2. Including nudity in music
videos clearly sparks a debate
within spectators that leads to
a large amount of views.
Views correlate to money and
income, so regardless of
whether the people who are
watching the music videos
enjoy them or not, the artists
will still benefit from all the
attention. This is thus an
advantage to music
institutions.
Yet, since including nude
women in music videos causes
such a commotion, large
distribution sites like You Tube
are likely to ban it, and thus
cause a barrier that stops
artists from advertising their
works to audiences. This
ultimately leads to less success
and income on the artist’s
behalf.
ISSUES IN THE MEDIA AULONA ISMAILI
“The R&B stars' sexually explicit music videos are a very modern way to boost record sales
figures”
“Blurred Lines has been the subject of much controversy in recent weeks as the video, featuring
numb-looking models strutting across the screen in flesh-coloured G-strings, was taken down
from YouTube.”
“Whether viewers were revelling in their laddish audacity or fuming about the objectification of
women, the clips led to a frenzy of social media debates”
“online videos have become an increasingly vital tool for artists operating in the US market/an
artist could now go platinum after 100 million streams.”
3. ISSUES IN THE MEDIA AULONA ISMAILI
“These portrayals can potentially limit
girls' self-perceptions and influence
their attitudes regarding the
importance of appearance." (Gordon,
Maya K.)
A woman’s value is reduced to looks
only, so the expectations of developing
real, credible talents is lowered.
Men are given a false sense of reality and
believe that women enjoy being dominated.
This furthers the unequal treatment of the
two genders.
Female audiences may feel pressurised
to look like conventionally accepted
women in the media.
Rihanna’s Music Video S&M
4. BIBLIOGRAPHY AULONA ISMAILI
ARTICLE ON THE GUARDIAN -
http://www.theguardian.com/culture/musicblog/2013/jul/0
9/justin-timberlake-robin-thicke-banned-videos
JUSTIN TIMBERLAKE MUSIC VIDEO (TUNNEL VISION) –
https://www.youtube.com/watch?v=07FYdnEawAQ
ROBIN THICKE MUSIC VIDEO
(BLURRED LINES) –
https://www.youtube.com/watch?v=zwT6DZCQi9k&oref=ht
tps%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DzwT6
DZCQi9k&has_verified=1
STREAMING SERVICES INFO –
http://www.billboard.com/biz/articles/news/1162486/busi
ness-matters-how-much-do-streaming-services-pay-artists-
ask-the-labels
SEXUAL OBJECTIFICATION OF WOMEN –
http://www.articlesbase.com/multimedia-articles/sexual-
objectification-of-women-3906730.html
