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1. CSR – A Sustainable Business Model By: Ms. Preeti Malhotra
It is recognized the world over that integrating social, environmental and ethical responsibilities
into the governance of businesses ensures their long term success, competitiveness and
sustainability. The greatest challenge we face today is inequitable distribution of wealth and
opportunities. Today, the richest 1% of adults control 43% of the world’s assets and the bottom
50% has access to only 2% of world’s assets. I think it is important for Companies to recognize
that their actions or in actions impact the future prospects and that CSR is a passport to a
secure future.
Bridging the rich - poor gap is a business imperative and everyone who is in a position to help –
be it a Corporation or an individual – should do their bit. A company is responsible for
providing more benefits than just profits for shareholders. It has a role to play in treating its
employees well, preserving the environment, developing sound corporate governance,
supporting philanthropy, fostering human rights, respecting cultural differences and helping to
promote fair trade, among others. All are meant to have a positive impact on the communities,
cultures, societies and environments in which companies operate.
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