This document summarizes the results of a 2012 marketing survey from Act-On. It includes top contributors to pipeline, marketing challenges, budgets and responses to inbound marketing, challenges with marketing tools, and a call to action to overcome challenges. The survey had over 14,000 respondents and covered topics like SEO, lead generation, social media, resources, and ability to quantify marketing results.

1. 2012 | Marketing Survey Results
Jeff Linton
Sr. Manager | Product Marketing
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2. 2011 Marketing Challenge Survey
Over 14,000 respondents
Up to 25 | up to 75 l up to 250
Up to 500 and beyond
2% difference in respondents
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3. 2012-Top Pipeline Contributors
SEO | Lead
Webinars PPC Scoring
12% Direct 14% Trade Shows
3%
Mail
Email
18%
& Events
34%
Lead
Marketing Ad |
Nurture
Virtual Banner
46%
Shows
Ad | Print 18%
Other 7%
15% 2% Social
24%
Media
12%
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4. 2012- Top Marketing Challenges
Am I All Alone?
45% Resources to Launch
& Manage Campaigns
42% Lack of Budget
34% Ability to Quantify
29% Build | Implement
Social Media
24% Sales Complaining of a
Lack of Quality Leads
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5. 2012- Inbound
Budget | Responded
10 % | 30 % = 460
25 % | 24 % = 368
50 % | 10 % = 154
75 % | 3 % = 46
Other | 34 % = 520
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6. 2012- Challenges with Marketing Tools
Technology…Make my Life Easier ??
45% | Labor
46% | Cost
45% | Tracking
32% | Resources
19% | Software Expense
16% | Support
#AOWEB 15% | Deliverability

7. 2012- Are you Ready?
To Knock Out those Challenges
Go to the Next Step in Marketing
Learn More…
Sign up Today
Benefit from the Fastest Sector in SaaS
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8. #AOWEB

9. January 2012
Act-On Marketing Challenge iPad
Survey Winner
David Coffman | VP of Marketing
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10. Within 24 hours:
You will receive an email with the webinar
recording and the slides
Next Steps
Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo
sales hotline at: 1 (877) 530-1555
email us: sales@act-on.com
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