This document outlines 10 steps to export marketing success:
1. Analyze existing enquiries and data to understand target markets.
2. Educate yourself on export markets through various resources.
3. Plan a language strategy by considering all business touchpoints and options for overcoming language barriers.
4. Avoid common mistakes like direct translations that can cause offense. Consider local culture and meanings.
5. Set up in-country websites focused on key pages and domains to properly target each market.
6. Plan multilingual SEO in parallel to translations.
7. Identify the right marketing channels for each country like Google AdWords, LinkedIn, or local search engines.
8.
This document discusses best practices for content marketing planning. It recommends understanding your audience by using personas and research, then brainstorming ideas. It outlines steps to take a strategic approach, including looking for editorial pillars, understanding content types, creating a 6-month content plan visualized through charts, and testing the content flow. The goal is to structure planning like other media and reverse engineer successful publications.
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
B2B buyers are anywhere between 57% to 70% through the buying process prior to engaging with sales. Your buyers are having a learning party without you. And the modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team ready? This session will show why social selling is a critical part of global brand strategy, and how sellers should master social channels such as LinkedIn to cut through the noise from social cannibals.
Is social media all talk and no action? How valuable are likes, RTs, shares, hashtags, pins, and comments if no one ultimately takes the action you want them to, whether that be vote, donate, buy or become a member?
In a fast paced, action-oriented presentation, Leigh will give you the framework you need to tie social media to business goals.
You’ll learn:
· Why simply gathering social data is wrong-headed
· How measurement should fit into an action-focused social media strategy
· How to identify the right content and social platforms to drive action
· How to define and measure the business impact of your social efforts down to the post
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations.
This document outlines 10 steps to export marketing success:
1. Analyze existing enquiries and data to understand target markets.
2. Educate yourself on export markets through various resources.
3. Plan a language strategy by considering all business touchpoints and options for overcoming language barriers.
4. Avoid common mistakes like direct translations that can cause offense. Consider local culture and meanings.
5. Set up in-country websites focused on key pages and domains to properly target each market.
6. Plan multilingual SEO in parallel to translations.
7. Identify the right marketing channels for each country like Google AdWords, LinkedIn, or local search engines.
8.
This document discusses best practices for content marketing planning. It recommends understanding your audience by using personas and research, then brainstorming ideas. It outlines steps to take a strategic approach, including looking for editorial pillars, understanding content types, creating a 6-month content plan visualized through charts, and testing the content flow. The goal is to structure planning like other media and reverse engineer successful publications.
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
B2B buyers are anywhere between 57% to 70% through the buying process prior to engaging with sales. Your buyers are having a learning party without you. And the modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team ready? This session will show why social selling is a critical part of global brand strategy, and how sellers should master social channels such as LinkedIn to cut through the noise from social cannibals.
Is social media all talk and no action? How valuable are likes, RTs, shares, hashtags, pins, and comments if no one ultimately takes the action you want them to, whether that be vote, donate, buy or become a member?
In a fast paced, action-oriented presentation, Leigh will give you the framework you need to tie social media to business goals.
You’ll learn:
· Why simply gathering social data is wrong-headed
· How measurement should fit into an action-focused social media strategy
· How to identify the right content and social platforms to drive action
· How to define and measure the business impact of your social efforts down to the post
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations.
Launching a new initiative in a noisy world is a daunting task. With limited real estate available in peoples’ minds, how do you earn attention when starting at zero? How do you avoid a failed launch? This talk covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world.
www.nativedigital.com
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
This document provides an overview of the June 2019 release from the Atlas Stage of Ducorp World Book. It includes sections on the brand idea, pillars, identity, methodology and architecture. The methodology focuses on growing authentically from the core idea, sharing meaningful stories to build trust, acting practically based on market feedback, and leaving a legacy through contributions to others. The brand pillars center around authenticity, a giving mentality and competence.
Guiding Your CEO and C-suite to Go SocialTed Coiné
Your CEO is your company's best (or worst!) representative, the public face of what your company is and what it stands for. It isn't just a good option for this leader to go social - by now, it's imperative! But... how? And how should you convince her? Perhaps most important, are you the right person to show her the way?
