hootsuite AND Buffer … AND MissingLettr* [Social Media] Coolors and 0 to 255 [Design] UnSplash, Pixabay, and Pond5 [Images] Biteable* [Video] Trello [Projects] Typeform [Surveys] Zoom* [Communications+] AWeber* [Email marketing] * I have paid versions
- 6. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC What Kind of Tools? Productivity Planning/Projects Communications Research Social Media – Management, Metrics + Monitoring Design – Graphics for non-designers colors, typography, Images – How to edit, Where to find Video (and audio)
- 9. Ready?
- 10. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Few Quick Hacks Coffee. Or tea. Find your morning ritual and your power source. Schedule everything, including the work of marketing, running your biz. Plan more realistically – we overestimate how quickly we can do things. Do the money-maker tasks 1st. Try for 3/day Stop the Pavlovian response to email! (same for social media) Do weekly brain dumps Delegate, outsource – find a VA for certain tasks Leave your office! Go work somewhere else Learn to gracefully – and FIRMLY – say ‘No’
- 12. Fantastical calendar app I use Feedly many times a day – it’s how I get news.
- 13. Other Time Mngmt: Harvest, 17Hats, TimeSheet, PayDirt, Eggtimer, Tsheets, Timely, WorkTimePro, TimeLogger
- 19. https://zoom.us/
- 21. Design – Let’s make it all look good Others in Category:
- 22. Facebook Post Twitter Blog Post Title Possible with ‘Magic Resize’ option in Canva for Work ($)
- 23. Canva’s Infographics Templates Learn Design at: https://www.canva.com/learn/design/ Canva’s Book Cover Templates
- 24. Hit Spacebar -> new color suggestion PDF of my brand’s colors in HEX, RGB, CMYK
- 26. Image– Editing Others in Category: Gimp Inkscape snapseed
- 27. Gim p Gimp opens/edits photos Gimp opens/edits SVGs
- 28. Images– Where to find UnSplash Others in Category:
- 29. Unsplash Search for ‘books’ Unsplash license in the same spirit as the CC-0 License = free to use for any purpose, do NOT need to seek permission nor provide attribution
- 30. IGNORE TOP ROW – these are ads for for-pay royaltry-free stock (Shutterstock) All images and videos on Pixabay are released under the Creative Commons CC0.
- 31. https://www.flickr.com/photos/wo cintechchat Photo by WoCinTech Chat CC BY 2.0
- 35. UWW Andersen Library Relaxathon Video AIIP 18 Top 10 Reasons Attend https://youtu.be/KG6CsSEeu_s
- 37. Lets you show comments, questions, links in lower third
- 39. Still with me? What’s your fave so far? Tweet it to me @theinfohound #AIIP18 #ToolTalk
- 40. Social Media – Management Others in Category:
- 43. ‘Create strategic, automated campaigns for your blog posts that drive traffic for an entire year’
- 45. Social Media – Monitoring, Metrics Others in Category:
- 46. Tracking stats for my most used short link: bit.ly/ToolTalkReg
- 52. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Other Tools LastPass NordVPN Grammarly Malware Bytes VLC Media Player Dropbox Google Drive
- 53. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Whew! Next Tool Talk – May 10 Content Calendars bit.ly/ToolTalkReg
- 54. Jennifer Burke, IntelliCraft Research LLC Jburke@intellicraftresearch.com www.intellicraftresearch.com/blog www.marketingtooltalk.com Free 30-45 min webinars, 2nd Thurs 1pm ET @theinfohound Contact Me for More!
Editor's Notes
- DO NOT Try to copy all these down! Don’t try to write everything down. You get these slides. Plus a handout with the URLs for the top tools mentioned today. Yes, I really have checked out all these tools and use many of them. Or used one and now use another instead … And if you want more, or there’s a tool I don’t show in depth today – I do monthly lunch-n-learn webinars (Tool Talks) on 2nd Thursday of the month, 1pm ET. MarketingToolTalk.com
- Plus I’ve covered more in MLS columns, on my blog, and in my new, free monthly webinars.
