Embedded Media Markers (EMMs) are printed marks that link multimedia content to specific locations on paper documents. EMMs use visual features to identify document patches when photographed by a cell phone. EMMs improve usability by guiding users to augmented media content and help identify document patches more efficiently than other feature-based approaches. The authors propose a hybrid approach using EMMs that provides multimedia cues, requires less computation than other methods, and minimally interferes with document content. An evaluation of over 2,000 printed documents linked to multimedia showed that EMMs can accurately retrieve augmented content.