It's your walmart. We are your Running Mate.
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The document promotes Walmart as being for the people and a running mate. It positions Walmart as being owned by and working for customers. It also suggests Walmart is working alongside customers as a partner. The short document uses patriotic language to connect Walmart to ideas of community and shared purpose.
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This document summarizes Jennifer Veesenmeyer's presentation on leveraging big data in mobile marketing. The presentation covers 7 deadly sins of mobile analytics, 5 table stakes for mobile analytics, and big data ideas for mobile marketing including using multichannel CRM data, location data, and social data. The presentation provides examples of how location and CRM data can be used to target customers, test coupons, and integrate mobile with other channels. It emphasizes getting the right analytics tools, metrics, process and integration plan in place to avoid common mistakes in mobile analytics.
Seizing the Mobile Moment
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
Mobile internet-consumer-india
The report profiles mobile internet users in India based on a survey of 2,000 users. It finds that over half of mobile internet users are aged 18-24, and 9 in 10 are male. Nearly half have a university education and 2/3rds have full-time jobs. Users frequently download games, videos and music on their mobile devices. The report also finds that mobile internet users have high rates of product ownership and engaging in leisure activities, indicating higher disposable incomes.
Mobile internet-consumer-southeast-asia
This document summarizes a report on mobile internet users in Southeast Asia. It profiles users based on demographics like age (nearly half are under 24), gender (63% are male), and education (over 1/3 are graduates). It also examines users' consumption patterns (most download games/apps and media), purchasing power (many own devices and go to restaurants/malls), and attitudes towards mobile ads. The report is based on a survey of over 3,000 users across 6 Southeast Asian countries.
Mobile Internet Consumer Southeast Asia
This document summarizes a report on mobile internet users in Southeast Asia. It profiles users based on demographics like age (nearly half are under 24), gender (63% are male), and education (over 1/3 are graduates). It also examines users' consumption patterns (most download games/apps and media), purchasing power (many own devices and go out frequently), and attitudes towards mobile ads. The report is based on a survey of over 3,000 users across 6 Southeast Asian countries.
Strike Ad Key Developments In Mobile Advertising
The document summarizes the results of a survey of 46 advertising agencies about their mobile advertising campaigns and spending in 2010 and projections for 2011. Some key findings include:
- About 33% of agencies expect over 30% of client campaigns to include mobile elements in 2011.
- In 2010, most agency mobile ad spending was below £50,000, with 28.3% spending less than £10,000 and 32.6% spending £20,001-£50,000.
- Agencies projecting higher mobile spending increases in 2011 generally spent more (£20,000-£50,000) on mobile in 2010.
Mobile Internet Consumer Report 2013 - Latin America
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
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It's your walmart. We are your Running Mate.
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