==Janak presentation,PRESENTATION ON ADVERTISING AGENCY, HISTORY,ROLE,IMPORTANCE, AND SELECTION OF ADVERTISING AGENCY.
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An advertising agency is a service business that assists clients in planning, creating, implementing, and evaluating advertising campaigns. The first acknowledged advertising agency was established in 1786 in London. An agency's role is to positively represent its clients' products and services to customers by identifying goals and objectives and planning an effective advertising strategy. Hiring an agency provides benefits like bulk media discounts, expertise in optimal ad placement, assistance targeting the right markets, and ease of administration.
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Advertising
Advertising is defined as a complex form of communication used to impact consumer thoughts, feelings, and actions. It has evolved from simple images used for identification to mass communication used for promotion and sales. Modern advertising has five basic factors - it is paid communication that identifies a sponsor and tries to inform or persuade a large audience through various media. There are four components to advertising - strategy, creative idea, creative execution, and media planning/buying. It serves four roles - marketing, communication, economic, and societal. There are various types including brand, retail, direct response, and nonprofit advertising. The key players involved are the advertiser, agency, media, suppliers, and target audiences.
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Advertising is a paid form of non-personal promotion used to introduce, build awareness of, and persuade people about ideas, goods, and services. Modern advertising aims to impact consumer behavior through strategic communication objectives. It has four key components: the advertiser, agency, media, and suppliers. Advertising serves marketing, communication, economic, and societal roles. Current developments include greater interactivity, integrated marketing communication, and addressing globalization. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired consumer response.
Advertising agency and functions
An advertising agency is a service business that helps clients promote their products or services. Advertising agencies work with clients to create effective advertising campaigns through various channels like print, television, radio, and internet. They conduct research to understand target markets, develop creative advertising materials, book advertising space and time, and plan and execute comprehensive advertising strategies to positively represent clients in the eyes of their customers. Key functions of advertising agencies include account planning, marketing research, creative work, and securing advertising placements.
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An advertising agency provides various services to clients seeking to promote their products, services, or ideas. The key services include creative development, media planning and buying, marketing services, and integrated branding solutions. Advertising agencies employ account managers, creative teams including copywriters and designers, and media departments to develop effective advertising campaigns. Selecting the right agency involves evaluating their strategic thinking, creative work, integrated capabilities, and ability to demonstrate campaign effectiveness.
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The document discusses advertising agencies and their role in the advertising industry. It provides context on the history and evolution of advertising agencies, defining them as independent businesses that develop, prepare, and place advertisements for clients seeking customers. The summary also touches on key aspects of advertising agencies such as providing specialized skills and experience to create effective advertising campaigns, handling overall marketing strategies for clients, and producing single ads or ongoing advertising campaigns.
Ad agency functions
Advertising agencies are service businesses that help clients promote their products and services. They develop advertising campaigns by creating promotional materials, booking ad space and time, conducting research, and more. Common agency functions include account planning, marketing and market research, creative design, and securing ad placements. Agencies work to understand client goals and target audiences in order to represent brands positively and boost things like sales, brand awareness, and new customer acquisition. Major global agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
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Advertising agencies have evolved over time from simple space brokers to full service organizations that provide specialized marketing and advertising services to clients. A full service agency conducts research, plans advertising campaigns, creates print and broadcast content, selects appropriate media, manages accounts, and handles accounting. Agencies earn revenue through either commissions paid by media on advertising spending or fixed fees paid by clients.
Advertising agency and its functions
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expansion plan. It also help to increase the productivity of jio services and products by
increasing the satisfaction levels of jio distributors, retailers &customers and it also help to
enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by
preparing the daily beat plan and road map. Give information to the jio customers and
retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of
retailers by making the whatsaap group. The findings revealed that the maximum distributors,
retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy,
delay in feedback, and take long time for resolve the problem and networking problem.
Presentation of financial services
This document discusses the definition and role of financial services. Financial services involve mobilizing savings from many individuals and allocating them to those who need funds, like corporations, to promote industrial development. This intermediation process channels funds for economic growth. Financial services include traditional activities like underwriting shares and bonds, as well as modern non-fund activities like project advisory services, mergers and acquisitions planning, and risk hedging tools. A developed financial services sector is crucial for industrialization by ensuring adequate funding is available for productive ventures.
Economies and diseconomies of scale 2
This document discusses economies and diseconomies of scale. It defines economies of scale as cost advantages that firms obtain due to expansion, leading to lower average costs as scale increases. There are internal economies specific to individual firms, and external economies that benefit entire industries. Internal economies include labor, technical, managerial, marketing and financial economies. Diseconomies of scale occur when costs increase with scale beyond a certain point due to issues like increased bureaucracy and coordination problems within large firms. Overall, the document provides an in-depth overview of economies and diseconomies of scale, their causes and implications for business operations.
