2. What is Jtoow?
JTOOW IS AN INNOVATIVE SOFTWARE PLATFORM
DEVELOPED TO AUTOMATE A WEBSITE ORGANIC
POSITIONING SCORE THANKS TO ITS
REVOLUTIONARY SEMANTIC ALGORITHM.
3. Where Jtoow finds its roots
From University lab to Market
After 3 years in development and a proven track record in excess of 60
National and International websites, Jtoow originally was a Padua
University research on Page Rank, the founding algorithm of Google and
most Search Engines.
Now deployed to the market in its v2 release, our internal R&D Team is
developing the next generation of Jtoow v3.
4. Jtoow and SEO today
SEO AUTOMATION
WEBSITES OPTIMIZATION.
SEO (Search Engine Optimization) is widely recognized as the process of
improving organic visibility of your website in a search engine SERP
(Search Engine Results Page).
Jtoow was developed to automate error-free otherwise manual activities
currently performed by SEO Specialists, thus to optimize and to improve
quality, reliability and End-results.
5. Jtoow and Web Marketing
SEO & MARKETING
Building a SEO strategy improves Brand positioning in the marketplace.
Google greatly influences your consumers and buyers. Benefiting from
high positioning improves your customer’s perception of your products
and services.
For a Company to raise its Brand awareness it is mandatory to lay down a
robust SEO strategy and become a leading “player”. To be in the customers
mind even before they browse the world wide web.
6. Web Jtoow Marketing
NEW SEO & MARKETING
Leverage your marketing strategy with Search Marketing.
Search engines users represent a qualified buyer market, browsing for
products and services they are willing to purchase. Web users searching
for a known item (i.e. “Dainese RS2 gloves”) or related items are a SEO
strategy primary target.
Jtoow readily complements your Marcoms and Commercial marketing
tools. Shorten the web response time to your web strategy with Jtoow and
reap your rewards within 1 to 3 weeks.
7. Jtoow ripple effect
GROWTH and LEAD GENERATION
- Search traffic visits growth. Greater visibility = greater qualified traffic to
your website.
- Higher conversion ratio. Fewer websites are browsed before the average
consumer from a search traffic source purchases goods. Achieve greater
conversion look-to-book by responding to a search query with the exact
content your potential customer asked a search engine for.
- Improved unbranded keywords traffic. Unlimited keywords penetration
capacity with Jtoow, get visibility for your website entire content.
8. Jtoow, ROI and Cost Saving
TIME to MARKET
- Gain a competitive edge in a shorter response time thus to save
considerably on otherwise frequent offline Marcoms investments.
- Manage sponsored Ads (PPC/AdWords) by reducing frequency and
investment volumes. Jtoow secures keywords stability and long-term
positioning advantage over your competitors.
9. Jtoow, maximum flexibility
- Web Graphic design and creativity. Empower your
existing Design Agency with Jtoow, or entrust Jtoow
with your brand image.
No technical constraints, simply follow Jtoow graphic
guidelines.
- HTML, CSS or JQuery developments. Improve your
trusted Web Agency with a Jtoow Training intense
program or entrust our Team with your website
functional programming and GUI.
- Content creation. Adding pages or content with Jtoow
is easy and intuitive. Choose your editing team in
complete autonomy and reap your rewards.
10. Jtoow, back-End and Content
Incredibly easy to operate, Jtoow creates and modifies your website content in
real-time. Simply choose the “add page” feature in the CMS control panel and
type your new or amended text.
Jtoow in-built automated
FULL SEO Assistant Tool
validates in real-time your
positioning score and
suggests the optimum
solutions to maximize all
organic search engines
visibility opportunities
11. Jtoow, back-End and Content
Real-time and dynamic SEO
scorecard
Real-time suggestions and
areas of improvement for
your website content
12. Jtoow, back-End and Content
primary Keywords values based on the
edited text
Keywords-based consistent
search engine results
13. How it Works| Plus
JTOOW AUTOMATIONS MANAGE
1300 PARAMETERS
SEARCH ENGINE POSITIONING ADVANTAGES
unlike current SEO Specialist’s 60-70 handled parameters
at any one time
14. How it Works| Plus
Your website entire content Indexed.
- No longer keywords-generated content. Jtoow’s driven content generates
indexed keywords and positioning: Text, Images, Videos, Documents etc.
15. How it Works| Plus
Your website entire content Indexed.
Multiple keywords and pages positioned in search engines. Each page’s
text will benefit from competitive keywords consistent with Google yet
cross-sectional. Higher and simultaneous performing Organic Search
Engines Results Page trends for the same keyword
Consistent theme managed in few rows of
optimized text
16. How it Works| Plus
THE ONLY CMS IN THE MARKET TO WRITE IN MULTIPLE
FOREIGN LANGUAGES.
