ITC focuses on achieving high performance in economic, environmental, and social dimensions of its business. Economically, ITC is a large Indian company with a market capitalization over $22 billion. Socially, ITC employs over 26,000 people and supports livelihoods for 5 million people through initiatives like e-Choupal. Environmentally, ITC has been carbon positive for 5 years, water positive for 8 years, and solid waste recycling positive by reusing more than it generates through extensive plantation programs and other sustainability efforts.