JBoss presentation 2003 11 for matrix

Professional Open Source

JBoss
The Safe Choice

Marc Fleury – marc.fleury@jboss.org
Bob Bickel – bob.bickel@jboss.org
Daniel Fleury – daniel@jboss.org

© JBoss Group, 2003. 09/02/12

JBoss Group Mission

Mission
To provide the highest quality service for the highest
quality server

Strategy
Execute on the “Professional Open Source” model

2
© JBoss Group, 2003.

Agenda - Part 1

JBoss, the product
– JBoss history
– JBoss success in numbers
– JBoss reasons for success
– The competition
– What people say
– JBoss Expansion
– J2EE certification
– JBoss 4.0 overview

3

Market Demand & JBoss Product Evolution

• O/R Mapping
• Portal
• Byte Code Manipulation
• …

Aspects, J2EE 1.4

Clustering, Tomcat, Web Services

Microkernel, JMX, J2EE API’s
Application Server
EJB

1.0 2.0 3.0 3.2 4.0 JBoss Version

4
D


JBoss Success

• A large community
– 2 million downloads in 2002, en route to 3M in 2003
– 25,000 documentation sets sold in spite of proliferation of download sites
– 500 contributors over time, 10 core (JBoss Group)
• A standard in the market: #1 in development
– TogetherSoft survey: 42% use JBoss
• A standard in the market: #1 in OEM
– Analyst private communication
• A standard in the market: # 3 in production
– SDTimes survey: 15% in 2002, 25% est.2003
– JDJ survey: 70% of users go to Deployment.

5

JBoss Success

• Awards
– JavaWorld Editors’Choice Award as best Java Application Server in 2002 (beating
BEA and IBM)

• Production Deployment Community
– Accenture, AMD, American, Fidelity, Arch Wireless, BASF, Best
Western, Boeing, BuyMedia, California ISO, Computer Associates,
Compuware, CTI, Corporate Express, Deloitte & Touche, Dow Jones
Indexes, EA Games - Sims Online, GM, GetThere.com, Hitachi Data
Systems, Hewlett Packard, Intuit, LastMinuteTravel.com, LeapFrog,
Lesson Lab, Lion Bio Sciences, McDonalds, McKesson, MCI, Mitre,
DISA-DARPA, Moody’s, Motorola Mobility, Natal Leisure Group New
York Court Administration, Nextance, Nielsen Media Research, Nortel
Networks, Nuasis, Playboy.com, Primus, Sabre – GetThere, Sagamor
Hill, Schlumberger, Siemens, QAD, U.S. Department of State, Veritas,
Verisign, WebMethods, Wells Fargo

6

JBoss Success Reasons

• Open Source Quality
– Stable, High Quality, Open Source Q&A feedback
– High Performance
– Free, Open Source – LGPL (no need for source escrow!)
– Developers love the functionality
– Cult status with developers

• Fully supported by JBoss Group
– JBoss Group drives innovation
– JBoss Group provides customers a safety net and support
– Customers are moving from Development to Deployment
• Word of mouth in a large installed base
– IBM, BEA are bloated, pricy, and arrogant

7

Siemens

• Since 1999, Siemens developed a set
of more than 30 applications to handle
their human resources management:
– Employees time sheet,
– employees stock options,
– travel expenses,
– personal processus,
– employees compensations,
– Stock quotes, etc.
• Today, these applications are used
worldwide by all 120,000 Siemens
employees, generating more than
550’000 Web sessions per month.

8

JBoss: what people say

“MCI’s thousand-plus network engineers monitor their
network…The application ran for several years on a
commercial application server…but over time ‘we grew
increasingly dissatisfied with our commercial vendor, for
lots of reasons, including support, product quality and
license restrictions….JBoss has been rock-solid and I
don’t think our users are aware anything has changed.’”
» -Chief Information Network, March 2003