- Following the format of the FREE monthly webinars I’ve given for past 15+ months (free in exchange for an email signup – that’s called lead generation folks). Many of these also come from columns I’ve written for InfoToday bi-monthly since 2016 I’ll point out at least 1 of my fave tools in several key marketing areas/categories I’ll try to show at least 1 tool per category that you probably haven’t heard of or used much for library marketing/communications I’ll aim for 1 tool that I’ve been exploring recently – explore with me!
- These are the tools I use daily or multiple times per week. Tools I subscribe to, even pay for pro accounts for because they are truly worth it, good value. Paid/Premium versions of: Canva, Animoto, Biteable, Snagit, Zoom, MissingLettr PicMonkey – off the list from a year ago after they went all paid. Meh. I used to have Windows Movie Maker on here – it’s still the hands down easiest video editor ever invented – but Microsoft killed it with a few Win10 patches and updates last year. AND YT killed their free editor. I’ve spent months trying to find something free and just as easy – meh.
- Plus LastPass password manager, my cords/charger go wrap, adding NordVPN soon
- Which Topic of Tools/Apps Would You Most Like to See Today? https://www.polleverywhere.com/multiple_choice_polls/9pfbK5O8zq3MSk8
- Poll Title: Which Topic of Tools/Apps Would You Most Like to See Today? https://www.polleverywhere.com/multiple_choice_polls/9pfbK5O8zq3MSk8
- That’s from MemeGenerator.net I did a whole webinar on creating, searching meme images back in December
- Dark chocolate is also a good pick me up- and it’s generally considered ‘ok’ on the health scale! Scheduling time for yourself, your biz - set reminders, block time out on your actual calendar – I have recurring appts for things like writing emails, doing 1:1 follow-ups, admin time Plan realistically –use a time tracking tool like I’ll show you to help get better sense of how long you actually spend doing X, Y, Z Email – turn off notifications, no more dings or badges on icons; set aside time 3x/day when for 15 min you check, 15 min respond – MAX; eg 10, 1, 4 Brain dump – get it all out of your head, down on literal paper – every idea, possible task, opportunity – don’t sort then, just get out Outsourcing – we think we can’t afford to pay someone else to work for us, but we cost ourselves $$ and precious time doing repetitive tasks, tasks we don’t like, stuff we aren’t great at, when could be doing the bigger picture and our money-making tasks -eg. Hire someone to create social media graphics, hire someone to schedule your social media, hire for blog post research or writing, hire for bookkeeping – there are VAs for everything, every price point Leave your office – get a change of scenery once a week – coffee shops (don’t forget to buy a coffee), libraries, hotels, parks
- Fave - Evernote and Trello I’m on a virtual, spread-across North America team in our 3rd yr of planning a national conference, via Trello I use it for my own content planning, goal tracking , a Mastermind/Accountability group I’m in I can’t live without Feedly – it’s my every morning and every night news source; where I grab library and marketing stories to share right to Hootsuite, Buffer or Twitter Pocket – started using yrs ago when it was Read Later – combo bookmarking, notes, tagging New to You – Asana, maybe Trello, definitely Zoho Exploring – Slack; plus someof the Pomodoro apps, like Pomotodo https://www.boomeranggmail.com/
- Plus where I save articles to Tweet, add to blog posts
- Fave - Trello I’m on a virtual, spread-across North America team in our 4th yr of planning a national conference, via Trello I use it for my own content planning, goal tracking , a Mastermind/Accountability group I’m in For LMCC18 we have a new chair who requested we use Basecamp – so we’re giving it a try! New to You – Asana, maybe Trello, definitely Zoho Zoho Projects = has free plan for 1 project/mo; Std = $25/mo Asana = free to use for teams up to 15; Asana Premium = $9.99/mo Exploring – Basecamp
- Free
- Experimenting with Basecamp for LMCC 2018 at request of new chair – got a nonprofit discounted rate Basecamp2 = $20/month, 3GB data, up to 10 projects/month
- Zoom – first introduced to it in 2015 by former AIIP board member Charlene Burke – I used free for a while, I’ve happily paid my $15/mo for last year and I use it multiple times per week.
