Statoil er det desidert mest omtalte selskapet i norske medier, samtidig omfattes virksomheten med økende interesse fra internasjonale medier. Jannik Lindbæk jr. er informasjonsdirektør med ansvar for konsernets medierelasjoner, og vil presentere Statoils mediestrategi med utgangspunkt i kjente mediesaker som oljesand og operasjonene på norsk sokkel.

1. Statoil i en global mediehverdag
Jannik Lindbæk jr – Vice president Media Relations

2. “Statoil is the kind of oil
company that other oil “Får miljørefs for
companies want to be gigantkjøp”
when they grow up”
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3. 3
Classification: Internal 2011-10-11

4. “Open, honest and fact-based
communication is critical to our
business success.”
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Classification: Internal 2011-10-11

5. 5
Classification: Internal 2011-10-11

6. COS100377
6- Classification: Internal 2011-05-13

7. Communication organisation organisation
CCOM
Corporate communication
Reidar Gjærum
Business area communication, BA
DPN COM DPI COM DPNA COM MPR COM TPD COM EXP COM
Development and Development and Development and Marketing, Processing Technology, Projects Exploration COM
Production Norway Production Production North and Renewable and Drilling COM
COM International COM America COM Energy COM
Jone Stangeland Bjørn Otto Ola Morten Øistein Eskil Eriksen Kjersti Tvedt
Sverdrup Aanestad Johannessen Morstøl
Functional area, FA GLD
COM
Global delivery
COM
SN PPA MR SR BC PLC
Strategy Political Media relations Social Brand People and leadership Hild Stuland Larsen
and network and public affairs responsibility communication communication (acting from 19 May)
Kristi Hegna Geir Axelsen Jannik Lindbæk jr. Baiba Anda Kathrine Mo Cathrine Torp
Eggen (from 19 May) Rubesa (August 2011)
COS100377
7- Classification: Internal 2011-05-13

8. Media relations
Media Relations
Jannik Lindbæk Jr.
Administration
Tone Bekkevold
Financial Corporate Emergency DPN MPR International
initiatives preparedness spokesperson spokesperson spokesperson
communication (upstream)
Fredrik Norman Per Arne Solend Ørjan Heradstveit Ola Anders Skauby Morten Eek Bård Glad Liv Jannie Omdal
Pedersen
COS100377
8- Classification: Internal 2011-05-13

9. Core reputation drivers for oil and gas companies
Key factors in the eyes of the general public
Credible media appearance
Credible media appearance
is becoming increasingly important.
Favourability
Reliable top management
Media appearance and leadership are crucial
when people evaluate the reputation of oil and
gas companies.
Management
Thinks and acts in a long-term perspective
Strategic long-term perspective is also more
important today than in 2007-09
Vision / Strategy
Source: TNS COS100377

10. Media profile evolved since 2010
Gassled
• Monthly Vol & Fav: Statoil, 2010-2011 Skrugard divestment
discovery announced
Trade Unions Water
speak out management Aldous/ Avaldsnes
Mongstad
against HSE & case Peregrino find
delays
Lund official
announced Gullfaks
opening
AGM
2010 2011
COS100377
10 - Classification: Internal 2011-05-13

11. April 07: Kjøper North American Oil Sands Corporation
April 10: Teknologiplan for å kutte utslippene >40% innen 2025
Jan 11: Produksjonen starter
Mai 11: Oil sands report card
COS100377
11 - Classification: Internal 2011-05-13

12. Bildebruk i media
12
Classification: Internal 2011-10-11

13. 13
Classification: Internal 2011-10-11

14. Apr 10: Macondo
Mai 10: Gullfaks
Apr 11: Skrugard
14 -
Classification: Internal 2011-05-13

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Classification: Internal 2011-10-11

19. Jannik Lindbæk jr
Vice president Media Relations
jljr@statoil.com
@janniklindbaek
www.statoil.com
19