This presentation is adapted from one of my most popular keynotes. It's designed for an audience of PR and Communications leaders, but easily applies to a social guide in any official role of the company.
If you find it valuable, please pass it along to a friend. Perhaps even to your favorite CEO. - Ted Coiné
Banish Your Inner Critic: Reduce anxiety and Unblock Creativity - SpeakAid 2020Denise Jacobs
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Charlene Li - Leadership In The Digital EraINBOUND
The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.
Privileged to be invited to speak during Accenture's IWD event in Singapore. Great ladies, and building a strong personal brand is a massive opportunity for everyone, but I would love to see more women embracing the professional opportunity it provides #LetsBeGreaterThan #personalbranding #employeeadvocacy #blogging #socialmedia #pledgeforparity
Twitter is Counter-Propaganda. Doyoufollowme?Eric Hayward
Presentation from 12/09 Cool Twitter Conference, Mpls
-How my brother invented Tweeting
-Why shared participation vs. propaganda
-What big brands are doing (badly)
-Home Depot gets it
-Businesses shouldn't use Twitter for business
-If they can't help themselves here are a few ideas
-Be authentic
-Stay out of the way
-"Following" as a great metaphor
-#doyoufollowme?
Time of experimentation has begun - a 925 Design StudyPekka Pohjakallio
The document discusses building a culture of creativity and experimentation in organizations. It provides the following key points:
1) A study of over 1000 people found that while most see themselves as creative, ideas often don't progress beyond the initial idea stage. The central issue is how to enable ideas to be implemented.
2) The solution proposed is a culture of experimentation where ideas can be quickly tested through small experiments rather than getting bogged down in evaluating ideas.
3) A model called "20 model" is presented for rapidly testing ideas through experiments of increasing scale, from 20 seconds to present an idea to 20 weeks of continued experimentation if initial tests are successful. This allows ideas to be tested through
Introduction to the Social Media Lifecycle - NCD HaarlemEdwin Korver
NCD Haarlem is a local division of the NCD association of top level managers, commissioners and board members. I was invited to present my Social Media Lifecycle.
More info: http://socialmedialifecycle.com
This slideshare is Meredith Oliver's portion of the presentation on FANatical Selling. The purpose is to help new home sales and marketing professionals learn how to focus on their fans and give their fans what they want! For more information or to book Meredith Oliver visit www.MeredithSpeaks.com.
The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
The document discusses how organizations can improve customer experience (CX) through digital means. It introduces a framework for assessing an organization's CX "fitness level" across culture, analysis, rational needs, and emotional connections. Depending on whether an organization is rated as endangered, exposed, a contender, or a champion, different initial focus areas and next steps are recommended to strengthen CX capabilities with digital. The overall message is that organizations must continually adapt to evolving customer needs to remain competitive.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
CX: Surival of the Fittest seminar - 15th July London Precedent
The document discusses how organizations can adapt to evolving customer needs through customer experience (CX) in the digital age. It outlines a framework for assessing an organization's "CX fitness level" across culture, analysis of customer feedback, rational factors like products/services, and emotional connections. Depending on ratings as endangered, exposed, contender, or champion, it provides recommendations in each area to improve CX, such as revising culture to value customers, gathering better customer insights, ensuring a strong value proposition, or harnessing emotional connections. The goal is to meet customers' needs as they change over time in order to remain competitive through digital transformation and customer-centricity.
Selling to Enterprise Clients - WordCamp Boston 2018Jodie Riccelli
Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.
The document is a summary of a social media conference held on March 21, 2012 about getting heard in an increasingly noisy online world. It discusses how trust in social media has increased 75% and people are more likely to trust others like themselves. It provides tips for charities such as collaborating with others, telling stories, making events interactive across social platforms, and adapting strategies based on learning about one's audience. The overall message is that being heard online is about listening, putting people first, clear messaging, and turning supporters into teammates through an integrated social media approach.
These slides formed part of a webinar session led by Rachael Ball, Digital Project Manager at BDB, where she previews some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.