- FREE plan = unlimited 1:1 calls or meetings, up to 40 minutes for group, any party screen sharing, simultaneous screen share iOS app $15/mo = unlimited for all, scheduling; more feature controls, reporting, custom meeting ID, cloud storage, breakout rooms virtual whiteboard
- Loom – extension add to Chrome – FREE – video screen capture; can send, embed in Gmail, connects with Slack Do voice-over PPT/Google Slides video Use for training, product feedback or audits, send updates to a VA, updates to clients, team announcements, customer onboarding – better and quicker than forms or emails
- Fave(s) Raise hands – who knows about or already uses Canva? Yay! I admit I’m a Canva-vangelist … was one of first 30k beta users – one of few tools I happily pay for – bargain. Yes, I also have PhotoShop (got it AFTER Canva, use it rarely), Gimp, Inkscape. End Awful Flyer Syndrome – get Canva [want an alternative – check out Adobe Spark] New to You – Coolors (color palette generator, 0to255 – shows tints, hues and hex codes for any color Exploring – Font Pair – I wanted to ‘rebrand’ and choose complementary fonts for all my reports; Font Awesome – I want to add this CSS to my website so I can use icons, other fonts – not need to ‘load’ anything Fave – still probably Canva – esp since they added more chart and infographic elements; one you know, Piktochart New to You – Quotes Cover – simplest tool ever for making those viral text + photo things that everyone shares all over FB Exploring – Easelly - just signed up (I’ve known about Piktochart for years) Others inc: WordSwag, Tagxedo (word clouds) Infogr.am – limited free; Visual.ly – infographic and design marketplace Ripl – take image, add text, icons – turn to animated social media post using their templates; Free and Pro mobile app
- Canva for Work - $119 paid annually Magic Wand by John O'Shea from the Noun Project
- Easel.ly - Free acct = 60 images, 10 fonts, limited templates. Paid acct = 600k+ images, more fonts, upload own images,upload fonts, download your projects, and get many more templates. $3/mo - no, that's not a typo Piktochart - Paid plans = more templates, add your own images, download higher res, remove their logo (start at $15/mo)
- I own/have more image editing software than I know what to do with! Probably b/c I’m a serious side photographer – have been since a kid. I spent weekend this winter in LightRoom BootCamp. I’ve taken PhotoShop classes. And some days I still do quick tweaks for a pic in Windows Photo app or even PowerPoint. Or I tweak photos when I upload to Canva New to You – Gimp, Pixlr Exploring – I’m playing more with PS and LR, apps on my phone. Now that I know more about PS, maybe I can ditch it and just use Gimp!
- We all need photos. I love photography. I try to take and use my own photos whenever possible – recommend the same. But not always possible – or you need a conceptual image – NOW. But I also hate generic, bad, boring stock. So I rarely use - Big name royalty free stock photo houses: Shutterstock, iStock, Getty, 123RF, Deposit Photo Other photo sites: MorgueFile (they require that you adapt, change the photo/file in some way, most people seem to ignore this), Faves – I have Pixabay and UnSplash pinned to my desktop and Firefox. I use them daily. New to You – video stock; I love how much cheaper good quality video clips are. I really like that Pond5 sends me a free high res, HD clip every week. Exploring - SuperFamous, New Old Stock, Public Domain Pictures.net, PicJumbo, StockSnap, StockPic
- Unsplash “Gifted by the world’s most generous community of photographers” – photo site created by photographers – has a distinct look/feel/aesthetic style – a low contrast, de-saturated, lo-fi style in the same spirit as the CC-0 License - not include the right to compile photos All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated when possible. Subscribe to Death to Stock newsletter – get 10 pack, curated on a theme each month
- CC0 - they may be used freely for almost any purpose - even commercially and in printed format. Attribution is appreciated, but not required.
