Is Your Company Photogenic?
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With a camera in every pocket, communication is more and more about photography. The importance of pictures to people is clearest in the the explosion of photography-based social media like Instagram and Pinterest. For millions of people the whole point of taking a photograph is to share it. Customers are now product photographers and publishers of brand imagery, a massive opportunity if your client is photogenic — a location, a destination, or a maker of eye-catching products, beautiful things, experiences or memories.
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Is Your Company Photogenic?
- 1. Is Your Company Photogenic? Steven Lewis taleist.com.au
- 2. Steven Lewis Digital media strategist Social media trainer 20 years’ experience in journalism and PR (Esquire, Financial Times, GQ) Speaking | Training | Strategy Taleist.com Taleist.com
- 4. Taleist.com
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- 10. Popular with all ages Taleist.com
- 11. Up to 21% from 15% the year before More affluent More women Better educated More interested in products Taleist.com
- 12. Incredibly high user engagement rates, especially when compared with Facebook. More than half (57%) of Instagram users use the app on a daily basis (63% for Facebook) 35% do so multiple times a day (40% for Facebook). Taleist.com
- 13. Slow growth (up to 18% 2013 compared to 16% 2012) Taleist.com
- 14. Percentage of socialgenerated e-commerce sales % of internet users Pinterest 23% 21% Twitter 22% 18% Facebook 28% 71% Taleist.com
- 15. Not necessarily a choice Taleist.com
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- 19. Incorporating the visually arresting into campaigns Taleist.com
- 20. #butlins in a 48 hour period 220 pictures 15 using the props (7%) Unknown number of pictures posted without the #Butlins hashtag
- 22. Taleist.com
- 23. Instagram’s picks Disneyland Chobani yoghurt General Electric Patagonia Taleist.com
- 25. Advance your strategy General Electric’s images fit to its business strategy for the year. ! GoPro wants to show how its products are used. Taleist.com
- 26. 5-point guide 1. Be true to your brand Taleist.com
- 27. 5-point guide 2. Share experiences Taleist.com
- 29. Taleist.com
- 30. 5-point guide 3. Find the beauty Taleist.com
- 31. 5-point guide 4. Inspire action Taleist.com
- 32. 5-point guide 5. Know your customers
- 34. Tips Taleist.com
- 35. beauty Hashtags
- 39. Don’t forget the caption
- 40. Comment on their pictures Use their pictures @mention them Engage with customers
- 41. Feature staff
- 42. Harness staff interest (or cultivate it) Taleist.com
- 43. Allow enough time to do good work
- 44. Expect the best but prepare for the worst Taleist.com
- 45. Taleist.com
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- 47. Instagram in crisis Pictures and videos have the greatest viral potential Is imagery in your crisis plan? Have you practised for a crisis? Who do you need in the room? Taleist.com
- 48. ROI Taleist.com
- 50. Followers - and are they the right ones? Interactions - comments, mentions, repins, use of your brand in hashtags Use trial and error — more frequent posting, less frequent posting more of this type of picture, less of that type
- 51. Analytics packages — Statigram Nitrogram Simply Measured