The document discusses trust seals and certification for websites. It recommends using 2-3 well-known trust seals that are relevant to your industry and customers. The seals should be displayed prominently on pages to build confidence. The document also describes ISCOW, an organization that certifies websites to maintain safe and secure online commerce. ISCOW certification involves meeting standards around quality, delivery, security, customer service and privacy. Certified websites can display the ISCOW seal to show customers they are a trusted merchant.

1. Iscow Website Trust Seal Certification

3. Only two or three should be used for a website and these should be the most significant and recognized ones by your customers. If you wish however to use ten or more, it is recommended that you create a page on your site where you can place them all.

5. You may begin your testing with two or three well-known seals as well as the particular seals of your industry.

6. The seal should always be displayed above the fold. If your copy of the seal is much longer, you may repeat it close to the call to action buttons

8. There are some seals which should be placed in checkout areas while others should be shown on all the pages of the site.

9. The seal should be kept in the same area on each page of the site (except on checkout ones)

11. In an effort to maintain the increasing demand secure and safe e-commerce in a period of time that is filled with dishonest vendors, identity theft, and scams in abundance, they have started to provide certification that will serve as evidence to customers that you are safe business.

13. Webshop certified and certified webshop business are certifications that prove to customers that our online store complies with the national and international regulations and laws, along with ISCOW conditions.

18. If your webshop becomes ISCOW approved, then you will receive a certificate witha issued number on it. The number should be displayed visually on the site of your webshop.