This document outlines the evolution of watches from 1530 to modern smartwatches. It then describes a proposed smartwatch called "It's" that would provide health monitoring, safety features for elderly users and athletes, and travel tools. It analyzes the strengths, weaknesses, opportunities, and threats of this product. Finally, it discusses the product, pricing, promotion, and distribution strategies for bringing "It's" to market.

1. A Watch
In The Year 1530

2. Transformation Of Watch
Today
to
1530
Watch in Early 1720’s
Pocket Watches
Smart Watch
Wrist Watch
Digital Watch 1970’s

3. Evolution of Smartwatch
The idea of a Smart Watch has
been taken from the 1940’s comic
strip, Dick Tracy, who was a
detective.
He had a two way communicating
watch.

4. Watch
it's it's it's

5. it’s FEATURES
•Display (41.4mm)
•Camera 3.0 Megapixel
•MP4HD(720p)
•Playback & Recording
•Bluetooth®
• Wifi
•Memory 4GB + 512 MB (RAM)
•Dimension 36.8 x 56.6 x 11.1
mm
•73.8g
•Battery Li-ion 315mAh
it's it's it's
it's
it's
it's

6. It’s Featured Apps

7. It’s Compatibility with all
OS devices
it's

8. it’s Special Apps For
Medical / Elderly Education Sports / Athletes
Women Safety Travel / Adventure

9. VALUE PROPOSITION (Elderly)

10. VALUE PROPOSITION (Elderly)
• Wearable
• Intelligent alert system
• Heart attacks
• Sudden falls
• On-the-go care
• Health monitor
• Medicine reminders
• Dietary consumption warnings
• 5 Language capacity

11. It’s a Device which will provide full
information of your body

12. Value Proposition (Sports)
Waterproof
 Athlete performance
feedback
 Instant & real-time
 Intelligent & integrate-able
to gestures
 Monitor & keep track
 Dynamic training
enhancer
 Audio-based, On-the-fly
coach suggestion

13. Value Proposition (Adventurers /
Travelers)
Long Battery Life
Weather-Proof
Water Activities
Instant Information Retrieval
Comprehensive Traveler Tools
Hands free

15. SWOT ANALYSIS
STRENGTH
• Innovation and design
• Helps Elderly and women
• 5 language control
• Hardware integration with
many open source OS and
software
• Made in India
• Ability to market the brand
• Low production costs
WEAKNESS
• New at market
• Too low profit margin
• Lack its own OS and
software

16. SWOT ANALYSIS (CONTD…)
OPPORTUNITY
• India’s First smart watch
• Growing demand for quality
application processors
• Creating Job opportunities
For Indians
• Changing customer needs
or preferences
THREATS
• Acceptance
• Threat of competitors
• Rapid technological change
• Change in customer needs

17. 4P’s

18. It’s Product
 A watch were it is a
style statement
 A watch which can tack
care of your parents
and grandparents
 A Watch Will Help
Women For her safety
 Much more and
more………

19. It’s Pricing
We are following
penetrating pricing
and odd pricing
One time investment
for many years
 Almost all level of
people can try to bye
We are charging Rs
11,111/- only

20. it’s promotion
In major hospitals
In social networking like
Facebook, whatsApp etc…
Posters and Banners
News papers and
televisions

21. it’s Place
 In all Mobile Outlets
across India
 In online Megastores
 Even in Some Hospital
 All Shopping Malls In
Major Cities
Etc…

22. Institutions:
1) Sports
Associations
2) Hospitals
3) Colleges
4) Travel
Agencies
App
Developers
Telecommun-
-ication
companies
R&D
SDK
Development
Parents
Investors
Elderly
Athletes
Travelers
Women
Youth
Technical
Support
GEOGRAPHIC
DEMOGRAPHIC
PSYCOGRAPHIC
BEHAVIOURAL
R&D Manufacturing Marketing
& Sales
It’s & 3rd
Party
Distributio
Operating
Revenue
Non-
Operating
Revenue
n

24. Any Problem or
suggestions
Call Toll Free Number: 77777 77777
Mail: helpdesk@itswatch.com
Website: www.itswatch.com

25. BY,
Rohith K