Understanding Big Data and Government 3.0

Copyright © 2014 Hanmin Jung한국지역정보개발원강의(2014.7)
한국과학기술정보연구원 (KISTI)
컴퓨터지능연구실 실장
정 한 민
빅데이터와 정부 3.0 이해

Copyright © 2014 Hanmin Jung한국지역정보개발원강의(2014.7) 2
http://www.youtube.com/user/TworldTV
Social Data

Social Data
http://bynoy.files.wordpress.com/2011/08/united-noy-weblife-60-seconds.jpg

http://www.youtube.com/user/TworldTV
Machine (Thing) Data

Machine Data
T. Baer, “What is Big Data? The Reality for Analytics”, OVUM, 2011.
Call data recordsCall data records
Sensory dataSensory data
Web log filesWeb log files
Financial Instrument TradeFinancial Instrument Trade

Data Never Sleeps
http://cdn2.business2community.com/wp-content/uploads/2012/12/DOMO-Data-in-One-Minute.jpg

IoT, M2M
Coca-Cola Amatil - M2M Case Study
http://www.youtube.com/watch?v=KRYRxYz3uFE

IoT, M2M
OralB BT Toothbrush (MWC 2014)
http://www.youtube.com/watch?v=TisgCNxcaR0

Big Data in the World
http://www.ektron.com/billcavablog/Big-Data-Big-Content-Big-Challenges/

Multiple of the Unit Byte
http://files.sharenator.com/daily_picdump_423_640_high_110-s640x1241-64182.jpg

Trends of Data
Web -> Social -> Thing
“The next Google or Facebook may well be
an Internet of Things company.”
by R. MacManus (ReadWriteWeb)

Hype Cycle – 2010
Emerging Technologies Hype Cycle 2010

Hype Cycle – 2011

Hype Cycle – 2012

Hype Cycle 2013

3V’s of Big Data
http://i1.ytimg.com/vi/H7NLECdBnps/maxresdefault.jpg

4V’s of Big Data
http://i1.wp.com/www.ibmbigdatahub.com/sites/default/files/infographic_file/4-Vs-of-big-data.jpg

Bottleneck in Data Ecosystem
http://quizzicaleyebrow.files.wordpress.com/2011/03/pict0044.jpg

Big Data Platform
http://marscommons.marsdd.com/wp-content/uploads/Digital-Intelligence-Architecture-copy.png

Big Data – Growing Universe
http://www.ramonchen.com/wp-content/uploads/2011/10/The-Growing-Universe-of-Big-Data-2.jpeg

Hot Companies
http://www.google.com/trends/

Google Search Market Share
http://17c5292de98097453c03-eb608030905f9629b60e5d0179a816c5.r5.cf2.rackcdn.com/wp-content/uploads/2014/04/search-engine-chart.002.png

Google vs. Naver
http://www.google.com/trends/

Google Traffic
http://siteanalytics.compete.com/naver.com/

Naver Traffic
http://siteanalytics.compete.com/naver.com/

Infographics for Big Data
http://thumbnails.visually.netdna-cdn.com/big-data_50291c3b16257.jpg

Google Data Center
http://www.youtube.com/watch?v=avP5d16wEp0

Voice Search Evaluation
http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/40491.pdf

Google Flu Trends
http://www.google.org/flutrends/intl/en_us/us/#US

CDC Flu Report
http://www.google.org/flutrends/intl/en_us/us/#US

Google Maps Navigation
http://source.android.com/
33

Google Maps Navigation
현재 관련 규정에 따르면 일정 수준 이상의 해상도를 가진 지도는 측량법 제24조,
제25조 및 제27조에 의거 국토지리정보원장의 사전승인 없이는 복제, 국외 반출 및
해당 지도를 이용한 다른 지도의 간행을 금지하고 있다. 이 사항을 위반하면 측량법
제64조 및 제65조에 의거 1년 또는 2년 이하의 징역 또는 1000만원 또는 2000만원
이하의 벌금에 처해진다.
세부 규정에 따르면 4m 급 이상을 지원하는 초고해상도 지도를 인터넷에서 서비스
할 때에는 국가정보원 및 정보통신부의 '검증'을 받아야 한다. 최고 1m급 고해상도
위성지도를 제공하는 콩나물닷컴은 물론이고, 위성 촬영 정보를 제공하지 않는
네이버(http://maps.naver.com)나 다음(콩나물닷컴 제휴)도 지도 정보를
제공하면서 하단에 이용 안내를 통해 활용 범위를 명확히 제한하고 있다.
위성지도를 제공하고 있는 콩나물닷컴은 공식 자료에서 "휴전선 접경 지역은 보안
문제로 위성 사진을 제공하지 않고 있고, 군부대나 보안 시설물 역시 위장 처리하고
있다"며 "위성 사진의 보안시설물은 별도의 기준을 따르기 때문에 위장 처리되지
않은 지역은 서비스 허가 지역으로 보면 된다"고 설명했다. 여기서 말하는 '별도의
기준'이란 국정원이나 국토지리정보원이 정한 규정을 뜻하고, '위장처리'란 보안
시설물을 가리거나 삭제, 또는 다른 지형물로 임의 수정하는 것을 의미한다.
34