Going global: 7 steps to better international B2B marketing campaignsBarrett Dixon Bell
The document provides 7 steps for effective international B2B marketing campaigns: 1) Conduct market research, 2) Develop branding and advertising, 3) Engage in public relations activities, 4) Generate leads, 5) Use effective sales tools, 6) Attend trade shows, and 7) Implement digital marketing strategies. It emphasizes the importance of understanding local markets, translating messaging appropriately, and having a multichannel approach for brand awareness, lead generation, and sales. Tips include regularly updating research, reviewing sales processes, and planning all aspects of trade show participation.
More Related Content
Similar to Its not the size, its what you do with it onthe edge bristol 2012 final
Launching a new initiative in a noisy world is a daunting task. With limited real estate available in peoples’ minds, how do you earn attention when starting at zero? How do you avoid a failed launch? This talk covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world.
www.nativedigital.com
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
This document provides an overview of the June 2019 release from the Atlas Stage of Ducorp World Book. It includes sections on the brand idea, pillars, identity, methodology and architecture. The methodology focuses on growing authentically from the core idea, sharing meaningful stories to build trust, acting practically based on market feedback, and leaving a legacy through contributions to others. The brand pillars center around authenticity, a giving mentality and competence.
Guiding Your CEO and C-suite to Go SocialTed Coiné
Your CEO is your company's best (or worst!) representative, the public face of what your company is and what it stands for. It isn't just a good option for this leader to go social - by now, it's imperative! But... how? And how should you convince her? Perhaps most important, are you the right person to show her the way?
This presentation is adapted from one of my most popular keynotes. It's designed for an audience of PR and Communications leaders, but easily applies to a social guide in any official role of the company.
If you find it valuable, please pass it along to a friend. Perhaps even to your favorite CEO. - Ted Coiné
Banish Your Inner Critic: Reduce anxiety and Unblock Creativity - SpeakAid 2020Denise Jacobs
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Charlene Li - Leadership In The Digital EraINBOUND
The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.
Privileged to be invited to speak during Accenture's IWD event in Singapore. Great ladies, and building a strong personal brand is a massive opportunity for everyone, but I would love to see more women embracing the professional opportunity it provides #LetsBeGreaterThan #personalbranding #employeeadvocacy #blogging #socialmedia #pledgeforparity
Twitter is Counter-Propaganda. Doyoufollowme?Eric Hayward
Presentation from 12/09 Cool Twitter Conference, Mpls
-How my brother invented Tweeting
-Why shared participation vs. propaganda
-What big brands are doing (badly)
-Home Depot gets it
-Businesses shouldn't use Twitter for business
-If they can't help themselves here are a few ideas
-Be authentic
-Stay out of the way
-"Following" as a great metaphor
-#doyoufollowme?
Time of experimentation has begun - a 925 Design StudyPekka Pohjakallio
The document discusses building a culture of creativity and experimentation in organizations. It provides the following key points:
1) A study of over 1000 people found that while most see themselves as creative, ideas often don't progress beyond the initial idea stage. The central issue is how to enable ideas to be implemented.
2) The solution proposed is a culture of experimentation where ideas can be quickly tested through small experiments rather than getting bogged down in evaluating ideas.
3) A model called "20 model" is presented for rapidly testing ideas through experiments of increasing scale, from 20 seconds to present an idea to 20 weeks of continued experimentation if initial tests are successful. This allows ideas to be tested through
Introduction to the Social Media Lifecycle - NCD HaarlemEdwin Korver
NCD Haarlem is a local division of the NCD association of top level managers, commissioners and board members. I was invited to present my Social Media Lifecycle.
More info: http://socialmedialifecycle.com
This slideshare is Meredith Oliver's portion of the presentation on FANatical Selling. The purpose is to help new home sales and marketing professionals learn how to focus on their fans and give their fans what they want! For more information or to book Meredith Oliver visit www.MeredithSpeaks.com.
