ITSMA Infographic Six Steps to Engaging the C-Suite

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The rise of the connected economy and new business strategies has made executive engagement and executive-level selling more important than ever. ITSMA’s new infographic, based on survey data with 50 senior marketers from leading B2B technology and business services firms, highlights the six ways in which leaders in executive engagement stand apart from their peers, including: Strategy and planning Executive insight Content for conversation Training and support Collaborative innovation Measurement and review

Marketing

Measurement and review
Collaborative innovation
VS
For B2B marketers, executive engagement is essential. With innovation
at a premium in the connected economy, marketers need to reach the
C-suite to build interest and credibility for an array of new offerings and
approaches. Gaining the time of day, however, is harder than ever with
increasingly busy and skeptical executives.
ITSMA’s 2017 Sales and Executive Engagement survey identified six ways
that leaders in executive engagement differed from other respondents.
They prioritize and invest in these key areas:
Leaders Challengers
Have a documented strategy for executive engagement
%%
% %
N~28N~22
@ITSMA_B2B
www.ITSMA.com
Strategy and planning
Able to track, analyze, and report on executive engagement
across all sales and marketing initiatives
Attract executive engagement by providing a better understanding
of industry issues & trends
% %
Provide sufficient support for salespeople to engage effectively
at the executive level
% %
Prioritize collaboration on thought leadership or solution innovation
in their strategic objectives for executive engagement
% %
Measure executive satisfaction with their engagement programs
and initiatives, not just sales and activity metrics
Executive insight
% %
Content for conversation
Training and support
ITSMA 2017 Sales and Executive Engagement Survey (N=50).
Respondents included 50 senior marketers from large B2B technology
and business services organizations. For information on the full survey
report and related publications, visit itsma.com/research | SV4601
IG4812 © 2017 ITSMA.

The rise of the connected economy and new business strategies has made executive engagement and executive-level selling more important than ever. ITSMA's new infographic, based on survey data with 50 senior marketers from leading B2B technology and business services firms, documents the increasing importance of executive engagement, the focus on reaching new types of executives and accounts, and the wide range of initiatives that marketers are investing in to reach those executives. The infographic also illustrates the top objectives for executive engagement, investment priorities, and programmatic emphases to ensure success.

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ITSMA Marketing Excellence Awards 2012 winners

ITSMA Marketing Strategist Top 10 B2B Marketing Stories

ITSMA's 2010 Marketing Leadership Forum - Highlights

ITSMA Services Marketing Budgets And Benchmarks 2008

How Customers Choose Solutions Providers 2009

Web 2.0 Gets Strategic

Recently uploaded

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

AmirYakdi

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

Search Engine Marketing - Competitor and Keyword research

ETMARK ACADEMY

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Recently uploaded (20)

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

How to Run Landing Page Tests On and Off Paid Social Platforms

DMF Portfolio Piece Smart Goals - Artist Management.docx

Winning local SEO in the Age of AI - Dennis Yu

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Digital Marketing Trends - Experts Insights on How

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

ThinkNow 2024 Consumer Financial Wellness Report

Generative AI - Unleash Creative Opportunity - Peter Weltman

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The Old Oak - Press Kit - Cannes Film Festival 2023

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

Core Web Vitals SEO Workshop - improve your performance [pdf]

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

Search Engine Marketing - Competitor and Keyword research

Monthly Social Media News Update May 2024

ITSMA Infographic Six Steps to Engaging the C-Suite

1. Measurement and review Collaborative innovation VS For B2B marketers, executive engagement is essential. With innovation at a premium in the connected economy, marketers need to reach the C-suite to build interest and credibility for an array of new offerings and approaches. Gaining the time of day, however, is harder than ever with increasingly busy and skeptical executives. ITSMA’s 2017 Sales and Executive Engagement survey identified six ways that leaders in executive engagement differed from other respondents. They prioritize and invest in these key areas: Leaders Challengers Have a documented strategy for executive engagement %% % % N~28N~22 @ITSMA_B2B www.ITSMA.com Strategy and planning Able to track, analyze, and report on executive engagement across all sales and marketing initiatives Attract executive engagement by providing a better understanding of industry issues & trends % % Provide sufficient support for salespeople to engage effectively at the executive level % % Prioritize collaboration on thought leadership or solution innovation in their strategic objectives for executive engagement % % Measure executive satisfaction with their engagement programs and initiatives, not just sales and activity metrics Executive insight % % Content for conversation Training and support ITSMA 2017 Sales and Executive Engagement Survey (N=50). Respondents included 50 senior marketers from large B2B technology and business services organizations. For information on the full survey report and related publications, visit itsma.com/research | SV4601 IG4812 © 2017 ITSMA.

ITSMA Infographic Six Steps to Engaging the C-Suite

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