Naver Map
http://map.naver.com/
35

Naver Map
36

Google Maps/Earth
https://www.google.com/maps/place/%EC%B2%AD%EC%99%80%EB%8C%80/@37.5850619,126.9749004,450m/data=!3m1!1e3!4m2!3m1!1s0x0:0xb16d5f135eaaddc
37

Naver Map
38

Google Maps/Earth
http://www.google.com/earth/
39

Google Maps/Earth
https://maps.google.com/locationhistory/b/0/
40

Google Maps/Earth
https://maps.google.com/locationhistory/b/0/
41

Google Gmail
http://mail.google.com/
42

Android
http://blog.appliedis.com/wp-content/uploads/2013/11/android1.png

Vision of Android
Android is an open-source software stack for mobile devices,
and a corresponding open-source project led by Google.
We created Android
in response to our own experiences launching mobile apps.
We wanted to make sure that
there was no central point of failure,
so that no industry player can restrict
or control the innovations of any other.
That's why we created Android,
and made its source code open.
http://source.android.com/

Android Architecture
X. Du and X. Sheng, “Smartphone”

Android Market Share
http://static2.businessinsider.com/image/519fda1becad043c0a000004-1200-924/smartphone%20market%20share-1.png

Android Phone

Google’s Financial Table
http://investor.google.com/financial/tables.html

Google vs. Naver
Google
Search and move to other sites
Supercomputing power with millions of cheap PCs
Naver
Search and produce (or help to produce) contents
Only 20% moves to other sites
69% of total sales is advertisement
24% for game, 6% for e-commerce
Many many ads.
keyword ads. (파워링크 10개, 플러스링크 5개, 비즈사이트 5개)
Context ads. in 지식IN (3개)
Banner ads.
…
전현준, 신호섭, 김원진, “구글VS 네이버검색대전쟁”

Google vs. Naver

Revenue Sources
http://24.media.tumblr.com/tumblr_lz11ulCuPy1qij315o1_1280.gif

Apple Siri
http://cdn3.digitaltrends.com/wp-content/uploads/2011/10/1200-siri.jpg
53

Siri Application
http://www.apple.com/ios/siri/
54

http://cdn0.sbnation.com/entry_photo_images/5667445/20120920-DSC_7192VERGE_large_verge_medium_landscape.jpg
Apple Maps
55

http://www.themarketingpeople.com/blog/wp-content/uploads/2012/09/Google-Vs-Apple-Maps.jpg
Google Maps vs. Apple Maps
56

http://blogs.law.harvard.edu/doc/files/2012/11/2maps.jpg
Apple buys startups HopStop, Locationary (2013.7)
57

http://appleinsider.com/articles/13/08/02/apple-hiring-maps-experts-ios-7-will-recruit-users-to-help-improve-maps-with-frequent-locations
iOS 7 will recruit users to 'Help Improve Maps'
58

https://www.waze.com/livemap
Google buys Waze map app for $1.3bn
59

DNA Test (23andMe)

YouTube
https://lh4.googleusercontent.com/9Difi9bypu9-FoUsfFWpX6odYLLjXQk_q0aPxZBSFynecMOSLoKRKWRWIfZdXRGOdXMZCahrLBG6vWrwIeT-A26iDjTucgFVCP0Fuzr79BHW5kLJ3sw

BigDog
https://www.youtube.com/watch?v=W68VVn-d5uA

WildCat
http://www.youtube.com/watch?v=wE3fmFTtP9g

Google Car

A First Drive
http://www.youtube.com/watch?v=CqSDWoAhvLU

Google Glass
67

Google Glass @ Football Match
68

Google X
http://www.youtube.com/watch?v=-XE8Cq-ncj0

Vision of Google: Big Brother
“Your computer doesn’t know where you are, what you know, what you’re doing.
We’re trying to make devices work,
to understand your context and what you might need.
We’re just starting to work on Android Wear, for example.
Having computing understand you — we haven’t done that yet.” by Larry Page
“Your computer doesn’t know where you are, what you know, what you’re doing.
We’re trying to make devices work,
to understand your context and what you might need.
We’re just starting to work on Android Wear, for example.
Having computing understand you — we haven’t done that yet.” by Larry Page
http://blog.ted.com/2014/03/19/computing-is-still-too-clunky-charlie-rose-and-larry-page-in-conversation/

Google Now
http://googleblog.blogspot.kr/2013/04/google-now-on-your-iphone-and-ipad-with.html

Android Wear
http://cdni.wired.co.uk/1920x1280/g_j/google-smartwatch.jpg

Amazon Patent
http://patents.com/us-8073460.html
Next Destination Prediction

Naver Stock Chart
http://finance.yahoo.com/echarts?s=035420.KS+Interactive

Naver Line
http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2013/07/line-stickers.jpg

