13. Let’s Listen To A Few MultiFamily Talking Heads…
“How Does Your Company Use Technology?”
.
14. Greg Mutz, Amli
“…Kids with cell phones
come into our leasing
office at all times.
All parts of our business
are impacted as we
become more technology
reliant.”
”
19. Tom Toomey, UDR
“We are capturing more
behavior patterns, getting
smarter about how to
keep the quality resident
AND engage new
residents. More data
assists us in predicting the
nature of the consumer
and our associates. We are
essentially going to get
better at getting our
associates’ skill sets to
match up.”
20. …“I agree with Tom. Big
department stores are
getting good at
understanding who their
customers are predicting
their likes, dislikes,
behaviors….meshing the
things that are happening
– snow storms with
promoting snow shovels
at Home Depot, for
example. We used to think
this was way out there for
multifamily. Now, if you’re
not thinking that way,
you’re way behind.”
Rick Graf, Pinnacle
51. If you say this to your seatmate, you may have
questions. If so, please raise your hand. Sometimes
things make much more sense inside of my head.
“…Just remember, if we get caught and
someone asks about this, you’re deaf and
I don’t speak English…”
Old Business Will Become New
The connectivity of things radically shapes people’s lives and expectations. Brands must deliver services that are contextually aware, learn about us, maintain relevance in our lives and meet our evolving needs
Change will beget change - Digital innovation does not happen on it’s own nor without consequences. For radical departures from convention, watch for gaps in between ideas, but be we know that hyped developments often struggle to adapt to existing systems and economic reality. These truths are where the need for Open Platform and Data Sharing becomes supremely evident.
A shift is coming to a time when objects that act in the physical and digital realms will be the norm, sensing and acting upon their environments and empbodying the concepts of the Internet of Things and Embedded Intelligence. In particular, as we move through time a change in the fundamental nature of objects will affect our use and relationship to our posessions specifically those in the domestic space.
The connected consumer is constant. As the global consumer becomes more connected , we don’t care what device they’re using. Care that they are connected. And…are you?
The ability to control a computer using only the power of the mind is closer than you might think. Brain-computer interfaces, where computers can read and interpret signals directly from the brain, have already achieved clinical success in allowing quadriplegics, those suffering ‘Locked-in syndrome’ or people who have had a stroke to move their own wheelchairs or even drink coffee from a cup by controlling the action of a robotic arm with their brain waves. In addition, direct brain implants have helped restore partial vision to people who have lost their sight.
Recent research has focused on the possibility of using brain-computer interfaces to connect different brains together directly. Researches at Duke University last year reported successfully connecting the brains of two mice over the internet (into what was termed a “brain net”) where mice in different countries were able to cooperate to perform simple tasks to generate a reward.
In 2013, scientists at Harvard reported they were able to establish a functional link between the brains of a rat and a human with a non-invasive, computer-to-brain interface.
Other research projects have focused on manipulation or directly implanting memories from a computer into the brain. In mid-2013, MIT researches successfully implanted a false memory into the brain of a mouse. In humans, the ability to directly manipulate memories might have an application in treatment of post-traumatic stress disorder, while in the longer term, information may be uploaded into human brains in the manner of a computer file.
Source: Global Agenda Council of Emerging Technologies, Annual Meeting
http://3dwindowdressing.com/blog/33/new-from-3dwd-digital-services-to-help-you-seal-the-deal
As modern communications technology devices have miniaturized, they have become more difficult to interact with…even with the “PHABLET”. As nifty as responsive design and docusigning for documents might be, it’s doubtful that a lease (with 13 separate addenda) signing wiill occur on a smartphone. The lack of space on screen-based displays provides a clear opportunity for screenless displays to fill the gap.
Full-sized keyboards can already be projected onto a surface for users to interact with, without concern over whether it will fit into a pocket.
Evoking fond memories of the early Star Wars films, holographic images can now be generated in three dimensions; in 2013, MIT’s Media Lab reported a prototype inexpensive holographic color video display with the resolution of a standard TV.
So what’s the application to MultiFamily Operations and Technology?
Commercial developers and architects are already employing immersive “EXPERIENTIALISM” tools into design and construction, imagine the implications on leasing and pre-leasing to new apartment homes and those ready for a total repositioning.
3D visualization makes for better development projects and cost controls because design flaws can be spotted and fixed in advance. 3D Visualization enables residents and prospective residents to see how they would fit into a space and adapt it to suit their requirements customizing their home selection experience. Visualization might not allow for physical touching an experience, but it can certainly allow for seeing, feeling, smelling, hearing and if you’ve got the right brand of cookies baking in the leasing office…tasting their new apartment home.
Screenless display may also be achieved by projecting images directly onto a person’s retina, not only avoiding the need for weighty hardware, but also promising to safeguard privacy by allowing people to interact with computers without others sharing the same view. By January 2014, one start-up company had already raised a substantial sum via Kickstarter with the aim of commercializing a personal gaming and cinema device using retinal display. In the longer term, technology may allow synaptic interfaces that bypass the eye altogether, transmitting “visual” information directly to the brain
Until we get to that point, various companies have made significant breakthroughs in the field, including Virtual Reality Headsets like OCULUS VR, Bionic Contact Lenses, and Hologram-like videos without the need for moving parts or glasses.
