The IoT Insurance Observatory is a think tank focused on promoting profitable adoption of IoT in the insurance sector through research, workshops, and symposiums. It connects leading insurers, reinsurers, and technology players to share best practices and innovations in the insurance IoT paradigm, emphasizing the importance of strategy over size for successful implementation. Members receive access to specialized knowledge and resources that support business transformation, risk management, and customer experience enhancements.

1. IoT Insurance Observatory
Initiative presentation

2. 2
The Observatory mission is to promote a profitable IoT adoption
Insurance IoT Observatory is a seven-year-
old think tank specialized on the insurance
IoT with the participation of top executives
from the most relevant Insurers, Reinsurers,
and Tech players in the IoT insurance arena
The Observatory is about connecting people
and ideas in order to spread the innovation
culture throughout the insurance market
with three concrete outcomes:
• A global multiclient research on the
insurance IoT paradigm
• One-to-one workshops to each member
• Plenary symposiums with all the
members
Some international insurance best practices
have successfully integrated IoT in their
insurance value chain and achieved
positive ROIs. These insurer’s business
transformation journeys show how strategy
matters more than size
The Observatory speaks the insurance business
units’ language but has the innovation units’ soul
Our approach
HOLISTIC
INTEGRATION
STRUCTURED
USAGE
CONNECTION
COLLECTION
RESEARCHING INTERPRETING STORYTELLING REFLECTING
Information
Organization
Knowledge
Development
Insurance IoT
Wisdom
sharing
Constant
Scouting

3. 3
The annual Observatory editions in figures
hours of one-to-one
workshops over the six
annual editions of the
Observatory
plenary symposiums
between North America
and Europe
insurance companies,
including:
4 of the top 5 Reinsurers
11 of the top 15 European
Insurance Groups
10 of the top 15 US P&C
Insurance Groups
international
publications
tech players and vendors
2738
32
7 51
87
Worked directly with players accounting for more than 80% of global IoT
insurance volumes (number of insurance policies with telematics, smart
home/buildings, and connected health/life)

4. 4
The think tank membership provides access to the most globally
relevant insurance IoT knowledge
The knowledge is delivered through workshops dedicated
one-to-one to each of the organizations, which are members
of the Observatory and plenary symposiums both in North
America and Europe
Observer
Interpreter
The most pragmatic multiclient research specialized in the
insurance IoT domain based on a constant observation of
the usage of sensors in different insurance business lines
around the globe
We interpret best practices and pitfalls for the members
leveraging experience built on advising hundreds of
organizations in almost 20 different international countries
on IoT insurance projects
Storyteller

5. 5
2023 Observatory’s Members

6. 6
We cover all the insurance business lines
Business lines Cross-business line topics
Personal auto
Homeowner
Life & Health
Commercial auto
Property
General liability
Workers’ compensation
Employee benefits
Extended warranty
Personal
lines
Commercial
lines
Senior
living
Agriculture
Retail
Manufacturing
Construction
Marine
Behavioral
change
Selling services
and improving
customer
experience
IoT
architecture
Continuous
Underwriting
IoT-based innovation
journey
(IoT and leadership
capabilities)
Go to
market
Real time risk
mitigation
Ecosystems
ROI
management
Digital twins &
usage of new
knowledge about
clients and risk
MedMal

7. 7
Cross-
business
line topics
We help Observatory members to address the insurance IoT opportunity
• Insurance IoT vision and strategy
• Reasons for adopting IoT into the insurance business
• Current insurance IoT state of adoption
• Deep dive (international best practices, local opportunities,
expected future development) on the following IoT use case:
‒ Enhance Customer Experience
‒ Create Value on Insurance Core Processes
‒ Develop New Knowledge
‒ Improve Sustainability
• Deep dive on leadership capabilities (international success
stories, pitfalls):
‒ Vision and strategy
‒ Usage of IoT as enabler for business performances
‒ Engagement
‒ Governance
‒ Continuous innovation
• Key aspects for execution:
‒ Go to market and partnership
‒ People, skills, and processes
‒ IoT architecture
‒ Data sources and sensors
• Focus on critical issues and constraints:
‒ Compliance and privacy
‒ Operational risks (security and data
confidentiality)
What
learnings are
obtained by
members?
• Understanding the business reasons for adopting the insurance IoT paradigm
• Understanding the role of leadership capabilities in the IoT-based business transformation
• Identifying the different insurance IoT use cases and their contribution for providing a strategic advantage to your business
• Identifying approaches to execute a profitable IoT-based business transformation
• Assessing customer readiness for different value propositions
• Assessing your company’s readiness for the IoT journey
• Understanding best practices for enhancing IoT capabilities and leadership capabilities in your insurance IoT program
• Identify the challenges of insurance IoT programs (both in the design, execution, and continuous evolution) and methods
for addressing them

8. 8
Three different options for your one-to-one workshops
A deep-dive on the insurance IoT key trends covered by
the Observatory’s research dedicated to your colleagues
A strategic discussion about your IoT insurance initiatives
and go-to-market with your executives
A presentation at any of your private events dedicated to a
group of your distributors, partners, or investors

9. 9
One-to-one workshops to deep-dive the more relevant aspects
for your company
20
Earned additional service fees
Security/ Safety
o Remote monitoring and
emergency services to provide
peace-of-mind
Care
o Remote monitoring and assistance
focused on specific health and
wellbeing needs directly
connected to households:
‒ Chronic patients
‒ Post surgery patients
‒ Elders
‒ Kids
‒ Pets
Solar panel
Lighting
Intrusion
alarm
Heating/
cooling
Thermostat
Flower
control
Computers &
electronics
Mould detector
Camera
Refrigerator
and freezer
Fire detection
Camera
Lock
Electric meter
Vacuum
cleaner
Washing
machine
Heat
exchanger
Auto value proposition
enlarged with a suite of
services telematics based
Home security and safety and
a platform of care services a la
carte
Alert in case speed
limits are exceeded Client assistance and
personalized case
management in case
of crash
Highway/parking
area tolling
Alert if the car is
hit when parked
Weather alert based
on geo-localization
Road or medical assistance
via dedicated button
Automatic assistance
to the client on the
premises in case
of severe accident
Simplified claim
notification, including
automatic form fill-in
based on telematics data
Claim
certification
at client’s
disposal
Short-
time
theft
cover
Parking
localiza-
tion
Bodyguard for
emergency outside
the car when parked
Antitheft service if the
box is removed/
uninstalled
Stolen vehicle
recovery
Alert in case the vehicle
is moved when the
engine is off (e.g. tow-
away)
Alert if the
car is hit
when
parked
1 3
2 4
5
6
7
8
9
10
11
12
13
14
15
16
ed
48
IoT-based solutions
Real time Reporting
Other information about
risk exposure
Claim
management
• Collisionand machine breakdown detection
(and position tracking) for proactive claim
management and assistance
• Set of objective information for claim
handling (including in court)
Hazard (indecent and near miss)
and remediation action
detection
Risk selection
• Amount and context of usage as input
for UW decisions (policy cancellation,
change of policy conditions, reinsurance,
…)
• Detected hazard and remediation
actions to support UW decisions (policy
cancellation, change of policy
conditions, reinsurance, …)
• Logged/missed inspection and safety
tasks as input for UW decision (policy
cancellation, change of policy
conditions, reinsurance, …)
Behavioral
change
• Detected hazards and remediation
actions as inputs to the loss control
team for the delivery of risk prevention
services to this policyholder
• Logged/missed inspection and safety
tasks as input to the loss control
team/supervisors and to employee
behavioral change programs
Safety (inspection/
maintenance) task completion
Real-time risk
mitigation
• Asset condition monitoring and warning
dispatch
• Risky situation (incoming collision)
detection and alerts to the employee
• Anti-theft solutions
• Alerts to supervisors for missed
inspection and safety tasks
Pricing
• Amount and context of usage as input
for the renewal pricing calculation
• Detected hazard and remediation
actions as input for renewal pricing
calculation
• Logged/missed inspection and safety
tasks as input for the renewal pricing
calculation
4
5
1
2
6
Prevention
Claims
Continuous
UW
Expensive agri-machines listed in the farm inventory are a target for IoT solutions
6
Telematics usage on commercial auto is at infancy
Source: IoT Insurance Observatory, represented the level of maturity of the most advanced market for each business lines
• First pilots focused on
one single use case
• Roll out by few
pioneers (with some
volumes)
• More pilots and
product lunches, by
greatest part of players
by using a "me-too"
approach
• Only few top players
understand IoT full
potential (UW, claims,
VAS), define their
own approach (e.g.
big data) and push to
sell more
• Commercial offer
differentiation
• IoT potential fully
understood and
increased commercial
push by all players
• Differentiating
solutions / providers
over top players
• Telematics approach
is the standard for the
insurance business
• Relationship
consolidation between
top players and
providers, cross-country
diffusion of best
practices
Incubation
phase
Growth
phase
Maturity
phase
Exploration
phase
Learning
phase
“What is the ROI of the use
case?"
"Does the approach
make sense?"
“What is the best way to do
it at my company?"
“How to extract more value
from the data?"
Personal
Auto
Commercial Auto
Commercial
Buildings
Homeowner
IIoT and
Workers’ Comp
25
Active rewards &
Apple Watch
Active Rewards
Baseline before
program introduction
Vs. Vs.
100
Level of physical activity (indexes as
100 the baseline before the program
introduction)
137 179
100
131 167
Source: Incentives and physical activity, Rand - 2018
This approach has showed a significant effectiveness in increasing the physical
activity level
34
The governance of economics of the IoT insurance paradigm is complex and also
requires a strong support from your financial department
Cash back, rewards, ..
Commission to distributors
$
Iot costs (hardware amortization,
installation, operative costs)
$
Insurer costs
Claims ($)
Discount valve
Premiums ($)
Service fees ($)
Service subsidization
valve Insurer
profitability
Loss ratio valve
Products, cash back, ..
From partners
Other shared
value valve
POLICYHOLDERs
$
$
Benefits from the
insurance IoT use cases
Iot Mastery
Pressure Gauge
Partner contribution
valve
Sources: IoT InsuranceObservatory
126
Service
fees paid
by the
customer
Traditional
bottom line
Street
value of
the IoT
services
Value
sharing
IoT
costs
Hardware
Services
Risk
prevention
Enhanced
Claim
Management
Continuous
Underwriting
Bottom
line with
IoT
Street value of the
IoT services
Discount and
incentives to the
customer
Intermediary
remuneration
Source: IoT Insurance Observatory
Partners’
contributions
Real-time
mitigation
Behavioral
Change
Risk
selection
Pricing
sophistic.
To achieve a positive ROI you will need to combine
deep business function expertise and cross-functional initiatives
A key element is to deeply understand business needs

10. 10
The workshop modules
Business lines Cross-business line topics
Personal auto
Homeowner
Life & Health
Commercial auto
Property
General liability
Workers’ compensation
Employee benefits
Extended warranty
Personal
lines
Commercial
lines
Senior
living
Agriculture
Retail
Manufacturing
Construction
Marine
Behavioral
change
Customer
experience,
wrapping services,
and new insurance
opportunities
IoT
architecture
Continuous
Underwriting
IoT-based innovation
journey
(IoT and leadership
capabilities)
Go to
market
Real time risk
mitigation
Ecosystems
ROI
management
Digital twins &
and new
information-
based business
MedMal

11. 11
Peer discussions at plenary symposiums
May 12th ’22 NJ
8.50 -
9.30
Innovation is the new Risk
Management: AXA XL
Construction Ecosystem -
Hall (AXA XL)
9.30 -
10.00
IoT usage to Innovate Med
Mal Insurance – Antier
(Relyens)
10.00
–
10.30
7 Trends in Insurance
Telematics - Morse (CMT)
10.30
-
11.00
OEM data in the evolution of
commercial telematics, Maco
(The Floow)
11.20
-
11.50
Durable Insurtech:
Wearables as the unfair adv-
antage – Elhawary (Kinetic)
and Anderson (Nationwide)
11.50
-
12.20
IoT - Moving to what matter
most: Engagement,
Retention, and Prevention,
Pockard (Earnix)
13.20
–
14.00
Methodical Approach to
Drive Business Value with
Analytics and IoT - Maddali
(Telenav)
14.00
–
14.30
Empowering the Industry's
Next with Swiss Re Solutions-
Pasricha (Swiss Re)
14.30
–
15.00
How telematics helps
manage real-time driver risk
and accelerate claims proces-
sing – Yeoman (Concirrus)
14.30
–
15.00
Smart home insurance
roundtable - Bales (Notion),
Jacobs (Nationwide), Paharia
(Allstate), Orbann (Travelers)
and Anderson (Catalyit)
LAST SESSIONS
Click
to view
May 19th ’22 Milan
9.20 -
10.05
Welcome to IBM - Margutti (IBM)
How are you preparing to thrive?
- Danesi (IBM)
IBM Vision: the future of
insurance - Bieck (IBM)
10.05 -
10.35
How smart hardware can boost
your telematics product, Kenber
and Vollmer (Swiss Re)
10.35 –
11.05
Seven trends in insurance
Telematics, Ivanov (CMT)
11.30 -
12.00
IoT and Real time data to support
Risk Management in industrial
risks, Zanardi (Axa XL)
12.00 -
12.30
IoT in agribusiness: precision
farming and insurance in the
cutting edge of innovation,
Menghi (Neosurance)
12.30 -
13.00
How telematics helps manage
real-time driver risk and
accelerate claims processing,
Dewar (Concirrus)
13.00 –
13.30
Health promotion and disease
prevention: Why behavioural
science matters, Cabrignac (Scor)
14.20 –
15.00
Focus on Healthcare -Skordby
(IBM)
Focus on Automotive - Velichety
(IBM)
15.00 –
15.30
Building winning connected
insurance products using OEM
data, James and Chalk (The Floow)
15.30 –
16.30
Telematics roundtable Quartara
(Societe Generale Insurance), Foti
(HDI), Lassa (Scor), Del Bo
(Movinx), Beninati (Reale Group);
Kisvarday (Earnix)
Sep 20th ’22 Vegas
8:30-
8:55
The Smart Home Revolution
– How Home Telematics Will
Re-Invent Insurance,
Kirkpatrick (State Farm)
8:57-
9:22
HDVI SHIFT 2.0 & INSURTECH
2.0– Witte (HDVI)
9:24 -
9:46
Commercial Auto Insurance
Innovation in Mexico: Jooycar
and SwissRe, Labbe (Jooycar)
and Briggs (Swiss Re)
9:48 -
10:10
Nationwide is partnering with
Razor Tracking for its
Agribusiness Bond
(Nationwide)
10:12-
10:34
New Models in Analyzing EV
through telematics”
McMahon (CMT)
11:04-
11:19
The Power of Telematics -
Pockard (Earnix)
11:21-
11:43
How Smart Home Can Drive
Risk Mitigation and Behavior
Change, Bales (Notion)
11:45-
12:07
Moving from recovery to
resilience: IoT to reduce the
risk of flooding for
commercial and municipal
properties, DeMarco
(Microsoft)
12:09-
12:54
Roundtable on the usage of
OEM data in the auto
insurance sector: Hernandez
(Nationwide), Marlow
(Allstate), Turner (The
Hartford), Monteforte (The
Floow)
12:54-
13:16
A Decade of Learning,
Listening, and Enhancing,
Stover (Nationwide)
Oct 13th ’22 Rome
10.00-
10.15
Introduction - Battista (Net
Insurance)
10.15-
10.45
Net Sure: a new proposition
for the connected home -
Pittana and Vignoletti (Net
Insurance)
10.45
-11.15
From ICE to EV – understand-
ding the changing risk
landscape - Wörle (Swiss RE)
11.15-
11.45
Next: the future of mobility -
Serra (Generali) and
Bergamini (Telepass)
12.15-
12.45
Innovation is Change,
Myszkowski (Talanx)
12.45-
13.45
Roundtable on the insurance
industry
innovation: Genovese (Swiss
Re), Vandewattijne (Ageas),
Antier (Relyens), Myszkowski
(Talanx)
14.30-
15.00
The maturity of the
autonomous driving and the
challenges of the insurance
sector: the experiences in
Italy of Reale Group -
Beninati (Reale Group)
12.15-
12.45
Combining OEM and
smartphone data to enhance
and create new propositions -
Monteforte (The Floow)
15.30-
16.00
How risk expertise is
empowered by technology to
tackle risks and help
customers in a world that is
becoming more and more
uncertain (focus on moving
assets) - Marinoni and
Klimczak (Axa XL)
Click
to view
Click
to view
Click
to view
Jan 18th ’23 NYC
10.30-
11.00
Presentation of Microsoft's
latest IoT Innovations, Jeffries
(Microsoft)
11.00-
11.30
Unorthodox Application of
IoT in Commercial Property
indurance, Meredith (FM
Global)
11.30-
12.00
Moving toward predict and
prevent: merging 1st party
and 3rd party data sources
for improved analytics,
Silverman and DeMarco
(Microsoft)
12.00-
12.30
From Zero to One: Creating
and Implementing Your IoT
Strategy, Ford and Bales
(Notion)
13.30-
14.30
Innovation Roundtable: Pick
(Tokio Marine), Sardinha
(Travelers), Lim (USAA), and
Briggs (Swiss Re). Moderated
by Jones (HSCM Ventures)
14.30-
15.00
What Does It Take To Be The
Most Customer-Centric
Insurance Company in The
World?, Millard (Vitality)
15.15-
15.45
Combining OEM and
smartphone data to enhance
and create new propositions -
Cook (The Floow)
15.45-
16.15
The new wave of telematics,
the future is here, Kowal
(Arity)
16.15-
16.45
Every Second Matters®:
Reducing Distracted Driving,
Mezerewski (Travelers) and
Morse (CMT)
Jan 25th ’23 Milan
10.30-
11.00
Digital Agriculture:
buzzword or game
changer?, Brini (Digital
Agriculture Works)
11.00
-
11.30
Artificial Intelligence
Insurance Use Cases,
Melpignano
(Neosperience)
11.30-
12.00
Driving Change: The
Surprising Power of
Incentives in Promoting
Safer and Cleaner Fleet
Operations, Miraglia (Keet)
12.20-
12.50
What policyholders think
of telematics - evidence
from a joint IoT
Observatory - Swiss Re
survey, Genovese (Swiss
Re)
12.50-
13.45
Roundtable on the usage
of OEM data in the auto
insurance sector:
Kuryłowicz (Warta), Serra
(Generali), Lassa (Scor),
and Monteforte (The
Floow)
14.30-
15.00
Unorthodox Application of
IoT in Commercial
Property Insurance,
Meredith (FM Global)
15.00-
15.30
How IoT helps FloodFlash
settle property flood
claims in under four hours,
Rimmer (FloodFlash)
15.30-
16.00
From Zero to One:
Creating and
Implementing Your IoT
Strategy, Bales (Notion)
Click
to view
Click
to view

