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The document discusses the top viral marketing campaigns on Facebook in India in 2013, including Brooke Bond Red Label's campaign, ICICI Bank's Pockets banking service on Facebook, Aircel India's "Gone in 55 Seconds" campaign to grow its fan base, Videocon D2H's engagement initiative "The Asli Picture", and Indusland Bank's "Lucky Number Account".
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The document discusses the concepts of buzz marketing, word-of-mouth marketing, and viral marketing. It outlines 5 myths of buzz marketing, provides tips for word-of-mouth marketing, and identifies 3 factors that can ignite public interest. Examples are given of Gmail and Tupperware utilizing these marketing strategies effectively. The conclusion emphasizes getting customers involved to allow marketing efforts to spread organically.
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Thank you for the opportunity to evaluate my performance in this role. I have been working as an assistant for one year. During this time, I have supported the project managers by scheduling meetings, taking notes, and completing administrative tasks. I believe I have performed well in this role and helped the project managers be more efficient. However, I am always looking for ways to improve and would appreciate any feedback on areas I could strengthen. Please let me know if you need any other information from me for this evaluation. I look forward to our discussion.
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Chapter 3
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itft-buzz marketing
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- 16. Best Viral Marketing Campaign On Face book for 2013 Brooke Bond Red label Banking through Face book – Pockets by ICICI Bank Aircel India grows fan base with ‘Gone in 55 seconds. Videocon D2H engages with The Asli Picture Indusland bank s Lucky Number Account 16
- 17. BROKE BOND RED LABEL 17
- 19. AIRCEL INDIA (Gone In 55 Seconds) 19
- 20. VIDEOCON D2H ASLI PICTURE INITIATIVE 20
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