<ul><li>Mission Statement: </li></ul><ul><ul><li>The “I’m a Believer” campaign is a regional marketing initiative focused ...
<ul><li>Advertisement  </li></ul><ul><li>48 Billboards </li></ul><ul><li>Print Ads </li></ul><ul><li>Online Ads </li></ul>...
Mayor Dave Bing – Believer  Mayor of Detroit
Mitch Albom - Believer Award-winning Journalist  Detroit Free Press
Monica Gayle – Believer News Anchor – WJBK Channel 2
Chief Ralph Godbee, Jr. - Believer City of Detroit Police Chief
Carmen Harlan – Believer News Anchor – WDIV Channel 4
L. Brooks Patterson – Believer Oakland County Executive
Dick Purtan – Believer Detroit’s Most Recognized Radio Personality
Ro Spit – Believer Entertainer and Entrepreneur
Kym Worthy - Believer Wayne County Prosecutor
Paul W. Smith - Believer On-Air Personality – WJR Radio
Trick Trick - Believer Producer and Entertainer
Mark Hackel – Believer  Macomb County Executive
Robert Ficano - Believer Wayne County Executive
Diana Lewis - Believer News Anchor – WXYZ Channel 7
 
Public Service Announcements Detroit Media Personalities – 15 seconds  Campaign Personalities – 30 seconds Campaign Person...
Public Service Announcements Kym Worthy “No one is above the law.” Mitch Albom “Mayor Bing can’t do it alone.” Mayor Bing ...
<ul><li>Public Relations </li></ul><ul><li>Front Page Coverage </li></ul><ul><li>Editorials </li></ul><ul><li>Feature Stor...
 
 
 
 
 
 
 
“ I’m a Believer” on Radio & TV WWJ Interview with Mayor Bing Campaign mention on WWJ “ Believer” on WXYZ Channel 7  “ Bel...
“ I’m a Believer” on TV “ Believer” on WXYZ Channel 7  “ Believer” on WWJ TV
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Detroit - I'm a Believer Presentation

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  • Video 1: Anchors from 2, 4, 7; Purtan; Bing; Worthy; Henderson; Albom Video 2: Purtan; Bing; Worthy; Smith; Brooks; Gayle; Albom Video 3: Smith; Bing; Worthy; Michalski; Brooks; Scilian; Gaddis Video 4: Bower; Finley; Johnson (COTS); Smith; Bing; Worthy; Michalski; Brooks; Bobb; Leonard; Ro Spit; Perkins; Ficano; Gaddis; Zamler; Bing
  • Video 1: Zamler; Horton; Gaddis; Purtan; Bing; Worthy; Smith; Brooks; Bobb; Godbee; Trick Trick; DiChiera; Gayle; Henderson; Albom; Jill Jack; Bing.
  • Detroit - I'm a Believer Presentation

    1. 2. <ul><li>Mission Statement: </li></ul><ul><ul><li>The “I’m a Believer” campaign is a regional marketing initiative focused on changing the hearts and minds of area residents, encouraging volunteerism to revitalize the City of Detroit. </li></ul></ul>
    2. 3. <ul><li>Advertisement </li></ul><ul><li>48 Billboards </li></ul><ul><li>Print Ads </li></ul><ul><li>Online Ads </li></ul><ul><li>TV & Radio PSAs* </li></ul><ul><li>*Played more than 80,000 times on TV </li></ul>
    3. 4. Mayor Dave Bing – Believer Mayor of Detroit
    4. 5. Mitch Albom - Believer Award-winning Journalist Detroit Free Press
    5. 6. Monica Gayle – Believer News Anchor – WJBK Channel 2
    6. 7. Chief Ralph Godbee, Jr. - Believer City of Detroit Police Chief
    7. 8. Carmen Harlan – Believer News Anchor – WDIV Channel 4
    8. 9. L. Brooks Patterson – Believer Oakland County Executive
    9. 10. Dick Purtan – Believer Detroit’s Most Recognized Radio Personality
    10. 11. Ro Spit – Believer Entertainer and Entrepreneur
    11. 12. Kym Worthy - Believer Wayne County Prosecutor
    12. 13. Paul W. Smith - Believer On-Air Personality – WJR Radio
    13. 14. Trick Trick - Believer Producer and Entertainer
    14. 15. Mark Hackel – Believer Macomb County Executive
    15. 16. Robert Ficano - Believer Wayne County Executive
    16. 17. Diana Lewis - Believer News Anchor – WXYZ Channel 7
    17. 19. Public Service Announcements Detroit Media Personalities – 15 seconds Campaign Personalities – 30 seconds Campaign Personalities – 15 seconds Campaign Personalities – 15 seconds
    18. 20. Public Service Announcements Kym Worthy “No one is above the law.” Mitch Albom “Mayor Bing can’t do it alone.” Mayor Bing “Who wouldn’t want a job like that?” Campaign Personalities - 30 seconds
    19. 21. <ul><li>Public Relations </li></ul><ul><li>Front Page Coverage </li></ul><ul><li>Editorials </li></ul><ul><li>Feature Stories </li></ul><ul><li>Radio & TV Features </li></ul>
    20. 29. “ I’m a Believer” on Radio & TV WWJ Interview with Mayor Bing Campaign mention on WWJ “ Believer” on WXYZ Channel 7 “ Believer” on WJBK Channel 2 &quot;Believer&quot; on WDIV Channel 4
    21. 30. “ I’m a Believer” on TV “ Believer” on WXYZ Channel 7 “ Believer” on WWJ TV

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