Jay Baer, Convince & Convert - Hug Your Haters
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If it feels like there are more complaints than ever – and that you’re spending more time and money dealing with negativity and backlash – you’re right. But the rise of customer complaints is actually an enormous opportunity, and haters aren’t your problem…ignoring them is. In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer will reveal brand-new, proprietary research into why and where your customers complain. Find out why you need to hug your haters and embrace complaints to keep your customers and grow your business.
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The document discusses the importance of responding to complaints and negative reviews from customers. It notes that failing to respond decreases customer advocacy by 37% and that answering complaints increases customer advocacy. It advocates "hugging your haters" by responding to every complaint on every channel every time, as this keeps existing customers and improves the customer experience. It provides tips for how to effectively respond, such as recognizing the other perspective, empathizing, and responding quickly, especially on social media where 40% of people expect a reply within an hour.Enterprise toronto june 11
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On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre
Session Description
While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.Growing Your Business Through the Voice of Your Customers
Search Google for “home improvement contractors” in your area. You’ll notice many who list customer service as one of their top attributes. Within a few clicks, reviews from their clients tell a completely different story--A huge red flag.
Ultimately, homeowners want to hire a remodeler whose credibility is strengthened by client testimonials. Without the voice of your customers, growing your business can be a nearly impossible challenge.
This presentation covers key strategies to leverage your client’s voice and ensure they are singing your company’s praises, including:
- Developing a more customer-centric company culture.
- Improving communication with clients.
- Identifying who your company’s raving fans are.
- Empowering your raving fans to share their story with others.
Customer service communities
This publication presents a set of statistics that underline the importance of great customer service. Enterprise Hive offers social business solutions that enable companies to implement customer service communities to better support their clients and partners.
מצגת עסקית של חברת Front
Front provides a collaborative inbox that integrates all of a company's external communications into one place. It aims to rebuild email for business use by making it more collaborative, integrated, and transparent. Front has experienced consistent organic growth and low customer churn. It is seeking a $10 million Series A investment to accelerate growth by expanding its product, acquisition channels, and enterprise capabilities.
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Retail Store Management Powerpoint Presentation Slides
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What customers expect and what companies can do about it?
What customers expect and what companies can do about it?
How to market and sell like a category leader?: Sangram Vajre #UtahDMC 2018
How to market and sell like a category leader?: Sangram Vajre #UtahDMC 2018
Growing Your Business Through the Voice of Your Customers
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Jay Baer, Convince & Convert - Hug Your Haters
- 2. customer experience determines how people feel about your business @JayBaer
- 3. great customer experiences = exceeding customer expectations @JayBaer
- 4. be more responsive than they expect1 @JayBaer
- 5. 80% of businesses say they deliver exceptional customer service @JayBaer
- 6. 8% of their customers agree @JayBaer
- 7. 1/3 of customer complaints are never answered @JayBaer
- 12. Haters are not your problem… ignoring them is @JayBaer
- 13. Hug Your Haters
- 14. Every Complaint Every Channel Every Time @JayBaer
- 15. HUGGING YOUR HATERS makes you money @JayBaer 1
- 16. Resolving a problem saves a customer 70% of the time @JayBaer
- 17. 9 500billion per year in marketing billion per year in customer service @JayBaer
- 19. HUGGING YOUR HATERS makes you better @JayBaer 2
- 20. haters are the canary in the coal mine @JayBaer
- 21. 95% 5% @JayBaer of unhappy customers complain in a form the business can find it
- 22. Haters are your most important customers @JayBaer
- 23. @JayBaer@JayBaer
- 24. feedback is also the petri dish for great content marketing @JayBaer
- 27. offstage haters want an answer @JayBaer
- 28. 9 out of 10 offstage haters expect a reply @JayBaer
- 29. @JayBaer@JayBaer
- 30. onstage haters want an audience @JayBaer
- 31. 47% of onstage haters expect a reply @JayBaer
- 32. blow their minds and win their hearts @JayBaer
- 34. @JayBaer
- 35. answering a complaint online increases customer advocacy by 25% @JayBaer
- 36. @JayBaer
- 37. @JayBaer
- 38. 80% of Americans trust online reviews as much as personal recommendations @JayBaer
- 39. @JayBaer
- 41. @JayBaer@JayBaer
- 44. 40% of social media complainers expect a reply within one hour @JayBaer
- 45. @JayBaer
- 46. businesses take an average of 44 hours to reply to an email @JayBaer
- 47. obey The rule of reply only twice @JayBaer Tip 2
- 48. Customer Service Is a spectator sport @JayBaer
- 49. @JayBaer
- 51. customer service is the new marketing @JayBaer
- 52. Every Complaint Every Channel Every Time @JayBaer
- 54. @JayBaer
- 55. @JayBaer
- 56. @JayBaer
- 57. Hug Your Haters