This document describes an audience insights agency that helps brands connect with consumers through cultural understanding and nuanced insights. It focuses on hard-to-reach audiences that drive culture through proprietary research. The agency's methodology transforms research findings into actionable strategies and creative solutions. Services include cultural immersions, profiling, testing and both qualitative and quantitative consumer research methods. Major clients include brands like Adidas, Nike, and Levi's.

1. AUDIENCE INSIGHTS
AGENCY
INSIGHT. STRATEGY. CREATIVE

2. We’re a specialist audience insights agency made up of diverse backgrounds that
help lead brands into new territories through nuanced audience insights and
cultural strategy.
OUR APPROACH CULTURE FIRST AUDIENCE INSIGHT
NERDS deliver groundbreaking audience insight through the combination of
cultural intelligence that provides a true cultural understanding enabling brands
to keep ahead of the ever-shifting cultural environment.

3. Cultural relevance is key for creating compelling consumer connections,
leveraging invisible but powerful forces that impact consumer perceptions and
perceived value. Cultural equity is the surest way to create brand sustainability.
So, as the leading audience insights agency, we deliver subtly distinct cultural
insights that decode the consumer landscape, marking the way to consumer
centricity and rich cultural understanding. We provide the source material to
improve your brand equity, increase your position within the aspiration economy
and future-proof your brand.
Our research is gathered from diverse and often hard-to-reach audiences that
most brands struggle to access, understand and build genuine relationships
with.We will help you get closer to understanding your consumers, key cultural
moments, shifts and behaviours.

4. All research is conducted through our proprietary research platform, Frontline
and converted into actionable intelligence and highly nuanced cultural strategy.
Our findings are co-created with the communities at the forefront of the culture
your brand is aiming to assimilate with.
We know audiences prioritise spending on products that mirror their cultural
ideology and lifestyle preferences.
We help brands harness the power of rich audience insights and cultural
understanding to build cultural selling propositions. This starts by getting closer
to your strategic target consumer, this starts with NERDS.

5. We are the go-to audience insights agency due to our leading-edge mixed
methodology research projects for the world’s leading consumer brands. We
collaborated with brands such as adidas, Nike, Levi’s and Budweiser to help get
them to the heart of their audience's wants and needs.
Over a decade of work and getting Nerdy within the industry has afforded us the
reputation of the leading audience insights agency, unpacking audience drivers,
mindsets, motivations, preferences, ideologies and connected sub-cultures.

6. OUR METHODOLOGY
OUR FOUR-STEP METHODOLOGY TRANSFORMS OUR RESEARCH
FINDINGS INTO EASY-TO-UNDERSTAND AND ACTIONABLE
STRATEGIC INSIGHT AND CONNECTIONS PRINCIPLES THAT
DELIVER POWERFUL CULTURAL RELEVANCE AND HIGH
COMMERCIAL VALUE.
1. DIAGNOSE
The challenge
2. TEST
Hypothesis

7. 3. PRESCRIBE
Strategic Recommendations
4. APPLY
Creative Solutions
POWERED BY FRONTLINE
OUR CULTURAL AND CONSUMER CENTRIC INTELLIGENCE
PLATFORM
Our research focuses on your consumer blind spot. NERDS' in-house research
portal, FRONTLINE, provides brands with insight into hard-to-reach audiences
that drive global culture and mass consumer trends.

8. RESEARCH TOOL
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND
CONSUMER SPECIALISM TO SURFACE GLOBAL CONSUMER INSIGHT
WITH A SUB-CULTURAL LENS.
1. CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance

9. 2. CONSUMER PANEL
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culturculture phenomenon that’s dominating global youth
culture

10. 3. RESEARCH TOOL
A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation
Real-time interface
Real-time insights

11. INSIGHT
PRODUCT TESTING & COMMS TESTING
Product and comms research, using both quantitative and qualitative
methodologies, ensures future product collections and extensions are centred on
your strategic target consumer’s needs and desires.
CULTURAL IMMERSIONS
Cultural immersions put your team at the heart of your consumer’s world,
spending time in the spaces and places they inhabit and seek out, providing
first-hand insight into their thought processes, beliefs, and preferences,
highlighting how to better connect with them.

12. PSYCHOGRAPHIC PROFILING & SEGMENTATION
Psychographic profiling provides a unique overview of a consumer's attitudes,
habits, and interests that can be divided into subgroups – or segments – for
further analysis and targeting.
SMARTPHONE ETHNOGRAPHY
Ethnography is one form of research that observes consumers in their daily lives
to demonstrate how they prioritise their time, and how they think and engage
with brands and the world around them. Smartphone Ethnography enables
respondents to record, capture and share snippets throughout their daily lives via
their smartphones, providing rich real-time insight.

13. QUANTITATIVE RESEARCH
Quantitative Research aka “quant”, describes the gathering and analysis of
numerical data. This provides objective results and insights relating to a broader
pool of respondents and can be used to extrapolate conclusions about border
consumer segments.
QUALITATIVE RESEARCH
Qualitative Research aka “qual” looks at smaller respondent figures and more
nuanced, richer interview techniques such as in-depth interviews, ethnographic
studies, and focus groups +++. This provides more detailed, emotionally rich
results. When combined with quantitative research, qual can be utilised to
deepen and contextualise the numerical data.

14. PANELS, WORKSHOPS & FOCUS GROUPS
NERDS works across several quant and qual methodologies, including building
bespoke brand panels, curating honest and riveting focus groups and hosting
thought-provoking and inspiring client and consumer workshops.