9

JBoss Reviews

The JBoss Application Server is a full-featured, J2EE app
server with robust EJB support. – JavaPro Magazine -
http://www.devx.com/gethelpon/10MinuteSolution/16639

http://www.infoworld.com/article/03/07/25/29TCjboss_1.htm
l
10

JBoss Expands

• JBoss recruits top talent and top projects
– Hibernate (persistence engine)
– Tomcat 5 (Servlet engine)
– JGroups – JavaGroups (groups communication)
– Nukes (PostNukes portal)
• Increase technology footprint
– through “integration/acquisition”
– Employ the lead developers

11

J2EE Update

• JBoss includes a clean room implementation of the J2EE
Specification
• “Sun, JBoss Bury Hatchet” – JBoss will be J2EE
Certified
• Founders Program
– Borland, Intel, Iona, Schlumberger/SEMA, Sonic, Unisys,
webMethods agree to provide assistance to JBoss for
certification.

12

JBoss 4.0 Architectural overview

• Microkernel design
– Independent cycling and loading
• Hot Deployment of services and applications
– Unified ClassLoaders, total Class visibility/cyclability
– Service Archives (SARs) for easy configuration and net deployment
• AOP Services
– Persistence, cache, transactions, acidity, remoteness, security
– Orthogonal aspects weaved in at run time under the objects
– In use in JBoss since 2.x series
– Generalized for public AOP consumption in the JBoss 4.x series
– NO COMPILER, FULL DYNAMIC DESIGN (byte code engineering)

• With the introduction of a full-scale aspect oriented programming
(AOP) framework, JBoss 4.0 brings high-level J2EE functionality,
without J2EE complexity, to architects and J2SE developers.

13

A call on A remoted (SOAP),
Java object Transactional and
With no Secure Java object A clustered, monitored
Interception a.k.a a WebService Custom security EJB
(J2SE
Simple java)

Application layer A remoted (RMI),
A clustered,
Secure, transacted,
Remoted (one-way),
Cached and persisted
Monitored and
Java object
Persistent
a.k.a an EJB
Java object

Aspect layer

Clustering Transaction Persistence Monitoring
Service layer

Custom
Remote Cache
Security Security
Invokers

Microkernel layer JBOSS MICROKERNEL (JMX)
14

WEB/SESSIONS MODEL DATA

J2SE application (simple java)

JBoss makes J2SE (simple java) look like J2EE
Clustered Cache
Remote webservice Cached model Persistent data
Secure configuration
access

Transacted
Acid sessions Monitor Monitor
data time
Model time
(dynamic insertion)
Application layer

Aspect layer

Service layer
Remote
Clustering Security Transaction ACID Cache Monitoring Persistence
Invokers

Microkernel layer
JBoss Microkernel (JMX) 15

Agenda – Part 2

• JBoss, the company
– Overview
– Offering history
– Signed customers
– Business model
– Services details
– What a customer says
– Professional open source
– Production support details
– TCO analysis
– JBoss Authorized Service Partners

16

JBoss Group Overview

• Professional Open Source
– The company behind JBoss
• Marc Fleury, Scott Stark Founders
• Key Contributors only (“Committers”)
• Own the Hosting Servers & Manage the CVS
• Coordinate the Community
• PURE Services play
• Training
• Documentation
• Development Support/Consulting
• 24X7 Production Support
• Manpower:
– Employees: 2(‘01), 7(‘02), 25(‘03)
• Profitable, self-funded “pay as you grow” strategy

17

Market Demand & JBoss Offering

Channel Enablement

Production Support

Developer Support
JBoss Group’s
Consulting Professional Open Source
Documentation
Training JBoss Group 1.0
Small Consultancy

10/00 6/01 1/02 9/02 9/03

18

CUSTOMERS (the tip of the iceberg)

19

JBoss Business Model

• JBoss == JBoss Group
• Professional Open Source
• Sell Services Directly and through Channel
• Low cost of Marketing due to leverage of Open Source
• Low cost of Sales due to Channel and phone sales
model
• Support is scalable, renewable revenue stream
– JBoss Group has lock on Support Market for JBoss because of
direct channel to committers
• Monetize large installed base

20

JBoss Group Services

• Documentation (From $10 to $100)
– Directly from the developers
– Subscription for continuous updating
– ~25,000 subscribers