The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
The document discusses how organizations can improve customer experience (CX) through digital means. It introduces a framework for assessing an organization's CX "fitness level" across culture, analysis, rational needs, and emotional connections. Depending on whether an organization is rated as endangered, exposed, a contender, or a champion, different initial focus areas and next steps are recommended to strengthen CX capabilities with digital. The overall message is that organizations must continually adapt to evolving customer needs to remain competitive.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
CX: Surival of the Fittest seminar - 15th July London Precedent
The document discusses how organizations can adapt to evolving customer needs through customer experience (CX) in the digital age. It outlines a framework for assessing an organization's "CX fitness level" across culture, analysis of customer feedback, rational factors like products/services, and emotional connections. Depending on ratings as endangered, exposed, contender, or champion, it provides recommendations in each area to improve CX, such as revising culture to value customers, gathering better customer insights, ensuring a strong value proposition, or harnessing emotional connections. The goal is to meet customers' needs as they change over time in order to remain competitive through digital transformation and customer-centricity.
Selling to Enterprise Clients - WordCamp Boston 2018Jodie Riccelli
Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.
The document is a summary of a social media conference held on March 21, 2012 about getting heard in an increasingly noisy online world. It discusses how trust in social media has increased 75% and people are more likely to trust others like themselves. It provides tips for charities such as collaborating with others, telling stories, making events interactive across social platforms, and adapting strategies based on learning about one's audience. The overall message is that being heard online is about listening, putting people first, clear messaging, and turning supporters into teammates through an integrated social media approach.
Similar to Its not the size, its what you do with it onthe edge bristol 2012 final (20)
These slides formed part of a webinar session led by Rachael Ball, Digital Project Manager at BDB, where she previews some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.
Going global: 7 steps to better international B2B marketing campaignsBarrett Dixon Bell
The document provides 7 steps for effective international B2B marketing campaigns: 1) Conduct market research, 2) Develop branding and advertising, 3) Engage in public relations activities, 4) Generate leads, 5) Use effective sales tools, 6) Attend trade shows, and 7) Implement digital marketing strategies. It emphasizes the importance of understanding local markets, translating messaging appropriately, and having a multichannel approach for brand awareness, lead generation, and sales. Tips include regularly updating research, reviewing sales processes, and planning all aspects of trade show participation.
These slides formed part of a webinar session led by Neil Malcolm, account director at BDB, where he explored how some of the primary social media channels can be harnessed more effectively for b2b brand engagement and marketing conversion.
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Creating good marketing content that endures is a significant challenge for most modern marketers. In a practical presentation with scores of examples, René outlined how you can put your expertise and experience at the centre of your marketing effort with 15 tips you can implement the very next day after the conference.
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Zoe Wilkins hosted a workshop on using social media for packaging companies. She has 16 years of experience in industrial marketing. The workshop covered the benefits of social media including increased brand awareness and engagement. It provided examples of packaging companies successfully using social media through platforms like Twitter, Facebook, LinkedIn and Pinterest. The workshop also discussed best practices, potential risks, and how to get started with an integrated social media strategy.
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Rene opened up the content marketing stream with a content essentials presentation focusing on strategies that B2B companies can use to effectively drive awareness, engagement and lead generation through great content.
Rene focused on curation, content repackaging and creation of new content, mapping it to different audiences, needs and buying cycle stages.
The document discusses using social media for business-to-business (B2B) marketing and public relations. It addresses common challenges with B2B social media use and provides 10 steps to improve social media strategies, including setting measurable objectives, understanding your audience, targeting relevant online communities, operating a PR program first to generate content, providing useful information, creating killer content, commenting on industry discussions, sharing relevant content, asking for help if needed, and being authentic. The takeaways emphasize using existing materials to drive social media engagement and adding value through informative content.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
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Its not the size, its what you do with it onthe edge bristol 2012 final
1. It’s not the size
It’s what you
do with it
Social media strategy for business
25 September 2012 #edgebristol
@ontheedgelive @renepower
2. Lucky us
Marketing just got really easy
Presentation to:
