Darin Lynch\'s awareness as to how to build Irish Titan, integrate with the Platinum Group, and do so with purpose.

1. 360° AWARENESS

2. REARVIEW MIRRORS & CRYSTAL BALLS
? 10 years ago…Are you doing what you
pictured yourself doing 10 years into the
future?
? Something completely different than
what you pictured doing 10 years ago?
? Maybe a little bit of both?

3. 360° AWARENESS?
Marketplace
Self
Enterprise
VS
Enterprise
Marketplace
Self

4. THE “PREAMBLE”
Farm in a Small Town in Iowa
Pretty Easy Road
• Academics
• Athletics
• Social
University of Iowa
• Academic Scholarship
• MIS and Corporate Finance
• Secured Good Job Fall of Senior Year

5. THE “AMBLE”
“SPECIAL TEAMS” IT CAREER
• Principal Financial Group (5 years)
• ESP Lawson Services Group (5 years)
• Wilsons Leather (4 years)
• Little demonstrable direct impact
P/L RESPONSIBILITY
• CIO at 2nd Swing Golf (3 years)
• Signi cant impact

6. YESTERYEAR’S “PURPOSE” INDEX
Time  "   

7. TODAY’S “PURPOSE” INDEX
 Purpose
?
 Stature

8. WHY THE CHANGE?
360° AWARENESS
• Awareness of Gifts, Passions, Values
• “I/XTERNAL” Enterprise Strengths
• Marketplace Opportunity

9. GIFTS, PASSIONS, & VALUES
GIFTS
• Leadership
• Relationship Based Sales
• Quick Learner
• Work Ethic
PASSIONS
• Challenge
• Responsibility
• Authority
• Achievement
VALUES
• Excellence: Don’t Settle on Better.
• Team: If You Want To Go Fast, Go Alone. If You Want To Go Far, Go
Together.
• Integrity: Do The Right Thing. Even When Nobody Is Watching.
• Relationships: Pursue Partnerships, Not Transactions.
• Accountability: No Victims.

10. 360°  GPV  PURPOSE
• Clarity in actions & approach
• Genuine
• Focus
• Con dence in the “Little Voice”

11. IRISH TITAN PURPOSE

12. • FAST PITCH: eCommerce, Online Marketing, Website
Design & Development Firm, Focused on User Experience
• TAGLINE: Business First. Online Second.
• HISTORY: Founded in 2004
• EVENT: Acquired by the Platinum Group in August 2009
• CURRENT: 11 Online Managers, Designers, Developers,
Content Specialists

13. IRISH TITAN CLIENT FAMILY

14. • FAST PITCH: Private Equity and Management Consulting Firm
• TAGLINE: It’s About Value
• HISTORY: Founded in 1982
• STRUCTURE: 9 Partners, 3 Members
• NOTABLE: Original Investors in Geek Squad
• CURRENT ACTIVITIES: Operating 4 Portfolio Companies, 1 Wholly
Owned Subsidiary, and 1 Joint Venture

15. SUMMARY
360° Awareness
• Self
• I/xternal Enterprise
• Marketplace
Gifts / Passions / Values
Purpose
• Clarity
• Genuine
• The “Little Voice”

16. QUESTIONS
www.irishtitan.com
www.theplatinumgrp.com
darin.lynch@irishtitan.com
612.910.1414