• Training: open-enrollment ($3000/person) and onsite ($3800/day)
– Introduction to JBoss
– Advanced JBoss
– JBoss Administration
– JBoss Weekend (“Bootcamp”) - $795

• Consulting/Development Support (from $ 5,000 to $ 350,000)
– An array of offerings from 20 hours to annual contracts

• Support (from $8,000 to $250,000)
– Production Support,
• 24X7
• Based on Deployed Applications
• Escalation to JBoss Committer

21

JBoss Group Customers

“JBoss Group’s people are super-smart and could help us
at the technical level we needed without us having to
work our way through levels of support staff. Compared
with our old vendor, we get great support for relatively
low cost.”
Jerry Shifrin, senior engineer, network
management group, MCI (formerly WorldCom)

22


• The Safe Choice
– 24 X 7 Production Support
– JASP Partners
– Indemnification
– J2EE Certification

23


• Revenue from Services
– Back Office model with EXPERTS (5% utilization)
– Focus on quality of service as sole source of income
• Attract & Retain Top Developers
– Paid Open Source Development, boost to projects
– 50/50 Model of developing and delivering services to customers
• Commercial Quality Code
– Control over the quality of source, dedicated resources
• JBoss Group, the best support for JBoss
– Direct and unique chain of control in open source:
Support → Bug Fix → Next Version
• Expand Services offering
– Include support for Tomcat, hibernate and JavaGroup (JGroups)

24

New JBoss Production Support

PRODUCTION
PRODUCTION 12 PRODUCTION 2
TRIAL

Base price per year $8,000 $25,000 $40,000
Number of named applications
1 4 4
included in base price
Price per additional named
$8,000 $6,250 $10,000
application
Target response time for production
24 hours 12 hours 2 hours
problems
$250/hour
Price for on-site production support – –
(min. 2 days)
Development support included at no
additional charge
Price for additional 10 hours of
$2,000 $2,000 $2,000
development support
Target response time for
development problems
15% for 3-year term
Available discounts –
25% for 3-year prepayment

25

JBoss Group Value Proposition: 3 Year TCO Analysis

BEA Weblogic
Zero TCO JBoss JBoss w/ Support
Platform 7.0
COST COMPARISON
Extended Extended Extended
List Price List Price List Price
Cost Cost Cost
Platform
Developer IDE Open Open
$0 $0 Edition = $24’000
Licenses (40) Source Source
$599/seat
Production $17’000/C
$0 $0 $0 $0 $1’700’000
Licenses (100) PU
Production
$0
Support 25% of list
Production and Companies that
starting at price for
Development leverage our software $300’000 $850’000
$8’000 years 2
Support are not required to
annually and 3
purchase support
per project
Three (3) years Total
$0 $300’000 $2’554’000
Cost of Ownership

26

JBoss Authorized Service Partner (JASP)

• New Program, reselling and profit sharing
• Expand Partnerships & Channel
– ISV and OEM
– Systems Integrators
– Systems Vendors

• “Scott Devens, vice president of Iona's products business unit, told eADT that he expects JBoss
to quickly make his firm a stronger competitor against J2EE app server leaders like BEA Systems
and IBM. The open-source server immediately becomes Iona's primary J2EE offering.” -
http://www.adtmag.com/article.asp?id=8508

• Partner does 1st / 2nd line JBoss does 3rd line
• Targets
– Software Bundling/OEM
– Resell Services

27

Summary Financials

28

Financials

29

JBoss Group Mission

Mission
To provide the highest quality service for the highest
quality server

Strategy
Execute on the “Professional Open Source” model

30

User and Analyst Quotes

• Appendix – User and Analyst Quotes

31

JBoss Users

• “It didn't take long to figure out that JBoss had everything we needed and then
some. JBoss is 100 percent pure Java and has an HTTP 1.1 Web server, hot
deploys, clustering, JMX, and more JBoss allowed us to take our existing Servlets
running under Tomcat and run them under JBoss. We started taking advantage of the
available J2EE features immediately by tossing DBConnectionManager and using
JNDI for DataSources and JavaMail. JBoss and our applications can be deployed
to Windows 2000 Server, Linux and AS/400.” - Steve Goldsmith, Application
Software Development Supervisor at FCCI Insurance Group

