The document discusses how mobile traffic is growing significantly and now accounts for over 20% of traffic on average for many websites. It notes that responsive design and mobile websites are two common approaches to optimize a site for mobile visitors. The document recommends that website owners check their mobile traffic statistics, review how their site appears on mobile, and speak to a mobile expert to determine the best mobile strategy.

1. Is Your Website Optimized
for Mobile Visitors?
Tom Treanor
Right Mix Marketing
www.RightMixMarketing.com
@RtMixMktg
0

2. The Mobile Trend is Undeniable
120%
2009
100%
2013
80%
60%
40% 29%
20% 2%
0%
One site’s story. Mobile
Mar-11
Nov-09
Jan-10
Mar-10
Sep-10
Nov-10
Jan-11
Sep-11
Nov-11
Jan-12
Mar-12
Sep-12
Nov-12
Jan-13
May-10
May-11
May-12
Jul-10
Jul-11
Jul-12
visitor growth has been
steadily growing over
time for this global site
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www.RightMixMarketing.com 1 © Copyright Right Mix Marketing Inc.

3. Mentions in the News
“Mobile Websites”
The Age of Mobile Websites
“Responsive Websites”
Responsive Design Interest Growing
2005 2007 2009 2011 2013
Mentions in headlines related to Mobile Websites and
Responsive Websites have bumped up significantly
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4. Examples of Mobile Traffic
Restaurants 39%
Stone and Tile Retailer 25%
Doctor 19%
A sampling of traffic for
Wineries 23%
Architect 19%
over 20 websites* shows
Pet Boarding 27% consistent mobile traffic
Local Photographer 28% averaging at about 22%
Veterinarian 21%
Flooring Retailer 19%
Catering Company 14%
Party/Event Equipment 31%
Local Newspaper 27%
Psychotherapists 20%
Local businesses seem to
Bankruptcy Lawyer 21%
School-related Club 25%
get significantly more
Exotic Cars Forum (Global) 29% mobile visitors
Marketing Consultant (Semi-local) 17%
Digital Media Consultancy (Non-local) 12%
Health Coach 22% * Some are blended results of more than one site’s results
** This site is not well-optimized for local search so gets
Appliance Distributor 11%
** limited local traffic
22%
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5. Not
Optimized Your Mobile Options
Responsive
Design
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6. Mobile
Website
Mobile App
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7. Your Mobile Next Steps
1 Check your website analytics to understand your site’s percentage
of mobile visitors
2 Understand the time-on-site, pages per visit, bounce rate and
conversion rate for mobile vs. non-mobile visitors
3 Review your site’s appearance and functionality on a phone and tablet
4 Talk with a mobile expert about mobile options for your site
5 Focus on delivering a great experience for your mobile visitors
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www.RightMixMarketing.com 6 © Copyright Right Mix Marketing Inc.

8. RightMixMarketing.com/Mobile
Sources:
www.rightmixmarketing.com
www.google.com/analytics/
www.google.com/trends/
www.wharton.upenn.edu/
http://www.nps.gov/nama/photosmultim
edia/app-page.htm
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www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.