- The automotive market is facing difficulties in 2008 with US new vehicle sales projected to be the lowest since 1993 and online marketing budgets being reigned in. - Vehicle buyers are changing their purchasing behaviors and increasing their use of the internet and online resources during the shopping process. They are visiting more websites, using search and social media more, and starting their search earlier than in previous years. - While many shoppers conduct online research, converting them to requests for quotes can be challenging due to poor responses from dealers and concerns about providing their contact information. Targeted and high-quality responses are needed to engage these online shoppers.