- Royalty-free stock video clips as low as $20 Join email list, get a free clip each week (their choice)
- Fave – Animoto I have done so many projects for libraries, nonprofit orgs, family, myself with Animoto – another tool I DO pay for. New to You – Biteable, Handbrake - maybe Audacity Biteable – animated scenes you edit, custom colors, rearrange; easy and fun Handbrake – because video files are huge and you can’t just stick 250MB files up on Facebook or YouTube Audacity – free, open-source audio recording and editing software to download; record a voice-over, add it to a PPT = video; clean up recording before adding to video clips in an editor Exploring – WeVideo, Freemake -I have video editing software (multiple programs, free and paid) but I’m playing more with WeVideo bc in the cloud and a good alternative to teach -Freemake looks like much simpler version of Handbrake
- BeLive.TV - free plan = 20 min broadcast, 2x/week Paid $12/mo – share photos, custom logo, branded colors, talk show format, 16 live shows per month – NO screen sharing ($20mo)
- Hands up – who is already using Buffer or Hootsuite – or both? (Me!) Good – I don’t have to show you the guts inside those. I do recommend you START with those for managing your social media accounts – esp since each has good free options and the paid ver don’t break the budget. New to you – Social JukeBox One(s) to Explore – I’ve had a recent trial of CoSchedule –after being on their list for years. I have a social media consultant friend who swears by Sprout Social.
- Use Free Buffer plan Paid/Pro plan = $15/month 8 social profiles, 100 posts per social account, bit/ly links, calendar scheduling, RSS integrations
- I have used the Free plan for years – yes, more limitations now than when I started. If I had to pay … not sure I’d stick with Hootsuite or go elsewhere Free = 3 social profiles, limited to 30 scheduled posts (over any time period), must upload or copy text 1 post a time (Bulk upload in paid plan), basic analytics Paid plans start at $19/month, unlimited scheduling, 10 social profiles, RSS integrations, bulk scheduling, real-time analytics
- MissingLettr – using AI to pull content from blog posts, automatically creates quotes, text for a social media post, uses your branding and colors to create graphics to accompany the post – and creates a schedule to drip out promotion for your content spread over 1 year – at intervals it’s determined work – but you can choose to keep, edit, or delete any part of the campaign before it ever goes out. Human review is mandatory. currently support Facebook, Twitter, LinkedIn and Google+. Pinterest is coming Pricing - gotta be honest, I picked this up on a SWEET AppSumo deal last year and paid <$50 for a lifetime Small TEam plan – no recurring fees. [gives me more than I can use! Unlimited websites, 10 new campaigns per WEEK, 25 social profiles, 1 team member] Regular pricing – FREE plan has 1 social account, 2 new campaigns each month; paid Personal Plan = $15/month for 2 websites, 4 social profiles, 4 new campaigns per WEEK https://missinglettr.com/?ac=zvdD0FHp&utm_source=affiliate
- For planning Instagram posts, able to plan out hashtags and mass upload all hashtags – only learned of this last week from Ken when he was guest on my webinar for Instagram
- Fave(s) - Everyone knows Bit.ly, right? [link shortener plus tracker – gets stats on use of that link] Manage Flitter – but even then I only use it every 2 months or so. New to You – When I hit a wall or need to scope out hot content topics to work on – BuzzSumo. Free version is limited, but cool. bY seeing what is already popular and widely shared – figure out a way to do something similar, put own spin on it, take it a notch further. Can even mention the original article in yours – piggyback. [Hotjar – what it does – heatmaps – showing where on your webpages your visitors are really looking, clicking] Exploring – Audiense -- I wanted to redo schedules for when I post on social media, send emails – so in addition to some other tools, I used this in Jan/Feb to see best times for ME, those interact with me. Audiense also gives similar stats for Instagram – and I know it can be hard getting good insights on Instagram. Also check out FollowerWonk, Tweriod for similar stats.
- Fave + maybe New to You – Typeform - if you want surveys, forms, polls that look WAY better than SurveyMonkey or Google Forms Exploring – PollEverywhere – let’s test it out now!
- Like in 2 weeks or so at next Tool Talk Webinar – check out the page to signup for notification of next upcoming webinar. Or email me, Tweet at me if you have a tool you want me to talk about or you want to be a guest to talk your fave tools