• “When the company finally deployed its first EJB application, in December 2002, it
was running on JBoss, an open-source application server that competes with
platforms such as BEA Systems' WebLogic and IBM's WebSphere.
That first application tracks order status in a variety of legacy systems, handling as
many as 75,000 transactions per hour, says Miller. Reliability and speed were
essential considerations. "We got a lot of benefits from taking our time—for instance,
the EJB 2.0 spec matured a lot," he says. JBoss improved too and added such
enterprise-friendly features as support for clustered servers. Corporate Express, a $5
billion company, now has six EJB applications in production, all running on JBoss.”
CIO Magazine, April, 2003

32

JBoss Users

• “When we needed additional licenses to scale up our online trading
platform, BEA was going to cost more than $500,000. That’s when we
decided to increase our usage of JBoss; we could deploy as many instances
as we wanted.” (Energy Company quoted by Forrester Group April,
2003)

• “JBoss Group’s people are super-smart and could help us at the technical
level we needed without us having to work our way though levels of support
staff. Compared with our old vendor, we get great support for relatively low
cost.” (Telecom vendor quoted by Forrester Group April, 2003)

33

JBoss Users

• “March 14, 2003: WorldCom tosses out a commercial app server in favor of JBoss for a
key network application.
The application, written mostly in Java, helps WorldCom's thousand-plus network engineers monitor their
network, says Jerry Shifrin, a senior engineer in WorldCom's network management group. Those are the
folks responsible for handling any problems that may arise with WorldCom's giant network, which
stretches more than 95,000 miles long, and carries a significant amount of the world's Internet traffic.
The application ran for several years on a commercial application server - Shifrin won't say which one -- but
over time, says Shifrin, "we grew increasingly dissatisfied with our commercial vendor, for lots of
reasons, including support, product quality and license restrictions."
So about a year ago, Shifrin's group began experimenting with JBoss, porting its application to JBoss, and
running tests for performance, stability and scalability. "We were pretty satisfied with the results,"
says Shifrin.
They weren't the only ones who had to be convinced, however. WorldCom management had questions about
JBoss. "They wanted to know about security and support, and the risks of working with an open source
product," Shifrin recalls.
JBoss is newer than [open source products] Apache or Tomcat, says Shifrin, but it has a very good reputation
within the open source community, and there are a lot of people using it. "We were able to establish
that the risks were manageable, and if, for whatever reason, people stopped maintaining it, we could either
maintain it ourselves, or migrate to another product."
With management's approval, JBoss was put into production last December, running on a large Unix server. So
far, says Shifrin, "it's been rock solid, and I don't think our users are aware that anything has changed."
One change that Shifrin appreciates -- as much or more than the fact that JBoss is available at no cost -- is the
lack of licensing headaches. "If we wanted to move from a four-processor to an eight-processor machine
with the commercial app server," he says, "we had to go through a time consuming WorldCom procurement
cycle to upgrade the license. From my point of view, what's important is not that the software is free, it's that
we're free to use it as we like."
That has allowed Shifrin's team to set up JBoss installations at WorldCom data centers in several locations
around the country. “ - CIO Update - http://www.cioupdate.com/news/article.php/2109641

34

JBoss Users

• “With more than four million downloads since its inception, JBoss is
ready for prime time. What better time, then, to announce a strategic
alliance with integration specialists IONA Technologies?
• What the JBoss Group gets out of such a pact is the acceleration of
the adoption of the JBoss application server at a time when open
source is becoming an increasingly attractive option for enterprise
customers.
• What IONA gets is the opportunity to forge new enterprise-level
relationships within those organizations.
• As the IONA announcement accompanying the agreement puts it,
"The alliance offers [our] customers a compelling value proposition,
bringing together IONA's expertise in solving and supporting the
integration needs of the world's most complex and highly distributed
enterprise systems, with the industry's most popular open source
application server.“” – Java Developer Journal - http://www.sys-
con.com/story/?storyid=37845