Economics
Managerial economics is the application of economic theory, particularly microeconomics, to managerial decision-making. It helps managers make better decisions about allocating scarce resources. It can be applied to government agencies, non-profits, and businesses. Managerial economics uses economic concepts like demand and cost analysis as well as decision sciences for optimal resource allocation. Microeconomics focuses on individual units like firms or households while macroeconomics studies overall averages and aggregates like national income, employment, and price levels. Key differences between micro and macroeconomics are also discussed in the document.
Economics for managers
This document provides an overview of managerial economics. It defines managerial economics as the application of microeconomics, particularly demand analysis and production functions, to managerial decision making. It discusses the differences between microeconomics and macroeconomics, and how each applies to either single firms or the overall economy. Key tools of managerial economics are also summarized, including demand forecasting, cost analysis, and capital budgeting.
Cost volume-profit analysis
Cost-volume-profit (CVP) analysis is a technique used to analyze the relationship between costs, volume, and profits. It uses linear equations to model how total costs and revenues change with production volume. CVP breaks down costs into fixed and variable components and calculates the break-even point, where total revenues equal total costs. It also determines the contribution margin of each unit and how many units must be sold to cover fixed costs. CVP analysis is useful for short-term decision making but assumes costs and prices remain constant, which limits its effectiveness for long-term planning.
Cost volume analysis
This document discusses cost-volume-profit (CVP) analysis and how it can be used to analyze the relationship between costs, sales, and profits. It provides formulas to calculate the breakeven point in units and sales dollars. An example is worked through for a company called Bill's Briefcases. The document also discusses how CVP analysis can be used to compare alternative cost structures, determine target costs or prices, and calculate the degree of operating leverage and margin of safety.
Cost revenue analysis 1
This document provides an overview of key concepts in cost revenue analysis, including the production process, fixed and variable inputs, short-run versus long-run costs, the production function, marginal product, the law of diminishing returns, economic versus accounting costs, cost curves, revenue analysis, break-even and shutdown points, and scales of production in the long run. It defines important terms and concepts and provides examples to illustrate them.
Break even analysis 2
The break-even point is the level of output or sales where total revenue equals total costs. It indicates the minimum quantity of goods that must be sold to cover total fixed and variable costs without a profit or loss. The formula for calculating the break-even point is: Break-even point = Fixed costs / Contribution margin per unit. Contribution margin is the selling price per unit minus the variable costs per unit. An example is provided to demonstrate calculating the break-even point in units and comparing sales to the break-even point in a monthly profit and loss statement.
Concepts & methods of national income
National income is defined as the total money value of all final goods and services produced in an economy during a year. It can be measured using the product method, income method, and expenditure method. The key concepts are GDP, GNP, NDP, NNP, GDP at current and constant prices, GDP at factor cost and market price. Estimating national income poses challenges like non-monetized transactions and income from illegal activities not being captured fully.
Presentation on marketing
Promotion aims to inform and persuade customers to buy a product by communicating its merits. The promotion mix describes the blend of promotion activities an organization can undertake, including advertising, sales promotion, personal selling, public relations, and direct marketing. These methods involve paid and unpaid media placements, incentives, interpersonal interactions, sponsorships, and direct customer outreach to achieve promotional goals.
Perception mod.
Perception is the process by which individuals assign meaning to their environment and it may differ from objective reality. It is influenced by factors within the target, perceiver, and situation. There are key differences between sensation, which deals with basic physiological responses, and perception, which involves cognitive processing of sensory information. People form self-concepts consisting of their self-beliefs and evaluations. These self-concepts can be positive through self-enhancement or reinforced through social interactions. Attribution theory seeks to explain how and why people make causal explanations for behaviors. Common biases include overemphasizing dispositions over situations and taking credit for successes but blaming failures on external factors.
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- 1. PRESENTATION ON ADVERTISING AGENCY, HISTORY,ROLE,INPOTANCE, AND SELLECTION OF ADVERTISING AGENCY. PRESENTED BY: JANAK SECKTOO 16PBA036 MBA 3RD SEM.
- 2. DEFINATION OF AD AGENCY “Advertising agency is a marketing service firm that assists its client in planning, preparing, implementing and evaluating various activities of advertising campaign.” -Philip Kotler
- 3. MEANING An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. • An Advertising Agency or ad agency is a service provider that works for clients to create an effective and goal oriented advertising campaign aimed at representing the Company positively in the eyes of its target customers.
- 4. HOSTORY The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. In 1812 George Reynell, an officer at the London Gazette, set up another of the early advertising agencies, also in London. This remained a family business until 1993, as 'Reynell & Son,' and is now part of the TMP Worldwide agency (UK and Ireland) under the brand TMP Reynell. Another early agency that traded until recently, was founded by Charles Barker, and the firm he established traded as
- 5. Role of Advertising Agencies • Advertising agency is a service provider that helps its clients by developing suitable ad campaigns for them. • Their aim is to represent its clients' products and services before customers in such a way that a positive image is created in their minds. • Advertising agency's role start with the identification of its clients' goals and objectives. • This turns out to be of immense value in planning and creating the future course of action concerning ad
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