Jim Bernard is a proven sales leader with over 15 years of experience leading high-performing sales teams and delivering results. He has a track record of increasing revenue, developing new sales strategies, and training sales representatives. Bernard is seeking a senior sales leadership position where he can utilize his strengths in strategic planning, team building, and operational excellence.

1. YOUR NAME | Page 1 of 5
 | 714.319.2270
 | jimwbernard@gmail.com
| www.linkedin.com/jimbernard2
A CATALYST FOR SALES & OPERATIONAL EXCELLENCE
executive summary
Proven ability to deliver results in competitive, fast paced environments. Proven track record leading companies ranging from early stage to Fortune 500 in industries that include telecommunications, cloud services and full integrated security. A visionary leader with a strong sense of urgency and focus. Extensive P&L responsibility managing operating budgets and driving annual revenue targets in excess of $12M. Adept working collaboratively and cross functionally to develop revenue and finance budgets, marketing plans, training and development programs as well as participation with M&A engagements. Interaction with Board of Directors and Wall Street analysts along with speaking engagements at numerous industry events and public education facilities.
critical skill set
professional employment history
Interface Systems | 2013-2014
Regional Sales Manager
Directly responsible for leading a sales team of 6-8 accounts executives. Recruited to
the organization to completely revamp their go to market strategy. Primarily focusing
on recurring monthly revenue as well as install revenue, our new sales strategy was
“disruptive selling” by bundling telecommunications, fire and full integrated security
to Enterprise and Commercial customers.
 Trained underperforming rep to go from 48% YTD to 188% YTD.
 #1 producing office out of 8 offices nationwide.
 Played a pivotal role in landing largest account for company - Taco Bell.
 Implemented 9 – Step Model Sales Call.
 Redesigned sales operational procedures to accommodate higher volume.
 Office went from 55% to plan to 211% to plan under my leadership.
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 Delivering On Revenue Objectives
 Proven Developer Of Sales Territories
 Trainer Of Managers/Directors
 Profit And Loss Responsibility
 Unquestioned Reputation For Integrity
 Public Speaker
 Create New Sales Operational Procedures
 Respected And Viewed As Catalyst
 Balance Strategic Initiatives
 Exceptional Interpersonal Skills
 Build High Performing Sales Teams
 Create New Sales Comp Plans
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ADT Fire & Security 2009-2012 Commercial Sales Manager
Responsible for developing and implementing business strategy and sales plans. Led a sales force of over 30+ direct outside security sales representatives that provided business security. Products included CCTV, Access Control, Burglar Alarms, AiPhone and fire monitoring solutions to residential & businesses from Los Angeles to South Orange County. Responsible for over one million dollars of recurring revenue for ADT.
 Presidents & Centurion Club Winner
 #2 highest producing sales office out of 133 offices nationwide
 Hired and trained 4 sales reps that went on to become Presidents Club winners
Diversified Protection Systems Inc 2008-2009
Vice President of Sales
Recruited to the organization to build and run entire sales department as well as implement programs that drive strong revenue growth. Responsible for entire sales force and helping to rebrand and re-position company to acquire new opportunities in the way of design, build and maintenance of critical facilities (computer rooms, evidence & forensic depts., museums, etc). Responsible for a $10MM budget. Clients included Disney, British Telecom and Main 321.
 Sold $1M JC Penny’s & $250K New Leaf Bio Account off a cold call with rep
 Brought sales revenue up from $10M to over $12M in one year
 Responsible for $12M sales budget
Telepacific Communications 2005-2006
Sales Manager
Recruited to the company to lead the sales department into a growth phase.
I directed all aspects of sales and marketing for the Anaheim location. Prior to joining MPower, the department was down to two sales representatives. I quickly staffed the department to 10 direct outside sales representatives and went from the #13 out of 13 office to the #2 office in less than one year. Contributed to the increased value of shareholder equity resulting in a 40% premium over a 90 day average share price which resulted in a successful sale to Telepacific.