35

JBoss Users

• “We at Nielsen Media Research (National IT division), had a 4
day intensive Advanced JBoss training. This was conducted by
Juha Lindfors, one of the core JBoss system developers and
trainers. This training was well received and based on the feedback
provided by the participants to me, every one enjoyed the sessions
and were able to learn many technical details and nuances using
JBoss and J2EE. The training material and hands-on exercises
were in-depth and excellent. As we currently use JBoss and plan
to continue to use in the near future for new development, this
training provided a lot of good, innovative ideas to architect and
develop applications that will be very easy to maintain and run
smoothly and fast on Production environments.” -
S.Satyamoorthy, Primary Architect, Nielsen Media Research

36

JBoss Users

• Comments from Users Interviewed by SG Cowen
– “Among the deployments we have done are 1) customers want
web presence, 2) they refuse to use MSFT technology, have the
skill sets to write Java, 3) cannot afford BEA or WebLogic.”
System Integrator
– “By using JBoss, we can save a lot of money by not having to
purchase the app server license.” Financial Services Company
– “We use JBoss when we have to deploy an application at a client
site and don’t want to spend money on a license. JBoss is the
best of the free application servers, making it the best choice.” –
Insurance Company
– “We used to have many WebLogic licenses but due to telecom
depression, budgets are tight, but demands for IT have not
diminished. Using open source is a good way to continue
development. J2EE assures portability.” Telco

37

JBoss Users

• “Norwegian Air Shuttle came to Conduct asking for help building a
system handling the day-to-day flight operations for customer
management and handling of booking data, enabling ticketless and
ticketed travel solutions. Being the mission critical system it is,
availability is a major factor, stability and performance but also
transactional integrity of processed data is key, therefore an EJB
platform was a natural choice.”
• “There was never any question regarding the choice of application
server. JBoss is the most flexible platform we have ever met
(compared with IBM Microsoft, BEA, etc.) and without the flexibility
within the EJB 2.0 spec and its implementation in JBoss we would
hardly have been able to deliver such a complex product within the
given timeframe.” – Conduct – Norwegian Systems Integrator

38

JBoss Users

• “We've been using JBoss for about 5 years now and we've always found it to be rock
solid. We've had experience with JBoss in various environments and also had
development experience with other application servers such as Haht, SilverStream,
BEA WebLogic and WebSphere. In terms of resource efficiency, ease of
deployment and support of rapid application development I rate JBoss at the top of
the list.
At Sony Singapore, we used JBoss to drive Citibank credit card transactions
because the Haht server could not interface with the JNI adapter from Citibank -
running on Sun Solaris.
At the Department of Education and Training, NSW we are running our
Response Tester application with JBoss on a True64 platform with Java 1.4.1 -
without a hiccup on the container.
We developed our FlexCorp framework around JBoss because we had access to
MBeans infrastructure well before other application servers and this was an important
feature for our development.
We chose JBoss because it is a solid, scalable EJB container. It is fast and we can
run it with less resources than other application servers. Our philosophy is about
simple and reliable IT solutions and JBoss is certainly compatible with our aims.
For us the JBoss choice was not a gamble, it was just sensible business practice.” –
April 19, 2003 – JBoss User Forum

39

JBoss Users

• “We recently finished installation and ATP of our product with a mobile operator. Needless to say how
demanding is the process of delivering a product to a mobile operator, preferring JBoss over the competitors
certainly was the right decision and helped achieving this goal. The Telco industry usually tends to accept
products that are based on "well known" brands. Trying to make it with JBoss was not trivial, but after proving
the overall delivered performance in the lab even the most prudent ones were convinced.” – July 15, 2003
– JBoss Newsforum
• “We have a production system now up and running with one site in Canada and 2 more coming up in the USA
and Europe in the next month.
All systems have web services that allow our users to view essential customer service CAD and business
information. It is quick and since it is all java we have written the code with complete unit testing using junit,
cactus and performance monitoring using jmeter.
Everything works great and makes my life much better now. Thanks jboss developers!” – June 14, 2003 –
JBoss Newsforum
• “As ISV, we have put our new Warehouse application into production for more customers using JBoss and
MySQL. We started with JBoss 2.2.2 and are now 3.2.1. The system has both Swing and some web clients for
status requests using JBoss EJBs (1.1) and Jetty. In production now from more than 2 year and everything is
running without problems.
All tested with other J2EE servers, at end JBoss was the best in performance and price.” - May 18, 2003 –
JBoss NewsForum
• “We convinced our boss to cancel the Weblogic maintenance agreement of over 80K per year and go with
JBoss. We have implemented 2 production apps. 1 external site is rolling out 4/1/2003 with SSH. All of this in
about 4 months time. Word is spreading in our organization and others are porting apps from Weblogic to
JBoss “ – March 5, 2003 – JBoss NewsForum

