The document discusses a call recovery service that identifies customers who called but did not purchase. It finds the average business believes they convert 80% of calls to sales but actually convert only 47.5% on average. The service allows calling these customers back for a second chance at the sale. It also provides reporting on call conversion success, missed opportunities, staffing needs, and customer experience metrics. The document promotes additional services like broadcast messaging to promote specials and report cards grading customer service reps.