URL’s IN 35 LANGUAGES INCLUDING ARAB, CHINESE AND CYRILLIC
17. How it Works| Plus
Foreign languages activation determines an effective “launch”
in the relevant local search engine in use (i.e. Yandex, Seznam, Baidu etc.).
In the case study below the website allforclean.com, manufacturer and
reseller in 80 countries worldwide of spare parts for industrial pressure
washers.
Chiave di ricerca Google IT Chiave di ricerca Google ES Chiave di ricerca Google DE
Ricambi idropulitrici lavor 1° pg. – 3° e 4° Repuestos para hidrolavadoras lavor 1° pg. – 1° Ersatzteile für Hochdruckreiniger lavor 1° pg. –8°
ricambi idropulitrici comet 1° pg. – 1° Repuestos para hidrolavadoras comet 1° pg. – 8° Ersatzteile für Hochdruckreiniger comet 1° pg. – 8°
ricambi idropulitrici portotecnica 1° pg. – 5° Repuestos para hidrolavadoras karcher 1° pg. – 1° Ersatzteile für Hochdruckreiniger leuco 1° pg. – 1°-2°-
3°
ricambi idropulitrici annovi 1° pg. – 1° Repuestos para hidrolavadoras annovi 1° pg. – 1° e Ersatzteile für Hochdruckreiniger annovi 1° pg. –3°
reverberi reverberi 2° reverberi
ricambi idropulitrici Interpump 1° pg. – 3° e 4° Repuestos para hidrolavadoras Interpump 1° pg. – 3° Ersatzteile für Hochdruckreiniger 1° pg. – 2°
Interpump
ricambi idropulitrici faip 1° pg. – 2° Repuestos para hidrolavadoras faip 1° pg. – 1° Ersatzteile für Hochdruckreiniger faip 1° pg. – 1°
18. Jtoow Technology
DEVELOPED WITH LIFERAY ENTERPRISE PORTAL
MAXIMUM FLEXIBILITY
GREATER POWER
Widely regarded as a leading Enterprise solution in the market, Liferay
allows for the creation and integration of larger corporate web portals,
stock accounting software, reporting tools, intranet and extranet
environments and most common web infrastructure.
20. Case Study.1
Travel Industry
- 84 in 1° position;
- 187 in 3° position;
- 342 in 5° position;
- 385 in top 10;
- 410 in top 20;
- 427 in top 30;
Direct website Transactions pace:
A sample of actual positioning score:
Keywords Google SERP Competitiveness 1° sem. 2012
4 Star Hotel Florence center 1° page – 1° position 4.790.000
1° sem. 2011
Wedding in Hotel Florence center 1° page – 1° position 6.330.000
Suite Executive in Florence 1° page – 2° position 74.1000.00
Holidays Hotel Florence 1° page – 6° position 96.000.000
August dinner in Florence 1° page – 1° position 25.400.000
21. Case Study.2
Consumer Goods
- 157 in 1° position;
- 206 in 3° position;
- 242 in 5° position;
- 299 in top 10;
- 336 in top 20;
- 341 in top 30;
A sample of keywords visibility score:
Keywords Google SERP Competitiveness
Cantine Strada vini torinesi 1° page – 5° position 367.00
Degustazioni in cantina Piemonte 1° page – 3°-4° position 3.800.000
Cioccolatini Piemontesi al vino 1° page – 1° position 2.360.000
rosato fermo Piemonte 1° page – 1°-2° position 310.000
vino piemontese dop 1° page – 1°-2° position 1.780.000
Vini piemontesi di pregio 1° page – 1°-2°-3°-4° position 220.000
22. Case Study.3
Real Estate Industry
- 211 in 1° position;
- 289 in 3° position;
- 386 in 5° position;
- 570 in top 10;
- 692 in top 20;
- 772 in top 30;
Sample keywords visibility scorecard:
Keywords Google SERP Competitiveness
Immobili ricettivi Venezia 1° page – 1°-2°-3°-4° position 8.700.000
Appartamenti vendita Venezia 2° page – 4° position 6.300.000
investimenti immobiliari Venezia 1° page – 2° position 1.950.000
fondo di negozio vendita Venezia 1° page – 5° position 1.000.000
Immobili uso ufficio Venezia 1° page – 3° position 4.400.000
Affitto Immobili di lusso Venezia 1° page – 7° position 1.790.000
23. Case Study.4
E-commerce
- in excess of 1.000 in
1° position;
- 1.600+ in top 10;
+ 450% web revenue
For the Fully Year 2011, over
70,000 combinations of
unbranded keyword generated
access through organic search
engine traffic!
Considering Google’s recent changes
in 2010 and 2011 with the introduction
of: “CAFFEINE” and “PANDA”
Jtoow adapts your website
improves
Comparative Visits
