The document discusses social media, its definition, needs, and uses. Social media is used for communication, information sharing, entertainment, networking, and marketing. It allows for user-generated content, interactivity, mobility, personalization, and advertising. Social media can connect people, share information, build communities, promote marketing, and provide entertainment. It has various applications in fields like marketing, journalism, education, politics, healthcare, non-profits, and business.

2. CHAPTER-1
INTRODUCTION OF THE INTENSHIP
• Learning Objectives/Internship Objectives
BACKGROUND OF THE STUDY
SOCIAL MEDIA
Meaning of Social Media
Definition of Social Media
NEEDS OF SOCIAL MEDIA

3. NEEDS OF SOCIAL MEDIA
• Communication
• Information sharing
• Entertainment
• Networking
• Marketing and promotion

4. DETAILS OF THE SOCIAL MEDIA
• User-generated content
• Interactivity
• Mobile-friendly
• Personalization
• Advertising and marketing

5. SOCIAL MEDIA IS USED IN VARIETY OF WAYS
• Connecting with friends and family
• Networking
• Marketing and advertising
• Research and information gathering
• Entertainment
• Education

6. CHAPTER-2
• Connectivity
• RESEARCH METHODOLOGY
• ADVANTAGES OF SOCIAL MEDIA
• Information sharing
• Promotion and marketing
• Increased engagement
• Personal development
• Entertainment

7. OBJECTIVES OF SOCIAL MEDIA
• Connecting people
• Sharing information
• Building communities
• Marketing and promotion
• Entertainment

8. EFFECTIVENESS OF SOCIAL MEDIA
• Find your niche
• Create high-quality content
• Be consistent
• Engage with your audience
• Collaborate with other creators
• Use hashtags
• Promote your social media accounts

9. SCOPE OF SOCIAL MEDIA
• Communication
• Content Creation
• Information Sharing
• Entertainment
• Marketing and Advertising
• Community Building

10. SOCIAL MEDIA IS USED IN A WIDE VARIETY OF
FIELD AND INDUSTRIES.
• Marketing and Advertising
• Journalism
• Journalism

11. SOCIAL MEDIA IS USED IN A WIDE VARIETY OF
FIELD AND INDUSTRIES
• Marketing and Advertising
• Journalism
• Education
• Politics
• Entertainment
• Healthcare
• Non-profit and Charity
• Business

12. SOME OF THE TASKS FOR SOCIAL MEDIA