12. 12
Peer discussions at plenary symposiums LAST SESSIONS

13. 13
The connected
and sustainable
insurance
December '16
Connected
Insurance
Observatory
Unveiling the full
potential of telematics
May ‘17
Swiss Re
Smart Home
Insurance
April ‘19
American Family
Insurance &
IoT Insurance
Observatory
Attractive UBI
Business Models
for US Consumers
July ‘20
Cambridge Mobile
Telematics & IoT
Insurance Observatory
Some of the IoT Insurance papers published with Observatory members
The Best Connected
Insurance Value
Proposition for Europe
Feb ‘21
Cambridge Mobile
Telematics & IoT
Insurance Observatory

14. 14
Future of Insurance
August ‘16
Business Reporter
Connected Insurance Report
December ‘18
Insurance Nexus &
IoT Insurance Observatory
Some of the media visibility opportunities offered to the Observatory
members and their executives
From Risk Transfer to
Risk Prevention
May ’21
The Geneva Association
Insurance Is Getting Connected
August ’21
Carrier Management
Thought leadership articles
‘18-’19
Different medias

15. 15
Observatory
members
Direct and constant exposure to hundreds of key
executives involved in the IoT programs within the
members of the IoT Insurance Observatory (including 3
of the top five European insurance groups, 5 of the top
ten US P&C insurers, and 3 of the top five global
reinsurers)
Direct access to tens of thousand global executives
involved with insurance innovation (32K newsletter
subscribers and 200K LinkedIn and Twitter followers)
Carbone’s
direct network of
insurance executives
Visibility towards hundreds of thousand readers of the
insurance medias featuring Observatory’s contents
Global
insurance executives
Observatory members and their executives have a unique visibility
within the insurance innovation arena

16. 16
Some quotes from the Observatory participants
It gives telematics and IoT an awesome platform for collaboration, teaching, and knowledge sharing
The initiative provided though-provoking contents. The deep dive sessions were clear and stimulated
great engagement within the organization
Our journey has been going ‘hand in hand’ with your support and the insightful conversations held
over those years at the IoT Insurance Observatory, including our joint papers
When you read a press release or hear a speech at conference, you see only the shining side. It is great to have
the rationalization that connects dots, and investigates also what has not worked well
We appreciate the insights, examples, and best practices you and the Observatory community bring
forward to help us shape our journey
A great support in rationalizing the different opportunities for using IoT data in our business and
defining a roadmap for our business transformation
Relevant opportunity to approach unique contents about connected insurance –
both from actuarial angle and customer angle - and to discuss them with Insurance
Executives, Associations and the Regulator
The Observatory is creating value for us. We met insurers that have started to
work with us. It is also useful to have a constant update on the markets around
the world
Rich information as well as thought provoking analysis and perspective. An
unbiased platform that focuses on truly learning and embracing IoT. His ability to
bring others together and to share thoughts and experiences is extremely valuable
Insurer
Insurer
Reinsurer
Insurer
Insurer
Insurer
IT provider
IoT Insurtech
startup
Insurer

17. 17
Contacts
Matteo.carbone@iotinsobs.com
+39 (334) 622- 0378
+1 (929) 309-6026
Matteo Carbone
Founder and Director of the IoT Insurance Observatory
Keynote speaker and writer on insurance innovation
Global InsurTech Influencer (Top 3 InsurTech Influencer by InsurtechNews, Top 3 InsurTech
and Top 10 Telematics Influencer by Right Relevance, Top 10 InsurTech and top 4 InsurTech
influencers in the fintech community by Onalytica)
www.IoTinsObs.com

18. 18