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Case Study: OPEN Forum, Scott Roen, VP OPEN Forum

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Case Study: OPEN Forum, Scott Roen, VP OPEN Forum

  1. Signal la: the content marketing conversation<br />Los Angeles/ February 9, 2011<br />
  2. Case Study: OPEN Forum<br />Scott Roen – VP, American Express<br />
  3. American Express OPEN’s Mission<br />3<br />Helping business do more business <br />
  4. A Brief History of OPEN Forum<br />Growth of a Small Business Publisher<br />425,000 page views<br />5,100,000 page views<br />10,500,00 page views<br />Continued Growth!<br />Launch<br />4<br />
  5. OPEN Forum Mission Today - 2011<br />5<br />
  6. OPEN Forum<br />6<br />
  7. OPEN Forum<br />7<br />
  8. OPEN Forum<br />8<br />
  9. Giving SBOs a Voice<br />9<br />
  10. # 1 Destination for Small Businesses<br />Unique Visitors Per Month<br />1.6MM<br />1.5MM<br />1MM<br />401k<br />*Post 2.0 launch, June09-10 sourced via Compete<br />10<br />
  11. Now a Recognized Leader <br />11<br />
  12. OPEN Forum Drives Brand Metrics<br /><ul><li>Product Consideration
  13. Differentiated products & services
  14. Likely to Recommend </li></ul>Jennifer Behar, Owner, Jennifer’s Homemade<br />Member Since: 1994<br />12<br />
  15. 13<br />The Metrics: Marketing Efficiencies<br />Readers share with their own social graphs, bringing back more visitors<br />85% of Traffic comes through non-paid sources<br />Social Referral Traffic<br />Earned traffic generated through OPEN Forum sharing saves marketing dollars<br />
  16. OPEN Forum’s Mission Delivered<br />14<br />“…as a new small business owner, Open Forum has become a daily stop for me - even more important than the Wall Street Journal. I learn something everyday that helps me in my business - so thank you! We're big fans!”<br /> Steven Mochel, Fresh Green Light<br />“I found our first reseller through OPEN Forum when one of the members saw my comments on the site and decided to follow me…now we have 20 resellers who contribute about the half of our sales”<br />PaulRosenfeld, CEO Fanminder<br />
  17. Thank You<br />

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