 Brought up the sales team to #2 out of 13 sales teams in the region
 Averaged 100% to budget
 Presidents Club Winner for “Most Improved Sales Office”
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Bernard’s Retirement & Insurance Services 2000-2008
Vice President of Sales
Senior principal in a start up insurance and retirement services company focusing on school employees (Teachers & Principals) exclusively. Responsible for developing and implementing business strategy and sales plans. Led the efforts of two sales managers and over 100 sales people nationwide focusing on new 403(b) and life insurance business. Negotiated master agreement with two of the largest financial institutions in the country.
 Responsible for 1 Sales Director, 2 Sales Managers & 100 sales representatives
nationwide
 Focused on public employees (STERS/PERS) offering 403(b), annuities, health
and life insurance
 #1 agent 2 years in a row
 Negotiated 2 master agreements with 2major insurance companies, allowing
me to open my own office
 Hired, trained and led a sales force of over 100 self employed (1099) agents
education, accreditations and affiliations
Professional Sales and Management Courses: Fundamentals of Sales Management (AMA),
Coaching Your Sales team (AMA), S.P.I.N., Target Account Selling (TAS), John Maxwell Level 5
Leadership, Dale Carnegie, Zig Ziglar, Brian Tracy, Solution Selling, Conceptual Selling, Train the
Trainer by John Maxwell, Disruptive Selling Harvard Business Journal (HBJ) and many more.
Professional Accreditations: Edwards Fire Sales & Applications, Fundamentals of Sales
Management, Coaching Your Sales Team.
Certifications: NICET 1 (in progress)
Charities & Fund Raising: Children’s Hospital of Orange County, Make-A-Wish Foundation,
Cub Scouts, Girl Scouts and Horizon for Homeless Children.
solution expertise
ENTERPRISE SOFTWARE CRM SOFTWARE MULTIMEDIA SOFTWARE SOFTWARE MODELS HARDWARE
Cyber Security Salesforce.com Flash SaaS CCTV
eCommerce Microsoft Dynamics Photoshop Cloud Access Control
Bus. Process Mgmt (BPM) ACT System Integrator NVR/DVR
Network Security Goldmine Fire
Lead Generation GRYPHON Network Servers
Sales Genie HVAC
Audio / Video
Backup Power
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testimonies
‘Under Jim's leadership my sales increased 221% within 1 year. Jim has the ability to
put processes 2nd & people 1st! I am now a director of sales for a large window
company and Jim's leadership was one of the biggest reasons why I am now leading’
– Alicia Martinez, Sales Director, BRS
‘It is rare to find a sales manager that actually makes a difference in terms of increasing
sales productivity with his/her direct reports. Jim Bernard is one of those managers who
takes his years of savvy sales leadership to the field and along with his sales
people engages the prospective client and by example assesses needs, proposes
solutions and together with his direct reports closes the sale’
– Gene Tavianini, Sales Director at The Mortgage Coach
‘Jim is one of those rare managers who also naturally serves as an inspiring mentor for
the whole staff. Jim exhibits strong interpersonal skills and a unique capacity for
empathy’
– Randy Toma, Senior Security Consultant at Stanley Security Solutions
‘Jim has a proven track record as a Sales Manager of identifying goals, developing
strategy with specific action items to achieve those goals. A strong suit of Jim's is
that he demonstrates respect for his peers through positive communication and
encouragement to elicit high morale and a productive, interactive work environment’
– Mike Chapman, Telepacific
‘Jim is a great leader and would be best suited in a VP level or upper management
position because of his decision making and leadership style. He is a born leader’
– Dustin Reilich, Director of Municipal Development
‘I had the absolute pleasure of working with Jim during his time at ADT Security
Services. Jim brought tremendous leadership and passion to his role which positively
impacted the ADT Small Business segment in Southern California. Jim's vision,
commitment to customer excellence, and ability to hold his team accountable,
while still driving for success is outstanding. I highly recommend Jim, as his work
ethic and integrity are above reproach’
– Brian Willis, National Account Manager, Kwikset
Notes

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