• “I have written applications on Weblogic, IPlanet, and JBoss. Frankly I will chose JBoss any day because I don't
have to turn around and tell my customer to spend a fortune on licensing (oh yeah and it works, IPlanet doesn't).”
- Bryan on JDJ Thread

• “I recently designed and implemented a general use Pub/Sub notification system for a LARGE company,
developed and deployed on JBoss 3.04 and Oracle 8i. It seems to me that JBoss is J2EE-compatible and
performant enough to be useful. And the price is right (even big public companies try to save money now and
then). The App. itself uses Stateless Session, Entity (CMP/CMR/CMT) and message-driven EJBs within JBoss.
All seemed to work pretty much as advertised.

Deployment on JBoss is especially sweet -- just drop in the EAR and go!
I say 'Keep up the good work' to the JBoss team!” -Matthew S. Ring (from The Server Side post) 40


Analysts

• “Open source solutions have reached a level of maturity where they can be seriously considered as an
operational part of an enterprise IT architecture… Linux, Apache, Samba, Struts, Tomcat, JBoss, Perl,
Mozilla, MySQL and other open source technologies are capabale of replacing closed source solutions in many
organizations… A full J2EE application server, JBoss is gaining adoption in some IT shops as a
replacement for BEA Weblogic, Websphere and the SunOne Application Server. The increasing interest in
JBoss is due to its ability to provide clustering support plus the fact that it includes JCA, JMX and CMP. It is a
modular architecture. Early users of JBoss are reporting transaction loads of over 100,000 transactions per day
(Note: per hour at places like Corporate Express).” Stacey Quandt, Giga/Forrester July 2003.

• “In conversations with customer panelists at the JBoss User Group, we were surprised by the mission critical
nature of apps in production on JBoss and by claims that performance was at least comparable to that
previously achieved by BEA.” – Credit Suisse First Boston Research report on BEA June 16, 2003

• “In a cost-cutting IT environment, JBoss Group is giving firms the confidence to migrate off its expensive
J2EE app servers… Customers told Forrester they use JBoss Group and the open source JBoss app server
because they offer: 1) Development and deployment freedom, 2) Better Support Services, 3) Access to the code.”
– Josh Walker, Forrester Group JBoss Group: Driving An Open Source App Server April, 2003.

• “"Open source tends to work well when the technology is relatively straightforward and simple," says Mark Driver,
research analyst at Gartner Group. Case in point: Apache dominates the Web server market because the
relevant standards are so well-established that commercial vendors can no longer differentiate their products
profitably. As the J2EE standard matures, Driver sees a similar shift happening in the application server
market.” CIO Magazine April 15, 2003

• “We attended the 2nd Annual JBoss Developer’s Conference. According to customers who presented, it appears
that most switched from BEA to JBoss with a few displacing IBM. Surprisingly, better support was cited as the
main reason for switching, as several customers expressed their satisfaction with the support from the JBoss
Group. Cost ranked as the second highest reason for switching.” Bank of American Securities, Robert Stimson,
June 19, 2003

• JBoss: Causing a Stir in the Application Server Market. JBoss is now entering the mainstream and shown by the
signing of an OEM contract with webMethods. This may be the start of a shower of similar arrangements, where
J2EE application and integration vendors choose to bundle the free JBoss product in preference to high priced
alternatives. – Ovum July 2003
41

JBoss presentation 2003 11 for matrix

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