1) Only banks, financial institutions, insurance companies, credit card companies, railways, airlines, and registered educational institutes qualify to send transactional messages with DND=OFF. 2) These qualifying entities will be allotted 6-digit alphabetical masks, while all other entities will get 5-digit numeric masks. 3) If a user's customers are on the DND list but wish to receive messages, the customer can opt-in to receive messages from specific categories by sending an SMS message to 1909.

1. IS YOUR COMPANY TRAI DND
COMPLAINT?
Frequently Asked Questions (FAQs)

2. FREQUENTLY ASKED QUESTIONS
I SEND TRANSACTIONAL MESSAGES TO MY
CUSTOMERS. DO I QUALIFY FOR DND=OFF?
Y ou will qualify to send transactional messages with DND=OFF, only if you are
operating one of the following entities:
1. Bank, Financial Institution, Insurance Company, Credit Card Companies (to send
messages regarding account related information to customers).
2. Railways or Airline companies (to send messages regarding travel schedules).
3. Registered Educational Institute (to send messages regarding students to
parents/guardians).
Only above entities (who qualify to send transactional messages) will be allotted 6-digit
Alphabetical masks by the telecom operators, all others will get 5-digit Numeric masks.
Please note that just because you have a business of stock broking, educational
services, travel related services, etc. – it does NOT qualify you to send transactional
messages using DND=OFF, irrespective of whether your customers have given you
official opt-in permission to receive messages from you or not.
WILL I NOT BE ABLE TO SEND MESSAGES TO MY
OWN CUSTOMERS WHO ARE ON DND?
There is a way out for you – but will need some effort from your side and cooperation
from your customers. The new rules allow for partial-DND i.e. users can opt-in to
specific categories – they will then receive messages ONLY from that category, not
other categories.
Depending upon the line of your business, you can request all your customers who are
on DND, but wish to continue receiving messages from you, to send the following SMS
message to 1909 (in simple words “partial-DND”) –

3. Start 1 •For receiving SMS related to BFSI sector.
Start 2 •For receiving SMS related to Real Estate
Start 3 •For receiving SMS related to Education
Start 4 •For receiving SMS related to Health
Start 5 •For receiving SMS related to Consumer Goods and Auto
Start 6 •For receiving SMS related to
Communication/Broadcasting/Entertainment/IT
Start 7 •For receiving SMS related to Tourism and Leisure