Learn a new product development.

2. JDN’s Paratha Taste aisa jo har mann ko bhaye….

3. Key purchase Criteria Relative Importance Weightage (a) Performance Rating Rating difference Weighted Rating difference (b) JDN’s Paratha (c) Others Paratha 1.Product Criteria Ingredients Used 0.2 7.9 7.5 0.4 0.08 Shape 0.1 8.2 8.1 0.1 0.01 Taste 0.2 7.7 5.2 2.5 0.5 Weight 0.05 6.8 6.5 0.3 0.015 Freshness 0.1 8.3 7.6 0.7 0.07 2.Service Criteria Availability 0.15 7.3 6.2 1.1 0.165 Brand Image 0.15 7.8 6.7 1.1 0.165 Packaging 0.05 8.1 6.9 1.2 0.06 Sum of Weight 1 7.7625 6.8375 0.925 0.925

7. Assumed Features Expected Features Delighting Features + ve - ve Insufficient Features (Low Quantity) Sufficient Features (HighQuantity)

12. R2 R2 R2 R1 R1 R1 R1 R1 R1 R1 R1 R1 R2 Family Pack Rs.200/- only Rs.50 off Awareness / Familiarity Information regarding F/A benefit Formation of Image personality about brand Feelings associated with brand Formation of Linkages with experts / Peers and group norms. Healthy incentives promotion to excite customers into buying product Purchase Behavior

14. Thank You * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *