This document provides information for students on intellectual property (IP) and startups. It discusses what constitutes IP, different types of IP including trademarks, patents, copyright, and trade secrets. It outlines important stages in a startup cycle and offers tips on forming a company and protecting IP, including having proper documentation and IP transfer agreements.

1. ТИЖЮРИСТАМ-СТУДЕНТАМ:
IP AND STARTUPS
IVAN CHAIKA,
STARTUP LAWYER

2. WHAT IS IP?
• Business plans
• Source code
• Domain names
• Websites
• Sketches or drawings
• Algorithms
• Processes
• Ideas
• Concepts

3. STARTUP CYCLES
• Formation
• Employee and
contractor relationships
• Product launch
• Business relationships
• Funding
• IPO

4. FORMATION
• Understand your employment contracts
• Don't use previous confidential information or
trade secrets
• Don't use company resources
• Non-solicitation clauses
• Non-competition clauses
• Understand your company's policies

5. TRADEMARKS
AND/VS.
BRANDS
• Words, names, symbols, slogans, smells, sounds or
devices to identify their goods and services
• Avoid generic terms
• Focus on fanciful, arbitrary and suggestive
trademarks
• Registered trademark rights are limited to the
products and/or services that are included in
registration
• Do a trademark search
• Ensure that all domain name registration and social
media accounts are opened in the company’s name

6. BE SERIOUS, BE
LIKE NDA
• Contracts under which secrets are disclosed to
someone, in return, are kept private and are not
used for their own purposes.

7. TRADE SECRET
• Is not generally known in the industry and
reasonable steps are made to maintain the
information in confidence
• Must have economic value from not being known
or readily discovered
• Must be subject to reasonable efforts to maintain
its secrecy

8. COPYRIGHT
• Copyrights protect "original" works of
authorship that are "fixed" in a tangible
medium of expression
• Exclusive right to reproduce, distribute,
modify, publicly perform and publicly
display the work
• Each open source license has
requirements which must be met
• By the way, hyperlinks can infringe
copyright if commercial

9. PATENT
• Permit to ''exclude'' others from making, using,
selling, offering for sale, and importing a
product or service embodying the invention
• Pending patent applications can help you
negotiate a higher valuation and possibly
obtain more favorable financing terms
• Novel, non-obvious, and useful
• Documentation must be kept

10. PATENT
STRATEGIES
(EXPENSIVE BUT
NEEDED)
• Identify the key market space
• Develop a budget
• Decide which countries are critical to the business
• Identify inventions
• Identify key events that will trigger patent
deadlines
• Conduct regular reviews of the strategy

11. ADDITIONAL SECTORS TO LOOK ON
SOCIAL NETWORKS DOMAIN NAMES WEBSITE
DOCUMENTS
ADVERTISEMENT
CAMPAIGNS
IP MONITORING

12. YOUR MUST-
HAVE
DOCUMENTS
IP transfer
agreements
Specific
contractual
agreements

13. IP TIPS
Employment work separate from new idea
Resolve potential co-founders’ claims
Contributors assign their IP to the company
Decide on the type of IP protection
Have a proper trademark name
Record open source software
Careful in hiring new employees

14. SKOMUNIZDIV IN NON-
COMMERCIAL PURPOSE
• https://hochu.ua
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