25 September 2012 #edgebristol
www.bdb.co.uk
I N T E R N A T I O N A L M A R K E T I N G T H A @ontheedgelive @renepower
T C O M M U N I C A T E S
3. We can talk to anyone we like
whenever we like
25 September 2012 #edgebristol
@ontheedgelive @renepower
4. Amplify
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
5. b l
bl ah
B la h
h bl ah
h b la ah
b la h b l
b la
b l ah b la h
bl ah
bl ah bl ah
bl ah
25 September 2012 #edgebristol
@ontheedgelive @renepower
6. Why companies suck at social?
Not relevant to audience
Not engaging or exciting Confused with social
All broadcast Not easy to access / share
Spammed across multiple platforms
25 September 2012 #edgebristol
@ontheedgelive @renepower
7. Remember your day job
A sale = story x passion + trust
time
25 September 2012 #edgebristol
@ontheedgelive @renepower
8. You want provocative?
Stop thinking about yourself.
Start thinking about your
customer.
Presentation to:
25 September 2012 #edgebristol
www.bdb.co.uk
I N T E R N A T I O N A L M A R K E T I N G T H A @ontheedgelive @renepower
T C O M M U N I C A T E S
9. It’s not the size
It’s what you do with it
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
10. The social media conundrum
We need an
audience
We need a bigger
audience
I need to be
on social
I don’t know I don’t have
media
where to start? time I don’t have
I need to resource
cleanse
My connections
offer no value and I It’s not
need new ones measurable
11. Stop talking social media.
In fact, stop talking.
Start listening.
Presentation to:
25 September 2012 #edgebristol
www.bdb.co.uk
I N T E R N A T I O N A L M A R K E T I N G T H A @ontheedgelive @renepower
T C O M M U N I C A T E S
12. Inside the mind of the buyer
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
15. Taking CARE in social media
How do we want to be Who do we want to be What are important Can we measure if / how
perceived? associated with? issues to our audience? our content matters?
What are we going to Who do we want to How can we help, How are we going to
say, share, comment influence? advise, add value? measure if audiences
on? care?
Who do we want to Can we do this
How are we going to do engage? frequently? How are we going to
it? measure our relevance?
25 September 2012 #edgebristol
@ontheedgelive @renepower
16. Audit
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
17. Watering holes
Who’s there?
What’s being said?
What’s being asked?
What’s missing?
What works?
What doesn’t?
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
19. Curating content in five steps
Step 1: Get Google
Set up Alerts and Reader
Step 2: Visit namechk
Step 3: Set up your ‘Big 5’
Step 4: Set up free
Hootsuite and plug them in
Step 5: Check Reader –
schedule updates for half
an hour each morning
25 September 2012 #edgebristol
@ontheedgelive @renepower
20. Define audience pain
Identifies topics
Dictates relevance
Establishes trends
Sets parameters
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
21. Audit what you have already
Goal = Quick wins
25 September 2012 #edgebristol
@ontheedgelive @renepower
22. Rules for creating killer content
Relevance
Useful
Valuable
Lead generative
Social
=
23. Map content to buyer needs
Set objectives
Select different tools to
deliver different
outcomes
Select tools for different
audiences and stages
of buying cycle
Courtesy of
www.smartinsights.com
25 September 2012 #edgebristol
@ontheedgelive @renepower
25. Relevant, targeted usable content
is social media rocket fuel.
Valuable content gets shared.
Presentation to:
25 September 2012 #edgebristol
www.bdb.co.uk
I N T E R N A T I O N A L M A R K E T I N G T H A @ontheedgelive @renepower
T C O M M U N I C A T E S
26. Amplification
Access influencers and customers: 140m users worldwide. 8.6m UK,
The big five deliver search optimisation,
100,000s in your sector, 1,000’s in your groups.
brand amplification and audience
Media, influencer and customer contacts. Build influence and distribute
content. Access influencers and customers: 140m users worldwide.
8.6m UK, 100,000s in your sector, 1,000’s in your groups.
Half of all search is video makes YouTube search engine a must.
Media, influencer and customer contacts. Build influence and
800m users; lines content.
distribute of personal-professional ever blurring.
Given priorityof all search Uptake and functionality will improve overa
Half in SERPS. is video making YouTube search engine
time. must.
Given priority in SERPS. Uptake and functionality will improve
over time. Deliver engagement with Circles and Hangouts.