Naver Line
http://kr.wsj.com/posts/2014/05/08/네이버-메시징앱-라인이-성장동력/tab/print/

Money Ball
http://www.youtube.com/watch?v=AiAHlZVgXjk

Major League
http://www.brooksbaseball.net/
Hyun-Jin Ryu (Apr. 17, 2014)
“Everything kind of came out [of his hand] looking the same.”
by Giants catcher Buster Posey

Major League
Hyun-Jin Ryu (Apr. 17, 2014)

Major League
Hyun-Jin Ryu (2013~2014)

Major League
http://mlb.mlb.com/team/player.jsp?player_id=547943#gameType='R'&sectionType=career&statType=2&season=2014&level='ALL'
Hyun-Jin Ryu (2014.6)

Major League
Shin-Soo Choo (2013~2014)

Crop Yield Estimation
http://www.geovar.com/data/satellite/rapideye/rapideye_sample_image_bands543.jpg

Crop Yield Estimation
https://www.agriskmanagementforum.org/content/improved-supply-intelligence-global-agriculture-markets
South American soybean production forecastsSouth American soybean production forecasts

Soybeans Futures (CME)

DTaQ
86

Korea Customs Agency
http://www.visualdataweb.org/relfinder/relfinder.php

NIPA

KISA

KFRI

KFRI
93

KRIBB
94

KRIBB
95

KRIBB
96

Analytics Evolution
https://www-304.ibm.com/connections/blogs/ibm_healthcare/resource/BLOGS_UPLOADED_IMAGES/AnalyticsJourney.png

InSciTe Advisory

Data Scientist
http://cromi.org/main/wp-content/uploads/2012/10/Davenport-2012-data-scientist.pdf

Data Scientist
http://philanthropy.com/blogs/innovation/matching-data-scientists-and-nonprofits/778

Andraka
http://www.geovar.com/data/satellite/rapideye/rapideye_sample_image_bands543.jpg

Government 3.0

Open Government Initiative

Data.gov

Data.gov.uk
106

N. Shadbolt @ Dinner
107

Data.gov.uk
108

Data.gov.uk Demo

Data.gov.uk Demo
http://www.road-injuries.info/map.html

Data.gov.uk App
http://data.gov.uk/apps/find-properly

Causes of Death: UK
http://image.guardian.co.uk/sys-files/Guardian/documents/2011/10/28/Factfile_deaths_2_2011.pdf

Data.gov Demo
http://data-gov.tw.rpi.edu/w/images/b/ba/10026-smoking-tax-correlation.png

Data.gov Demo
http://data-gov.tw.rpi.edu/w/images/b/b1/State-lib-sum.png

Data.gov Demo
http://data-gov.tw.rpi.edu/w/images/d/d7/Ec2.png

Data.gov Demo
http://data-gov.tw.rpi.edu/w/images/a/a6/Supreme_justice.png

Open Government
http://4.bp.blogspot.com/-33XgfoVRwfg/UGnUiM5H8PI/AAAAAAAADao/aZ49g7mRRgE/s1600/evidence.jpg

Evidence-based Decision Making
Advantages
Ensures that policies are responding to the real needs of the community
Highlight the urgency of an issue or problem which requires immediate
attention
Enables information sharing amongst other members of the public sector
Reduces government expenditure which may otherwise be directed into
ineffective policies or programs
Produces an acceptable return on the financial investment that is allocated
toward public programs
Ensures that decisions are made in a way that is consistent with our
democratic and political processes which are characterized by
transparency and accountability
http://www.abs.gov.au/ausstats/abs@.nsf/lookup/1500.0chapter32010
118

“Data to Knowledge to Action”
Updated Big Data Initiative (Nov. 2013)
Deriving greater value for American consumers and grow the Nation’s
economy
Facilitating powerful new approaches to discovery and decision-making
“America is rich with institutions that are expert at generating data, …
merging pre-competitive resources, partnering on analytics, and sharing
lessons learned”
Building virtual clinical trials: learning computer network for unlocking
and analyzing vast quantities
Improving access to clinical trials: machine-readable ‘target health profile’
for improving patient access to information about clinical trials
Bringing NASA data down to Earth: the power of the crowd for analyzing
massive data sets
Applying data analytics to society’s problem-solvers: communication
technologies for improving the health of under-served and disconnected
communities
http://www.whitehouse.gov/sites/default/files/microsites/ostp/Data2Action%20Press%20Release.pdf
119

Big Data for Better Government
http://semanticommunity.info/@api/deki/files/20279/TheBigDataGapSlide4.png?size=bestfit&width=725&height=540&revision=1

Government 3.0 of Korea
http://www.gov30.go.kr/gov30/index.do

Data.go.kr
122

Open.go.kr
123

Data.go.kr – Unusable Contents
124

Open.go.kr – Unusable Contents
125

jhm@kisti.re.kr
“A lot of times, people don’t know what they want until you show it to them.”
by Steve Jobs
“Many people won’t be convinced until they’ve seen it for themselves.”
by Jakob Nielsen

Understanding Big Data and Government 3.0

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