2. Who we are
Straits Times, 28 February 2016
Mumbrella, 13 April 2016
Marketing Interactive, Jan 2015
Marketing Interactive,
Dec 2016
3. Event Concept & Management
Whether its an intimate media luncheon or big bang product launch
Right Hook Communications will conceptualize, develop and manage
your event from start to finish
Events include:
Launch of REITAS (Reits Association Singapore)
Azimuth Battle Tank Collection Media Event
Launch of Flabuless a new employee fitness program
Launch of Freeing SG
5. Strategic Overview
Personality-Centric Event-Centric Trend-Centric
Media events (product
launches, special events,
workshops)
Profiling company
spokespersons to media
(e.g, Business Owners)
Business news
Industry news
7. The Challenge
Tembusu Systems is a developer of next generation blockchain technology-
based wallet, TRUST. They went through rebranding from their previous
Bitcoin ATM business to become a blockchain solutions provider.
The Solution
Right Hook positioned Tembusu Systems as the market leader on blockchain
technology through their maturity from the previous business. They were
pitched for personality profiling interviews, as well as one-on-one demos were
organized for their pilot launch
The Results
Tembusu Systems received widespread coverage on their start-up success,
as well as awareness of their technology amongst the bitcoin community.
Branding stories were also covered due to RH turning the tide on the crisis
(Involvement with the Greek Financial Minister)
Our Clients
Tembusu Systems
9. Case Studies
Global Security Asia 2015
The Challenge
Right Hook was tasked to create awareness of GSA 2015 within a short lead time of 2 weeks.
Held once every two years GSA 2015 is regarded as the main conference and exhibition for
the defence community around the region
The Solution
Given the short time frame, Right Hook leveraged on the current ISIS threat at that point of
time to create discussion points for media stories. Apart from this, Right Hook also profile
some of the interesting exhibitors at the event to create further awareness
The Results
News of GSA 2015 was seen across all major media in Singapore including Channel
News Asia, Straits Times, Business Times, TODAY and even NHK Japan
12. The Challenge
Right Hook was tasked to carry out the events management and PR campaign
for the launch of REITAS in Singapore, a new body to oversee the reit industry
in Singapore.
The Solution
Right Hook had to conceptualise the event launch mechanics as well as the
entire PR campaign including facilitating interviews with key media and
pitching efforts.
The Results
News of REITAS was seen across all major business news in Singapore
including Channel News Asia, Straits Times, Business Times, TODAY and
Lianhe Zaobao
Case Studies
REITAS
14. The Challenge
International property developer Kingsland wanted to create awareness
around the launch of their new data centre which was a first time venture into
a new business market.
The Solution
Right Hook crafted the official press release and invited key tech and business
media down for the actual launch event for interviews with Kingsland
spokespersons. Right Hook also conducted tours with target media around the
new facility.
The Results
Media coverage was achieved in major local newspapers (Straits Times,
Business Times, Lianhe Zaobao) as well as other niche online news channels
focusing on data centre news.
Case Studies
Kingsland Data Centre
16. The Challenge
Rewardz is a corporate perks service provider with products emPerks and
Flabuless under their belt. They wanted to launch their new service Flabuless,
as well as continuously expand awareness of their services
The Solution
Right Hook crafted personalized pitches and organized one-on-one
personalized demo sessions with the media, as well as assisted in the launch
of the Flabuless app. Subsequently, RH also crafted content and pitched for
personality interviews to boost industry leadership
The Results
Rewardz received coverage from major news outlets on the launch of
Rewardz, as well as their success as young entrepreneurs. They received
substantial enquires due to the coverage as well.
Case Studies
Rewardz/Flabuless
19. Media Coverage
St Patrick’s Day Festival 2016
U-Weekly 5-page Feature
Seth Lui Online
NOW! Singapore
Thirsty Merlion
20. WESLEY GUNTER
PUBLIC RELATIONS DIRECTOR
Our People
• More than 13 years of experience in public relations and events
management in various PR agencies & private organisations.
• Wide portfolio of clients from various industries apart from F&B such
as Healthcare, Information Technology, Lifestyle and Education.
Some of the major projects and clients managed include The
Singapore Sun Festival, Kaplan Singapore, Australian High
Commission, SAE (School of Audio Engineering) and Moet
Hennessy Diageo
21. MARC BAKKER
MARKETING DIRECTOR
Our People
• Strategic communicator, integrated marketer and event specialist
with 19 years of experience in financial services and MICE.
• Elevated brands such as Suntec Singapore Convention &
Exhibition Centre, ING Asia Private Bank (now Bank of
Singapore) and ING Group to new heights by building unique
customer experiences and engaging clients across a multitude of
touchpoints and channels winning numerous awards in the
process. Key projects include www.eZonomics.com and winning
the UFI Operations Award 2015 for most innovative catering
concept for the exhibition industry.
22. DEBBIE PEREIRA
PR ACCOUNT MANAGER
Our People
• More than 6 years of public relations agency experience with an
extensive portfolio across various sectors, including retail, food &
beverage, hospitality, corporate, aviation and FMCG.
• Played an integral role in providing strategic counsel for
Singapore's largest integrated resort, Resorts World Sentosa, and
the driver behind a plethora of PR campaigns for familiar brands
such as iFly Singapore, Dove, TWG Tea, ITC Hotels, Hong Seh
Motors, One Farrer Hotel & Spa, British Airways/Qantas Airways,
The Entertainer Singapore and Unilever Food Solutions.
23. Let us help you!
Wesley Gunter | PR Director
wesley@righthook.com.sg
+65 9679 8574