900m users; lines of personal-professional ever blurring.
27. Measuring social media
Buzz by no of posts buzz by impressions shift in buzz channel buzz
buzz by time of day seasonal buzz competitive buzz category/topic buzz
asset popularity buzz by customer type mainstream media mentions
buzz by stage in DM process mainstream media mentions installs downloads
growth rate of fans follows friends contacts no of pass alongs
uploads favourites likes comments ratings
recommends embeds bookmarks subscriptions page views
increase in searches %of buzz with links no of views/interactions polls virtual gifts
clickthroughs changes in search ranking type reach channel
tags popularity contest entries leads generated
geography volume of posts impressions time spent clicks contributions
products sampled store visits trials
by bloggers chatrooms wikis online sales offline sales savings change
customer acquisition & retention
in share AEV event response event attendance satisfaction feedback
complaint handling
25 September 2012 #edgebristol
@ontheedgelive @renepower
28. Specific social media metrics
Raise brand profile = Klout
Web traffic uplift = Google Analytics
Social Reports
Web visitor loyalty = Google Analytics
Advanced Segments
Conversion rates = Google Analytics Social
Conversion Goals
http://www.socialmediaexaminer.com/4-social-media-goals/ 25 September 2012 #edgebristol
@ontheedgelive @renepower
29. Takeaways
1. Keep focused
on actions and
Think help, Use outcomes
adding value, actionable
and expertise information 2. Map types of
first to position content to
expertise audience and
stages of the
buying process
Research where
your audience Refine, 3. Create a
goes and what repurpose & calendar to map
they are repackage resource
looking for your existing
material 4. Pick social
platforms your
customers use
I N T E R N A T I O N A L M A R K E T I N G T H A T C O M M U N I C A T E S
30. You want provocative?
You can’t handle
provocative
25 September 2012 #edgebristol
@ontheedgelive @renepower
31. Stop talking. Start listening.
Focus on adding value to
customers (and your business).
Think fuel. Create expert content
that drives trust before launching
into social media.
Presentation to:
25 September 2012 #edgebristol
www.bdb.co.uk
I N T E R N A T I O N A L M A R K E T I N G T H A @ontheedgelive @renepower
T C O M M U N I C A T E S
32. Recommended
Websites
Smart Insights blog
Econsultancy.com
Content Marketing Institute blog
Hubspot blog
Problogger
Books
Inbound Marketing: Get found using Google, social
media and blogs Dharmesh Shah / Brian Halligan
Content Rules CC Chapman
25 September 2012 #edgebristol
@ontheedgelive @renepower
33. More?
200 page eBook on b2b digital
marketing - available to members of
http://www.smartinsights.com/
20% off promo code: SMARTB2B
rene@bdb.co.uk
http www.bdb.co.uk
@renepower
blog http://marketingassassin.co.uk
Coming soon to
Slides will go up on
http://slideshare.net/renepower
25 September 2012 #edgebristol
@ontheedgelive @renepower
Editor's Notes
Got some great
Show of hands – delegate split (client vs agency, b2b vs b2c vs public sector, digital native vs illiterate) This is a social media presentation WITHOUT the social media. Everyone knows about Facebook – 900m users, Linkedin 130m users, Google+, Twitter and the 98,000 tweets a minute. This is about making it relevant to your business. BDB digital credentials V1 Jan 2012
I want to start with an observation…aren’t we lucky living in the age we do. Technology and connection has never been easier. We can now talk to almost anyone We can find anyone We can talk to blather about our products and services We can sell All regardless of interest, segmentation, targeting or strategy. BDB digital credentials V1 Jan 2012
OK it didn’t it got really complicated… BDB digital credentials V1 Jan 2012
http://fanpagelist.com/ BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
You’re in the business of selling expertise People buy when they trust Trust takes time, people need to believe You need to tell a story and tell it story well BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
Social media was designed for pleasure, and for one-to-one conversations. Brands hijacked it and the platforms have been trying to monetise ever since. BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
BDB digital credentials V1 Jan 2012
5 steps to curating great content and becoming your industry’s go to BDB digital credentials V1 Jan 2012