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- developing powerful messages for a range of key stakeholders.
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• Eric Nesheim, Executive Director, Minnesota Literacy Council
• JoAnn Weinberger, Chair, Public Policy Committee, Pennsylvania Association for Adult Continuing Education (PAACE) and President/Executive Director, Center for Literacy
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James Morton for VP English - Conference Call Discussion Points
1.
2. Greetings
Introductions
Nancy Coldham
Don Caverley
James Morton
Opening by James Morton
Open Discussion
Questions from participants
Roundtable style discussion
Closing and Thanks
Support James Morton for National VP, English 10/11/2011 2
3. I believe the Party must be open and
transparent
We must be able to see who is really running
the party
No one should be pulling the strings
No one should silence dissent
I bring experience as a riding president,
deputy chair of the Council of Presidents, a
Federal Candidate and President of the
Ontario Bar Association
Support James Morton for National VP, English 10/11/2011 3
4. A real choice between
Big business = Conservatives
Wishful thinking = NDP
Finding the best ideas
Listening to Canadians and Canadian businesses
Studying the best practices from around the
world
Implementing the best ideas
Healthcare
Retirement benefits
Prudent financial management
Support James Morton for National VP, English 10/11/2011 4
5. Inclusion
Welcoming to new Canadians
Support of Seniors, Women, Aboriginals (First
Nations; Métis; Inuit)
Canadian values are Liberal values
Pragmatic
The question is “What is best for Canada?”
Not “What fits my ideology”
Support James Morton for National VP, English 10/11/2011 5
6. Wasted time hoping for a charismatic leader who
would magically bring us back to power
Have not made best use of technology
Have fallen behind on fundraising (3:1)
Have not used best practices to optimize our
processes
We now have organizational and technological
deficits
Our competitors have full time marketing
departments
Our competitors utilize message micro-targeting
Our competitors have an identity and philosophy
understood by Canadians
Support James Morton for National VP, English 10/11/2011 6
7. Buildstronger Riding Associations
Focus on Fundraising
Update our Technology
Use our Resources More Effectively
Competitive Candidate Races
Make the Council of Presidents integral
BE PROUD LIBERALS!
Support James Morton for National VP, English 10/11/2011 7
8. EDA should be at the core of the community
Participate in local events
Coverage in local papers
Continueto communicate with members
Expand membership and revenue
Victory Fund
Expand use of existing tools
Liberalist
Liberal University
Improve Party support and resources
available to the EDA
Support James Morton for National VP, English 10/11/2011 8
9. Time for an elected National Fundraising
Chair, with a seat on the board
Increase the fundraising base
Maximize local, provincial and national
efforts
More effective, coordinated work with
professional and volunteer staff
We must always be ready for the next election!
Support James Morton for National VP, English 10/11/2011 9
10. Update our technology
Update our business processes
Optimize use of limited resources
Extend use of tools like
Liberalist
Email and phone blast tools
Riding websites
Candidate websites
Support James Morton for National VP, English 10/11/2011 10
11. Money is down
Professional staff is reduced
Make better use of constrained resources
Liberal University – online training – is a good
start
Liberalist – our central information store
Liberal.ca – new social media capabilities
Build a Talent Bank of our skilled Liberals
Skill sets, volunteer interests and needs
Consolidate multiple databases using better
Business Intelligence and Reporting
Support James Morton for National VP, English 10/11/2011 11
12. Local candidates drive better teams and
improved fundraising
EDA’s should elect candidates
Limit or eliminate appointments, even for
“stars”
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13. CoP should be an effective way to channel
EDA objectives to National Board
CoP should be an integral part of policy and
review process, providing input to the board
The CoP should not be a place for the Party
President to simply give direction
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14. Let’s
open the call and talk together
What are your ideas?
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15. Talk is cheap! What can we do next?
Get involved with your EDA
Attend the Biennial Convention
Determine which executive candidate will
best reflect your ideas for the party
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If you have not already, join the Victory Fund
Be a Proud Liberal
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16. Thank you for participating
The ideas discussed in this call have been
recorded and may become a part of James’
campaign
Contact James at www.jamesforvp.ca
Donate at www.jamesforvp.ca
Renew your membership
Become a part of the Victory Fund
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