Making an investment, especially in early-stage businesses and SMEs, can be a difficult and even stressful process. The spreadsheets. The financial projections. The five-year business plans. The valuation models. All of these factors, while undoubtedly important, can overshadow what really matters when determining which businesses you should invest in: the management team, market size, potential to scale, and who else has invested. We at Eureeca would like to help you learn how to cut to the heart of what’s important when investing so you can start making smart investment decisions today. Questions to be addressed: How should you navigate the investment process? What should you look for when assessing an investment opportunity? How does the Eureeca platform improve the investment process?